Third Creative Co.

Third Creative Co. Hi! I'm Joe DeFerrari, Third Creative Co. is my graphic design agency.

Based in Pittsburgh, PA, I'm available for jobs locally, but have also worked with teams all over the world.

Lark Adventurewear “Game Day Collection” lock up & some social content. This was a fun collection marketed to sports fan...
09/27/2022

Lark Adventurewear “Game Day Collection” lock up & some social content. This was a fun collection marketed to sports fans across the country.

This is a throwback to a few years ago. We developed somewhere around a dozen private label brands while I was at ModClo...
09/20/2022

This is a throwback to a few years ago. We developed somewhere around a dozen private label brands while I was at ModCloth for a variety of products. It was really fun brainstorming the different concepts.

Here’s a little story about the name and logo for Third Creative.My full name is Joseph R. DeFerrari III. It’s.... a lot...
09/19/2022

Here’s a little story about the name and logo for Third Creative.

My full name is Joseph R. DeFerrari III. It’s.... a lot of name. It’s a link to my past and a direct connection to my father and grandfather.

I grew up outside of Pittsburgh, PA in the Rust Belt. My father and grandfathers worked in the steel mills. The sounds, smells and sights of the monstrous structures rising over the towns, the barges and train tracks lining the rivers, and the glow of the furnaces at night were an inescapable part of my childhood experience.

Eventually, the mills began closing and the jobs started leaving. These events had an immense influence on the lives of my family and so many around us. Some of my earliest memories are of sitting in the backseat, picking my Dad up from the night shift, seeing lines of tired, grimy workers waiting for their own rides before the sun even came up. For a time this strange industry and place that I didn’t really understand felt like a piece of my own future. In time, that ritual became the first thing to vanish from this era, slowly followed by the eventual demolition of the vacated structures.

Throughout my childhood, adults would point to the mills and proclaim "I can remember way back when there wasn't anything there". Today I pass those same places and catch a glimpse of what they saw.

The world changes, and I forged my own path. However, the memory of the people and region permeate everything since those early days. As I’ve gotten older, I find new meaning and guidance from that time, so I pay homage to that story with Third Creative Co.
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Recently completed portfolio book & mailing label/envelope for
09/19/2022

Recently completed portfolio book & mailing label/envelope for

A recent logo design for Vanceville Woodworks. I love how the repetitive “VVWW” in the name work with the Pennsylvania s...
09/18/2022

A recent logo design for Vanceville Woodworks. I love how the repetitive “VVWW” in the name work with the Pennsylvania state keystone on this.

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Pittsburgh, PA

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