09/01/2026
StarKist just moved all their marketing to one agency. Like, everything. Creative, media, social, SEO, strategy, analytics. One team.
And honestly...the reason is kind of obvious. When you've got multiple agencies handling different pieces, nobody owns the full picture. Something's not working and it's just everyone pointing at each other.
Their agency said it well: "When you integrate, and the creative and media are working together, there's nowhere to hide."
Full article: https://www.marketingdive.com/news/why-starkist-chose-to-consolidate-its-marketing-at-one-agency/827873/