Enrollhand

11/02/2022

Season 3 of the "What Students Want" podcast is finally here!

Our guest today is Dr. Brenton White.

He is the Superintendent/ CEO of A+ Charter Schools with over 23 years of experience in education.

In this episode, we discuss the challenges of being a leader, the importance of education for underserved communities, how competition improves school performance and gives insight into teacher shortages.

In this episode, Dr. White discusses the challenges of being a leader, the importance of education for underserved communities, how competition improves school performance and gives insight into teacher shortages.

09/03/2022

How are you feeling about right now?

If you’re noticing fewer students than expected, check out our blog, where Chief Enrollment Officer Nick LeRoy offers advice for diagnosing why may be down in your school or district.

Student enrollment down this school year? In this post, you’ll learn how to uncover why — and how you can reverse course to increase enrollment.

04/07/2022

EXCITING NEWS! Enrollhand is proudly joining the family! With Enrollhand on board, SchoolMint can offer even better and more customized digital marketing solutions for K-12 schools. Visit https://bit.ly/3KmkkXc to learn more about this exciting new adventure!

01/10/2022

I thought, "How hard can school marketing be?"

So, I put our school on Instagram and Facebook.
One of our teachers is good behind a camera.
I wrote frequent updates about our programs and activities.

Turns out, my message was only reaching our existing families.
They loved seeing photos of their kids building Lego robotics and gardening!
Pictures of happy students doing hands-on activities might have helped retention, but...
We got exactly zero information calls and zero requests for a school tour.
Same outcome even when I tried to boost some of these posts.

Like so many other things, social media marketing is a bit more complicated than it looks.
What do we always tell the students? "When you're stuck, raise your hand and ask for help."

I knew I had to find someone that knows how to fill our empty seats.
Fast-forward to today, we finally grew our enrollment and have a healthy waiting list.
As a school leader, it's part of my job to know when to ask for help, and where to go to get it.

Grow Your Student Enrollment Without Wasting Money On Marketing

10/07/2021

What if you cannot differentiate your school?

Faced with increasing competition, the strategy for most schools is to differentiate.

This involves offering families something that the school down the road cannot or does not offer -a Unique Selling Proposition (USP).

Ideally, schools must distinguish their product or service from the competition at every stage of the educational cycle -from enrollment to graduation.
But not all schools can be unique.

What if you cannot differentiate your school?  Faced with increasing competition, the strategy for most schools is to differentiate. This involves offering families something that the school down the road cannot or does not offer -a Unique Selling Proposition (USP). Ideally, schools must distinguis...

10/05/2021

📊 Last year, private and public schools saw a decrease of 2.6 million in student enrollment.
But over 40% of parents nationwide remain undecided and are still shopping around. 🤷🏻‍♂️
About twice as many families are switching schools compared to last year.

📉 This past year, parents were forced into the driver's seat of their children's education. They were forced to take control, and they liked it.
They've figured out they have a ton of options, and they will make the best use of them.

🎯 So now your school has to get in front of them and persuade them.
You have to tailor your school's messaging to their needs.
Have you ever tried on a suit or dress that was… less than perfectly tailored? Tight waistline, loose sleeves, baggy silhouette... 👗👔
We each have our own unique fits, shapes, sizes, behaviors, styles, tastes, preferences…
The same goes for our online experiences. When parents go through our school's enrollment funnel, they experience different needs at different times.

This is where we can help.
🎉 Enrollhand gives you a whole new way of communicating and connecting with parents in your community. 🔊

Using our proprietary enrollment & marketing technology, we'll help you fill every seat at your school. 👩🏻‍🏫📚

You'll get:
✅ A custom-designed strategic marketing plan
✅ Mystery shopper service
✅ Graphic design service
✅ Dozens of persuasive social media campaigns:
✅ Remarketing technology

________
🚩 Enrollhand is an award-winning boutique marketing agency trusted by 500+ schools nationwide.
👉 enrollhand.com

09/29/2021

☕️ A cup of coffee steams beside your laptop.
The sun shines through the trees as you read an article about recent events.

A banner ad for Lululemon pops up.
The ad reminds you of the Lululemon running jacket you didn't buy last week.
You give that jacket another thought—maybe you'll buy it after all?
🚨 🚧 👉 Remarketing just hijacked your morning.👈 🚧 🚨

That's how remarketing works, and it constitutes one of the biggest potential wins for enrollment marketing.

Why?
Only 2% of parents inquire on their first visit to a website (yes, you read that right — just two percent)! 👨‍👩‍👦
So parents need to see you at the office, in their car, at the grocery store, doing laundry — a minimum of 8 times before they engage.

🎯 They need to see a sequence of messages at different stages of their journey (Saturday's open house, your team wins the national wrestling championship, high-school students getting into college, new offers on student materials, enrollment season starts, etc.).

Done properly, remarketing should be like having your school's newsletter shown through vibrant, fun, storytelling Facebook posts.

〰️〰️〰️
🚩 Enrollhand is an award-winning boutique marketing agency trusted by 500+ schools nationwide.

Grow Your Student Enrollment Without Wasting Money On Marketing

09/16/2021

🚩 The 1% Experiment That Delivers New Students

Do you have a few empty seats you want to fill as soon as possible?

The key to attracting new families is leveraging your existing base. No, I'm not talking about a referral program. I’m talking about leveraging your current data.

Upload a list of existing parents to Facebook, and sit back while it finds the 1% of all potential prospects with the highest probability to enroll. Automatically.

From a sample of 100 Facebook Users, you can generate an audience of millions that you can then narrow down to your specific location.

We can assist you with this process by taking over all the technical implementation - plus the digital content creation and optimization of your social media campaigns.

Every single parent in our target range will discover your school the moment they start browsing the internet.
〰〰〰
Lite Growth Plan: Technical set-up/ 3 custom social media campaigns / launching in 4-weeks
Standard Growth Plan: Technical set-up/ 6 custom social media campaigns / launching in 2-weeks
Advanced Growth Plan: Technical set-up/ 7+ custom social media campaigns / launching in 2-weeks
________

📍 Every Parent Within A 10-Mile Radius Will Discover Your School Every Month

Grow Your Student Enrollment Without Wasting Money On Marketing

09/16/2021

A new charter had just opened its doors 3 miles to the west of us.

What we do is extremely different from them.

But new, bright & shiny buildings attract parents.

Our elementary, middle school and high school were all resisting the challenge. We were actually growing our enrollment.

But our pre-K and kindergarten dropped for two consecutive years.

We needed to replenish our pipeline.
That's when we called in Steve and the Enrollhand team.

They simplified our messaging and supercharged our reach.

What's interesting is that they grew our enrollment but also helped us with retention.

Our enrolled families were suddenly seeing all the great things happening at school...

Today we're at 750 enrolled students and need 40 more to reach capacity. Enrollhand has helped us build a very comfortable budget for the coming year.

Investing in our growth was one of the best strategic decisions we made this year.

Grow Your Student Enrollment Without Wasting Money On Marketing

09/16/2021

It’s the oldest story in the school marketing books…

Word of mouth vs. inquiry generation.

Do you prefer people talking about your school or taking specific action to express interest?

What if you could get both?

You can.

The key is showing the right message at the right time. Delivering a tailored inquiry campaign with a strong call to action to a parent who is browsing around is a waste of resources.

Imagine preparing a sequence of different ads. The parent watches the next one only if they have seen or engaged with the previous ad. It’s like a super-boosted email campaign that cannot be ignored.

Every single parent in our target range will start seeing your ad sequence the moment they begin browsing the internet.

〰〰〰

STARTER: 5 Campaign Themes Sequence
PLUS: 10 Campaign Themes Sequence
PRO: 15+ Campaign Themes Sequence

Grow Your Student Enrollment Without Wasting Money On Marketing

08/10/2020

"What stats do I look at to know whether my ads are working?
How do I know I am getting inquiries from my ads -or at least building awareness?"
These are questions that we get pretty much daily...

To begin with, make sure you let your ads run for at least three to five days after setting them live.

I know this is a tough thing to do, but you've got to let your ads marinate in Facebook's algorithm before making a decision.

Now, here are the stats in order of importance:

"What stats do I look at to know whether my ads are working? How do I know I am getting inquiries from my ads -or at least building awareness?" These are questions that we get pretty much daily... To begin with, make sure you let your ads run for at

07/28/2020

We assume that the longer a school has been around, the more likely it is to stick around.

We assume that a school's age is proof of its strength and resilience.
We assume that older schools are more likely to survive over the long term.
Longevity is seen as both a trophy and a forecast.
But when we plotted closures by schools' lifespan, it looks more like a straight line.

Studying competition among schools reveals an 'Alice in Wonderland' effect; we keep running just to stay in place.
But to survive, do we really have to run faster and harder every year?
Here are four suggestions...

We assume that the longer a school has been around, the more likely it is to stick around. We assume that a school's age is proof of its strength and resilience. We assume that older schools are more likely to survive over the long term. Longevity is seen as both