technologymatch.com

03/06/2026

AI isn’t the future it’s the now. And we’re leading it. Thrilled to be named 2026 CEO of the Year – Technology & Innovation at the Unicorn CEO Summit. At TechnologyMatch.com we’re rewriting the rules of IT procurement and proving that innovation waits for no one.

02/27/2026

The way technology is bought and sold has changed. Buyers today do most of their research before they ever talk to sales, they expect value, clarity, and relevance, and if the first conversation doesn’t meet their needs they disengage. What you’re seeing isn’t a lead quality problem it’s a market transformation. Demand generation now means meeting buyers where they are, focusing on real business outcomes, and building relationships that matter throughout longer, more complex buying journeys. Strategy, patience, and understanding are the keys to success in 2026.

02/24/2026

At The Unicorn CEO Summit, Suneera’s opening talk hit home.

Founder starts. CEO scales.

I’ve built this company with founder energy in the weeds, driving outcomes, carrying the weight. But the next level requires something different from me.

It requires me to fully step into CEO.

Delegating more.
Empowering my leaders.
Focusing only on high-value levers.

Trusting my team to own outcomes not just execute tasks.
Removing myself as the bottleneck.

It became crystal clear: if I want the company to grow, I have to evolve first.

The next level isn’t about working harder.
It’s about leading at the level the next stage demands. ✨

02/04/2026

They say if you want to see change, you have to be the one to create it. 👩‍💻
For 25 years, I’ve watched the friction in the B2B tech buying system. I’ve seen the missed connections and the wasted resources. That’s why I founded TechnologyMatch.Com to turn “hope” into a predictable science.
Extremely honored to be featured on the cover of The US Times to share our mission of fixing a broken system and celebrating over 20,000 high-fit matches. We’re just getting started!

02/03/2026

Most IT leaders are about to get blindsided.

Not by AI itself. By how fast it stopped being optional.

Season 2 of Between Fires & Futures is officially live, and we're opening with Allen Clingerman, Chief Technology Strategist at Dell Technologies.

Nine months ago, AI was still mostly demos and copilots. Today? It's core infrastructure. Reasoning models and agentic systems are already in production. And the risks have completely changed.

This isn't some hype... It's what's actually happening right now.

In this conversation, Alan breaks down:

- What changes when AI systems don't just assist but actually act (with minimal human oversight)

- The hidden risks nobody's talking about yet: shadow agents, cascading failures, and machine-speed threats

- Why tokenization costs are reshaping every architecture decision

- What blocks most organizations from getting out of pilot mode (and how to fix it)

If you're still treating AI like something you can "watch for another year," this episode will change your mind 👉 https://www.youtube.com/watch?v=pV9WfdlGMPc

Listen on Spotify 👉 https://open.spotify.com/episode/4Jw57UPVSY1eJuwuEzEgN0?si=oMUXnjBPTlqaMnQpnZxG6Q

Listen on Apple Podcast 👉 https://podcasts.apple.com/us/podcast/ai-grew-up-fast-reasoning-models-agents-and-what/id1814873321?i=1000747670546

If you still think Al is something your organization can "watch for another year," this episode will change your mind.To open season two of Between Fires & F...

01/29/2026

Tech buying shouldn't feel like a full-time job.

But for most IT leaders, it does.

Inbox flooded. Vendors circling. Hours lost researching solutions that don't even fit.

Tonya Turrell spent 25 years in B2B tech lead generation and watched this broken system grind people down.

So she built something different, proving that procurement can be smarter, fairer, and a whole lot less exhausting.

Read the full story of how we're changing IT procurement 👇

https://theustimes.com/tonya-turrell-and-technologymatch-com-fixing-a-broken-it-procurement-system/

01/23/2026

I did a core values exercise this week and asked friends, family, and my team what they uniquely love and appreciate about me.

I got a lot of feedback that made me emotional: vision, heart, leadership, all of it.

But the one I can’t stop thinking about is grit.

My son said he uniquely appreciates my “grit, determination and unwavering unconditional love for your family.”

My co-founder said, “No matter how hard you’re pushed or how close you are to the breaking point, you never fold.”

My dad said, “Most people find it too easy to give up… Struggles slow you, but do not stop you.”

And my brother said, “It’s inspiring to see you lock in on your goals and not let distractions pull you off track.”

I’ve been marinating on why that landed so hard.

Because we all want success to be about something cleaner, the right strategy, plan, team, systems, timing.

And yes, those things matter.

But the real differentiator is stubborn perseverance.

Staying in the fight when the evidence says stop.

A lot of people don’t lose because they aren’t capable, they lose because they stop.

So if you’re in a hard season right now, maybe you don’t need a brand new plan.

Maybe you just need to stay in the game.

01/20/2026

Chose Breakout as my word for the year, and this week reminded me exactly why.

Diving deep into annual planning with the team was more than strategy it was clarity. Reflecting on what we’ve built, seeing past intentions take shape, and mapping the next steps showed me that everything is aligned. Every decision, every lesson, every late night it’s all moving in the direction we intended.

This week was busy yes, but more than that it was alignment in action. The planning, the reflection, the conversations with the team they all confirmed that we’re not just moving forward, we’re moving together exactly where we’re meant to be.

Breakout isn’t just about the company. It’s about the team. It’s about me. It’s about leadership, vision, and showing up fully without compromise, without shrinking, without editing. It’s about trusting the instincts that got us here and leaning into the next chapter with intention.

2026, we’re ready.

01/19/2026

Most vendor transitions don't fail because you chose wrong.

They fail because the handoff was designed like a contract event instead of a system change.

We've watched this pattern repeat: compressed timelines to hit milestones, knowledge transfer treated as a one-time deliverable, new vendors taking ownership without operating context.

Risk concentrates at the exact moment responsibility shifts faster than understanding.

The organizations that switch vendors without downtime?

They run parallel operations.

They validate knowledge through ex*****on, not documentation volume.

They tighten governance during transitions instead of loosening it.

They prioritize control over speed.

Switching vendors isn't inherently risky.

Rushed ex*****on and weak governance are.

If you're stuck with a misaligned vendor because change feels more dangerous than staying, this framework is for you 👉 technologymatch.com/blog/how-to-switch-it-vendors-or-partners-without-downtime-or-loss-of-control

01/17/2026

2016 is trending again and honestly… I get it.

For me, 2016 was the year after we exited our last business…and really exhaled.

We kicked it off high above the clouds at the top of Haleakalā.
Standing there, looking out over the world, it felt like we were on the edge of something new.
Not just a new year. A new life.

The kids were doing open mics.
That’s when they committed to music. And they’ve never looked back.

Then we started traveling full time and world schooling.
And play came back online in our family in a way I’ll never forget.

A snowball fight in Times Square.

Breaking ground on our South Carolina cabin.

My dad teaching the boys gun safety and how to shoot and hunt.
Generations doing what generations do.

And our sweet Ginger settling in with the family.

Black belts in karate.
A magical Maui retreat.
Maroon 5.

Hurricane Matthew, camped out in the living room on air mattresses together having an adventure.

Cotswolds summers on a lake with family. Kayaking during the day. Barbecues at night.

Croatia. Santorini.
St. Thomas, St. John’s, Disney’s Castaway Cay.
London, Oxford, Wales, Stratford-upon-Avon, Salisbury Plain…

And most nights? Lightsaber wars in the dark.

Tai wore a Henry-the-Horse mask everywhere we went.
Airports. Countries. Salisbury Plain. Stonehenge. No explanation.

2016 was freedom. Presence. Expansion. A year where life felt wide open.

And now it’s 2026.

I’m in a completely different chapter. But I can feel that same “above the clouds” energy again.

2016 taught me how to live.
2026 is calling me into my next level.

My intention: may 2026 hold the same magic as 2016.
And more.

01/15/2026

Approved ≠ safe.

Most IT decisions don't fail at the approval stage.

They fail six months later, when the roadmap stalls, the champion leaves, or the vendor goes quiet under pressure.

Demos show you features.

Reference calls show you friendliness.

Business cases show you optimism.

None of that shows you what actually determines outcomes:

The tradeoffs no one mentioned.

The regrets teams only share off the record.

How providers behave when margins tighten.

The internal friction and the real cost curve that starts after procurement signs off.

This isn't cynicism. It's pattern recognition.

The best IT leaders don't just evaluate solutions. They evaluate what happens after everyone stops performing.

That's why evaluation can't stop at feature fit...

It has to account for how partners operate under stress, how teams actually adopt the tools six months in, and whether the partnership holds when budgets shift or priorities change.

That's the lens we built TechnologyMatch around.

We get you a personalized shortlist of IT vendors, not just based on features, but vetted for how they perform in your specific context: your industry pressures, your internal dynamics, your budget realities. We surface the signals most evaluations miss.

And when you're ready to talk, we brief their team on your needs in advance, so conversations start from understanding, not from scratch.

Evaluating vendors right now? Let's talk about what you're actually trying to solve for, not just what's in the RFP.

DM us to set up a call.

01/09/2026

Enterprise tech teams lose millions every year not because of weak leads but because deals stall after the first call. 📱

Sales reps are expected to master too many products, leading to rushed discovery, inconsistent conversations, and missed signals that quietly kill deals. These gaps create “sales black holes” where qualified opportunities disappear without explanation.

The real risk isn’t pipeline volume it’s what happens inside the conversation.