Paper Pretzel (2026)

05/03/2026

Sometimes you just need to get up and move around. Design needs that too. 🤸‍♀️

So here’s a little late workday reminder to unclench your jaw, drink some water, and get up and stretch.

Also a shameless reminder that Paper Pretzel loves a good motion project, and we should collab if that’s something you could use some help with. ⏯️😏

27/02/2026

I started Paper Pretzel for a lot of reasons. But one of the biggest reasons was because I had never worn the “business-owner” hat, even though almost everyone I had ever done creative work for was wearing some version of it when working with me. And no matter how much I vibed with a client, project feedback loops would take shape and I would always end up with same tension for one reason or another: Why can’t they just make up their mind? (!!!)

But then I had to make decisions for my own brand. Something clicked differently. I’ve only scratched the surface (I have so much to learn) but I get it now. The internal questioning of every move you make as the one calling the shots is a different kind of stress. A stress you’re thankful for, but it messes with your head sometimes and you can’t just turn it off.

Paper Pretzel intentionally operates in a way that allows for messy ideation and gives space for humans to do their human thing and learn and evolve and twist and turn. Collab feels good when everyone involved knows if it’s twisting time or decision time and we all get there together. 🥨

And now, because of my own twisting and turning, I actually look forward to changing minds and the chance to untangle the knots as we go with any project that comes across my desk. 🤍

📸:

26/02/2026

It’s hard to have cold feet with great socks on 🧦

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A more social and intentional Paper Pretzel gearing up for Year Two™️ in March 💭

When you’re running a business that operates solely on your skills, it feels like everything you do anywhere reflects your capabilities, even if it doesn’t. Like, yes, I draw things for a living, but when I played Pictionary a few months ago, my drawing of a horse looked so embarrassingly dissimilar to a horse. Truly terrible. You’d never know I had ever seen a pencil.

So, when I experience moments like that, I subconsciously decide that I should make sure no one that hires or works with me ever sees that. A mentality that limits me to sharing only something I think is close to perfect, a vague win, or causes me to avoid sharing anything ever. But that’s so boring, doesn’t help anyone to know what I do, and not ever what I wanted my corner of the internet to look like? So that’s changing!

Reintroducing Paper Pretzel 🥨 Counting down to turning one in March, revealing new ways to collaborate, an upcoming brand and website refresh, and a whole lot more for fellow creatives and those who want to get creative. 🫶🏼

03/09/2025

🥨 👀 Brand new work is live at paperpretzel.com/work , with even more in the mix to showcase soon!

Since launching a few short months ago, we've been quiet on the socials but up to our ears with projects featuring brand identity, illustration, animation, packaging, print, web design...the list goes on and on. We've learned a lot, and we'll keep learning more with every new project that comes our way, big or small.

We’re currently opening a few fall project slots. If you see something that sparks an idea in how we could work with you to creatively elevate your brand, business, whatever's on your mind – let's connect 💌

Address

68022, 68101–68164

Website

https://www.paperpretzel.com/

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Paper Pretzel