Eleken

05/28/2024

Many job titles in the SaaS world include "growth," such as growth marketers, engineers, managers, analysts, and hackers.

But what attributes make a good Growth Product Manager (GPM), and why is this role important in your business? Let's explore this in our new post🧡

05/27/2024

A customer journey map (CJM) is an essential tool for any business. It visualizes the needs of potential customers at every stage of their experience with a company and identifies the factors that motivate or hinder their progress.

As a design agency, we create customer journey maps for various clients, from dating apps to CRM platforms. When crafting a CJM, we can use many parameters and metrics, like statistics, research data, quotes, or even videos, if we or our clients find that helpful.

In this article, we’ve included a few examples of visually appealing and effective customer journey maps from successful companies for you to examine.

Take a look at customer journey map examples to get ideas and inspiration for your project.

05/21/2024

Are you looking to build a high-performing product team? Understanding the roles of a delivery lead and a product manager is crucial for making the right hiring decisions.

In this post, we'll talk more about who you need to hire and why. Please save it, share it with your friends, and follow us – Eleken 🧡

05/20/2024

At Eleken, we have redesigned dozens of SaaS apps over the last seven years. We’ve watched how other companies, big and small, implement redesigns, learned from their mistakes and now are willing to share this knowledge with you so you can avoid such pitfalls in the future.

SaaS redesign isn’t always a success story. Learn 5 redesign mistakes coming from companies’ failure stories to avoid them in the future.

05/16/2024

Once you work with Eleken, you won't want to switch. Don't just take our word for it — hear the words of Claire Tsukuda, Co-Founder & CEO of Kipsi, modern software solutions for engagement efficiency.

05/14/2024

In today's user-centric era, UX design is crucial for startups to thrive in a competitive market. By investing in it, startups can create user-friendly and aesthetically pleasing products, leading to increased user engagement and loyalty. That's why we want to discuss why UX design for startups is essential.

05/13/2024

Almost every task that a SaaS software user has to complete involves interacting with several tools at once. In fact, on average, clients of B2B products access about eight different tools during the day. They get used to switching between browser tabs, sometimes even without thinking of it.

To enhance this experience and attract more clients to their products, SaaS companies invest in building integrations. However, from our experience as a UI/UX design agency for SaaS, we can state that integration design that would add maximum value to your users’ experience and meet their end goals requires a lot of planning and thorough research before moving to the technical implementation. That’s a challenging process, even for experienced designers.

To help you deal with this complex task, in this article, we will share with you a step-by-step plan on how to design integration.

Learn how to design effective integrations before building them with this step-by-step workflow.

05/09/2024

In the world of SaaS, the term "growth" is frequently used to describe roles such as marketers, engineers, analysts, and managers. However, one role that is often overlooked is the growth product manager (PM). This role is a crucial driver of success for SaaS companies, responsible for developing and executing strategies that acquire and retain users while ensuring the product aligns with the company's vision and goals.

In this post, we'll examine the role of growth PM. Be sure to follow us at Eleken for more great content!

05/07/2024

The line between love and hate in the design is thin. Hours spent on approving concepts, preparing mood boards, color palettes, and brand collateral lists don’t guarantee the client will be satisfied with the result. Tiny imperfections and concealed bugs may result in the end-product looking unfinished and not worth paying for. For teams who want to get rid of headaches during the design handoff (not to say to stay motivated), the design QA checklist should become a near-at-hand tool.

If you’ve started to search in Google “What is a QA checklist?” – stop. Because in this article, we have drawn up everything one needs to know about a checklist in testing designs and how to adhere to it. We’ve also prepared a ready-to-use checklist design team can download and use in its day-to-day work. So, enjoy!

Use this 17-step design QA checklist to detect petty design errors, polish the UI/UX of your design projects, and prepare them for a flawless handoff.

05/03/2024

What if I told you that a startup using A/B testing for their website or product is likely to scale faster… or fail faster?

That's true. And it's a good thing – even failing.
Intrigued? Let's dive into the world of A/B testing in product design.

04/30/2024

Are you interested in identifying your software product's strengths, weaknesses, and opportunities? A SaaS UX audit is an effective tool for this purpose. But how can you conduct it efficiently?

Remember to save and share this helpful information with your friends and followers. Also, follow us at Eleken for more excellent content!

04/29/2024

At Eleken, we work closely with developers and startuppers to ensure their vision is translated into a sleek product with a stellar UI/UX design. So, when you're thinking of creating a startup catering to developers' needs, you've come to the right place! In this article, we'll take you on a tour of the developer tools market, exploring its multifaceted nature and discussing how you could contribute.

Looking into entering the developer tools market? Start your journey with our overview of tools, trends and tips.