IgnitE Visibility

IgnitE Visibility Ignite Visibility is a professional Internet marketing company based in San Diego, CA. We specialize

Google is making specific changes, and they're impacting everyone.We know Performance Max ads are showing promising resu...
06/30/2023

Google is making specific changes, and they're impacting everyone.
We know Performance Max ads are showing promising results. Marketers can share a single campaign across various channels.
Google's AI also learns from current campaigns and existing audiences to expand your target audiences and maximize conversions.
Ready to learn more about performance max campaigns? Read on

Brands can use refreshes to their advantage. Through subtle and unique ways, brands should continue to modernize themsel...
06/30/2023

Brands can use refreshes to their advantage. Through subtle and unique ways, brands should continue to modernize themselves.
But sometimes it’s hard to put a finger on the next step your brand should take.
Follow these 5 steps to create a highly customized refresh process for your brand:
• Perform an internal audit
• Engage with customers
• Know your competitors
•Decide on deliverables and assets
• Create a roll-out plan
Still need help? Check out our services and learn more about creative brand opportunities

39% of marketing decision-makers define marketing qualified leads, or MQLs, as one of their most important KPIs.Why? Bec...
06/30/2023

39% of marketing decision-makers define marketing qualified leads, or MQLs, as one of their most important KPIs.
Why?
Because an MQL is a serious potential customer.
Differentiating MQLs from lower-quality leads allows your sales teams to use their scarce time effectively.
This removes any bad apples from your basket, leaving your sales team with a tasty basket of SQLs, or sales qualified leads, to enjoy.
And once those bad apples are gone, you’re left with SQLs or leads your marketing team has fully vetted.
In fact, SQLs are the top priority.
They’re truly interested in your product and are ready to invest their time (and sometimes their money) in learning more.
Are you ready to learn more? Dive in:

How will Google’s Helpful Content Update affect your 2023 content strategy? We surveyed over 100 marketers, asking them ...
06/30/2023

How will Google’s Helpful Content Update affect your 2023 content strategy?
We surveyed over 100 marketers, asking them this very question, and here's what we found.
Rather than accepting results as they come, most marketers are planning to try a wide variety of tactics to boost their rankings in the SERPS.
In response to Google’s emphasis on quality content, marketers will produce more high-quality content, refresh old content, remove outdated pieces, and incorporate multimedia.
Ready to read the full report? Find it here:

Last weekend, some of our San Diego employees attended Padres Pedal the Cause to support to the fight to end cancer. 100...
06/30/2023

Last weekend, some of our San Diego employees attended Padres Pedal the Cause to support to the fight to end cancer.
100% of every dollar raised funds collaborative research among San Diego's top research institutions:
• UC San Diego
• Rady Children's Hospital
• Salk Institute
• Sanford Burnham Prebys
• Scripps Research
• La Jolla Institute of Immunology
We're proud to announce we've raised over $3,000 so far! We love giving back to our community and value any opportunity we can to support others.

06/30/2023

🤔What do you think about using AI-generated content?
Believe it or not, AI-generated content isn’t technically against Google’s guidelines!
However, if you choose to rely on AI to help you write your content, here’s a few things you should consider:
⚫ Google’s main objective is to reward high-quality content, regardless of the production process
⚫ Quality content demonstrates experience, expertise, authority, and trust, also known as E-E-A-T
⚫ AI-generated content isn’t always accurate or original, and sometimes it can even be wrong
So before you ditch SEO and jump to prioritize AI-generated content, consider all the implications.
Read more on AI-generated content and how you can use AI to help, not hurt your SEO:

Did you know 54% of consumers want to see more video content from businesses they support? And that the average Internet...
06/30/2023

Did you know 54% of consumers want to see more video content from businesses they support?
And that the average Internet user will spend up to 88% more time on a website with videos.
Every business should capitalize on video marketing trends to attract new customers and elevate its brand by…
✔️ Experimenting with short vertical videos
✔️ Integrating video into ecommerce strategy
✔️Atonomizing each piece of video content
In our recent blog, Chief Creative Officer Oscar Lutteroth dives into these three video marketing trends and shares nine others that will affect your business in 2023.
Are you using video content for your marketing? Share what trends you've tried out in the comments below.

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