HUEMOR

HUEMOR We help companies, big and small, discover what makes them unique and channel it into a memorable exp We Create Memorable Websites That Sell.

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride. What To Expect Working With Us?

1. The Most Responsive, Friendly Service You've Likely Ever Had. Clients hire us based on our merit – they love us for our accessibility. We go to great lengths to be incredibly responsive to your needs so you never

feel ignored and always feel taken care of.

2. You're Proud of Your Brand, Now You'll Feel Proud of Your Website. You’ve built an amazing brand – your new website will reflect that and even take it to the next level. Every element on your new site will align perfectly with your brand voice and values. (Are you still uncovering your brand? We can help you there too.)

3. (Massive) Results That Actually Matter. You have financial goals to hit. We completely get that. That's why we focus on and drastically improve the metrics that matter: conversions, sales, and engagement. Tell us your KPIs, and we'll build you a website that knocks them out of the park.

Great design?That's just the tip of the iceberg.Underneath that are tons of other important things like...→ Technical Do...
10/03/2024

Great design?
That's just the tip of the iceberg.

Underneath that are tons of other important things like...

→ Technical Documentation

→ Accessibility Compliance

→ Social Media Integration

→ Cross-Browser Testing

→ Frontend Development

→ Backend Development

→ Performance Reviews

→ Content Management

→ Domain Registration

→ Competitor Analysis

→ Speed Optimization

→ Multimedia Content

→ Responsive Testing

→ Audience Research

→ Keyword Research

→ GDPR Compliance

→ Help Center/FAQs

→ Code Minification

→ Backup Solutions

→ Content Strategy

→ Terms of Service

→ Regular Updates

→ Regular Updates

→ Usability Testing

→ PPC Advertising

→ CMS Integration

→ Error Monitoring

→ Email Marketing

→ Privacy Policies

→ SSL Certificate

→ Contact Forms

→ Technical SEO

→ Web Analytics

→ On-Page SEO

→ User Manuals

→ Goal Setting

→ Copywriting

→ Heatmaps

→ Copyright

→ Bug Fixes

→ Live Chat

→ Firewalls

→ Caching

→ Hosting

→ APIs

The trick to pulling it off? ↴
Experience

Up for the challenge?
If not, we are 😎

B2B marketing in 2024? It’s all about balancing quick wins with long-term growth. Here’s the formula we use to find that...
10/02/2024

B2B marketing in 2024?
It’s all about balancing quick wins with long-term growth.

Here’s the formula we use to find that sweet spot ↓

1. Interview Your Best Customers

This is THE shortcut for understanding what works, and what doesn't for your business.

Ask questions like:

→ How do you discover new vendors?

→ What type of content do you prefer to consume?

→ Are you receptive to cold emails?

→ Are you receptive to cold calls?

→ What are your 3 biggest considerations when sizing up a new vendor?

This will immediately give you a short list of what channels to focus on and which to avoid.

2. Balance Short & Long Term Tactics

The best B2B marketing strategy should have a mix of tactics.

Short-term tactics can help fill the pipeline immediately.

Long-term tactics can help fill the pipeline for years to come.

Focusing on both ensures you can reach today's and tomorrow's goals.

Examples of long + short-term tactics that tend to sync well would be...

Short Term: Google Search Ads
Long Term: SEO

Short Term: Cold LinkedIn Connections
Long Term: LinkedIn Organic Content Strategy

3. Volume of Strategies

Let's be honest, there will be limitations to what you can do.

→ Maybe it's your team

→ Maybe it's your budget

→ Maybe it's your industry

But you won't be able to do everything.

Based on what you've learned in steps 1 and 2, and where your resources are at, pick what best aligns with your ideal buyer.

Generally speaking, executing fewer tactics but going deeper with the ones you pursue will yield better results.

Wrapping Up

→ Start by understanding what resonates with current customers

→ Have a mix of long and short-term strategies

→ Be realistic with your limitations

–––

Notes on the graph:

→ It's a relative ranking, not an absolute ranking
→ Fast results can also bring long-term results
→ Items are positioned based on my analyses
→ Investment includes marketing budget and team

10/01/2024

Which platform is the absolute best choice for building B2B websites?

WordPress.

Why?

It’s easy to use.

WordPress can create robust websites and allows us to train our clients to update them internally easily.

That way, they are set up for success in the long term.

Learn more in today's breakdown 👇

In all of our years in business, we've tried 1000s of software toolsHere are the top 24 that will make your life far eas...
09/27/2024

In all of our years in business,
we've tried 1000s of software tools

Here are the top 24 that will make your life far easier in 2024

PS. Have any helpful tools you feel we should know about? Drop them in the comments below.

Your mindset is everything.How you work, how you think, how you succeed…It can make all the difference.Here are 10 visua...
09/25/2024

Your mindset is everything.

How you work, how you think, how you succeed…

It can make all the difference.

Here are 10 visuals with lessons that will improve your mindset.

✅ Write It Out

Writing your thoughts down can provide clarity

A clear mind is sharper and more productive

✅ There’s a Difference Between a Manager and a Leader

Managers make decisions and restrict others

Leaders guide others and make a real impact

✅ Keep Communication Simple

You don’t need to impress others with fancy vocabulary

You should focus on making sure others clearly understand what you’re saying

✅ Purpose Defeats Imposter Syndrome

Imposter syndrome is a common occurrence and can be difficult to overcome

Finding and focusing on your purpose will help to build your confidence and sense of belonging

✅ Failure is Disguised Success

While failures may be hard to take, they are not all bad

Failures teach you lessons that are vital to succeeding in the future

✅ Storytelling is an Essential Skill

The way you tell a story can determine the impact it has on others

Storytelling is one of the most valuable skills that you can have

✅ Use Your Resources

If you have access to the right tools, make sure to use them

Many of us don’t utilize the tools around us and suffer for it

✅ Promote Clarity

Avoid getting stuck in your own thoughts by writing them down

Even just 5 minutes of writing can be helpful in clearing your mind

✅ Creativity Can Be Found Anywhere

Don’t just focus on the positive to fuel creativity

Allow other emotions to guide your creativity to your advantage

✅ Take Care of Yourself

You have to fill your cup up first before you can fill up others

Helping others when you’re feeling your best elevates the experience for everyone

Blank doc + Blinking cursor = Anxiety↳ Here's how you beat it.Staring at a blank document, waiting for the right ideas a...
09/25/2024

Blank doc + Blinking cursor = Anxiety
↳ Here's how you beat it.

Staring at a blank document, waiting for the right ideas and words to come can seem like a monumental obstacle.

(honestly, sometimes, it is...)

Don’t make it too hard on yourself by starting from scratch.

Try following these formulas for writing compelling copy that sells:

→ AIDA - Attention, Interest, Desire, Action
A classic formula that takes the reader through a journey from awareness to action.

→ PAS - Problem, Agitate, Solve
Identify a problem, amplify the pain, and then provide a solution.

→ FAB - Features, Advantages, Benefits
Highlight the features of a product, explain the advantages, and focus on the benefits to the customer.

→ BAB - Before, After, Bridge
Describe the reader’s current situation, paint a picture of a better future, and show how to get there.

→ SLAP - Stop, Look, Act, Purchase
Get the reader’s attention, engage them, prompt action, and close with a purchase.

→ STAR - Situation, Task, Action, Result
Outline the situation, the task at hand, the action taken, and the result achieved.

→ ACCA - Awareness, Comprehension, Conviction, Action
Lead the reader from awareness through understanding and conviction to action.

→ PAP - Problem, Amplify, Prove
Introduce a problem, amplify it, and then provide proof of the solution.

→ AICPBSAWN - Attention, Interest, Credibility, Proof, Benefits, Scarcity, Action, Warranty, Now
A comprehensive formula that covers all aspects, from grabbing attention to closing the sale.

→ QUEST - Question, Understanding, Education, Stimulate, Transition
Start with a question, build understanding, educate the reader, stimulate interest, and transition to a solution.

🚀🚀 Launch Alert! 🚀🚀Congrats to our friends, Public Prep on their new website.Check out the live site in the comments bel...
09/19/2024

🚀🚀 Launch Alert! 🚀🚀

Congrats to our friends, Public Prep on their new website.

Check out the live site in the comments below 👇

Good writing vs bad writing:Good writing sells the benefits, not just the features. It speaks to your audience, not at t...
09/18/2024

Good writing vs bad writing:

Good writing sells the benefits, not just the features.
It speaks to your audience, not at them.

Bad writing?
It’s overloaded with jargon that sounds smart but means nothing.

Copy needs to be clear, simple, and relatable.

It makes your audience feel like you’re having a conversation, not giving a lecture.

Want to connect better?

Drop the buzzwords.

Focus on the value.

And speak human.

Feeling lost in your marketing strategy? ⤵ We've got you covered. In the sea of marketing hacks, here's one to bookmark....
09/18/2024

Feeling lost in your marketing strategy? ⤵
We've got you covered.

In the sea of marketing hacks, here's one to bookmark.

These marketing formulas are tried and true, and guaranteed to deliver.

Try:

AIDA (Attention, Interest, Desire, Action):

Attention: Capture the audience's attention.
Interest: Build interest in the product or service.
Desire: Create a desire for the product.
Action: Prompt the audience to take action, such as making a purchase.

S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-bound):

Specific: Clearly define the goal.
Measurable: Establish criteria to measure progress.
Achievable: Set attainable goals.
Relevant: Ensure the goal is relevant to the business.
Time-bound: Set a timeframe for achieving the goal.

P.A.S. (Problem, Agitate, Solution):

Problem: Identify the problem the audience faces.
Agitate: Intensify the problem to make it more pressing.
Solution: Offer a solution that resolves the problem.

F.A.B. (Features, Advantages, Benefits):

Features: Highlight the features of the product or service.
Advantages: Explain the advantages of those features.
Benefits: Show the benefits that the customer will gain.

B.E.S.T. (Brand, Experience, Service, Trust):

Brand: Establish a strong brand identity.
Experience: Create a positive customer experience.
Service: Provide excellent customer service.
Trust: Build trust with the audience.

A.B.C. (Always Be Closing):

A classic sales technique where the focus is on closing the deal at every step of the sales process.

C.A.R. (Challenge, Action, Result):

Challenge: Describe the challenge or problem faced.
Action: Explain the action taken to address it.
Result: Highlight the results or outcomes achieved.

S.O.S.T.A.C. (Situation, Objectives, Strategy, Tactics, Action, Control):

Situation: Analyze the current situation.
Objectives: Define clear objectives.
Strategy: Develop a strategy to achieve the objectives.
Tactics: Determine the tactics to implement the strategy.
Action: Execute the plan.
Control: Monitor and control the progress.

I.D.A. (Interrupt, Engage, Educate, Offer):

Interrupt: Catch the audience's attention.
Engage: Engage them with compelling content.
Educate: Educate them about the product or service.
Offer: Present a compelling offer to prompt action.

R.E.A.N. (Reach, Engage, Activate, Nurture):

Reach: Reach the target audience.
Engage: Engage them with relevant content.
Activate: Activate their interest or intent.
Nurture: Nurture the relationship to build loyalty.

Designers have been manipulating you for years.Here's their dirty trick...→ Visual Hierarchy Visual hierarchy commands y...
09/16/2024

Designers have been manipulating you for years.
Here's their dirty trick...

→ Visual Hierarchy

Visual hierarchy commands your eye what to read and when.

It can be seen as a manipulation...
Or genuinely helpful.

For example:

Reading a map without directions
↳ Difficult and frustrating

Trying to navigate a website without visual hierarchy
↳ Difficult and frustrating

Seeing a pattern?

A stunning website without visual hierarchy is just as useless as a map without directions.

Truly great design needs to make navigation easier.

Use visual hierarchy to lead users’ eyes where you want them to go.

Whether it's products, CTA's, or resources, you're in control of what your users see first and focus on.

It's easier for you, it's easier for them, and it's easier to meet your goals.

We're excited to announce our partnership with Shipley Energy!We look forward to making something memorable together thi...
09/13/2024

We're excited to announce our partnership with Shipley Energy!

We look forward to making something memorable together this year!

9 corporate phrases you’ve never heardThat you’ll want to use immediatelyTired of the same old…“Elephant in the room”“Ci...
09/12/2024

9 corporate phrases you’ve never heard
That you’ll want to use immediately

Tired of the same old…
“Elephant in the room”
“Circle back”
“Punt this to next quarter”
Corporate jargon you’ve heard a million times?

Well, I’ve got 9 new terms to liven up those “all hands” meetings.

“𝗚𝗼𝘁𝘁𝗮 𝗕𝘂𝗯𝗯𝗹𝗲 𝗪𝗿𝗮𝗽 𝗧𝗵𝗶𝘀”

What It Means:
The need to tone down a controversial but true statement.

Example:
“That’s true, but we can’t say it that way to Joe. We gotta bubble wrap this.”

“𝗢𝗻𝗲 𝗠𝗮𝗻’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗜𝘀 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗠𝗮𝗻’𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆”

What It Means:
What’s special to one person means nothing to another.

Example:
“I hear you, I guess one man’s Thanksgiving is another man’s Thursday”

“𝗟𝗲𝘁’𝘀 𝗦𝘆𝗻𝗰 𝗦𝘁𝗼𝗿𝗺 𝗜𝘁”

What It Means:
Conducting a fast-paced 5-minute meeting.

Example:
“That’s fine, put something on my calendar, and we’re going to sync storm it”

“𝗪𝗲’𝘃𝗲 𝗚𝗼𝘁 𝗧𝗼 𝗖𝗿𝗮𝘀𝗵 𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱𝘀”

What It Means:
Putting in a high level of effort on a specific task over a short period of time.

Example:
“Hey fellas, we really need to crash the boards today on these sales calls”

“𝗔𝗿𝗲 𝗪𝗲 𝗕𝗼𝗶𝗹𝗶𝗻𝗴 𝗘𝗴𝗴𝘀 𝗼𝗿 𝗣𝗼𝘁𝗮𝘁𝗼𝗲𝘀?”

What It Means:
Identifying the quality of one's character or work ethic.

Example:
“It’s tough times right now. When you boil potatoes, they get soft. When you boil eggs, they get hard. We need you to be an egg.”

“𝗕𝘂𝗹𝗹𝘀𝗵*𝘁 𝗕𝗶𝗻𝗴𝗼”

What It Means:
Calling out when a group is avoiding obvious problems.

Example:
“Are we going to address the real problem today, or are we just going to play bullsh*t bingo in today's meeting?”

“𝗪𝗲’𝗿𝗲 𝗝𝘂𝘀𝘁 𝗠𝗮𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗘𝗹𝗯𝗼𝘄𝘀”

What It Means:
You’re working hard on something, but it’s not the root of the problem.

Example:
“Look, I get that you’re working on the button UI, but we’re really just massaging elbows here.”

“𝗜 𝗧𝗵𝗶𝗻𝗸 𝗪𝗲’𝗿𝗲 𝗧𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗔 𝗙𝗶𝘀𝗵 𝗛𝗼𝘄 𝗧𝗼 𝗖𝗹𝗶𝗺𝗯 𝗔 𝗧𝗿𝗲𝗲”

What It Means:
You’ve put someone in a position where they can’t play to their core strength.

Example:
“Jim’s a great developer, but when it comes to managing people, I think we’re teaching a fish how to climb a tree”

“𝗟𝗮𝗻𝗱𝘀𝗹𝗶𝗱𝗶𝗻𝗴”

What It Means:
Rallying colleagues for support in a private setting.

Example:
“Look, this idea won’t be popular, but it’s the right choice. We need to landslide this in the meeting.”

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420 Perry Highway, Floor 2
Pittsburgh, PA
15229

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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