Rhiza

02/25/2017

“Nielsen has completed its acquisition of Rhiza,” the company said in a statement. “The solution makes it easier for media researchers, sales and marketing managers to better understand an advertiser’s campaign objectives by capturing a complete picture of the consumer, uncovering growth opportunities and visualizing the competitive landscape.

“We are excited to welcome Rhiza, a company of 20 associates, into the Nielsen family,” the company stated.

http://bit.ly/2lGzYEc - Maryl Curran Widdows Michael Higgins Josh Knauer

Another big name is claiming a stake in Pittsburgh’s tech sector. Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Nielsen did not reveal financial terms of the deal, but the New York-based company, well-known f...

10/05/2016

Check out Rhiza's Susanne Müller in Pittsburgh Technology Council's TEQ magazine talking about inclusion issues in the tech community http://bit.ly/2dfJAPv

TEQ takes a look at diversity and inclusion in Pittsburgh's tech sector to launch the new Converge initiative.

02/22/2016

Measuring audience engagement, targeting audiences across channels, proving ROI.... today's marketers have a lot of their plate. Rhiza's latest white paper, A New Vision for Media Ad Sales, takes a fresh look at how advertising teams can help marketers wrangle the data they need to effectively connect with audiences. Read it today! http://go.rhiza.com/newvision

Marketer's spent over $300 billion on advertising globally in 2015. Yet only 39% believe they are capable of using data to inform their campaigns. Help marketers make smarter ad buys by bringing the skills and data they don't have to the table. Read A NEW VISION FOR MEDIA AD SALES to learn how you c…

02/03/2016

“I have to be quick and accurate.” WTAE’s Tatia O’Connor talks with Rhiza about how she uses data and research to stay ahead of broadcast TV trends and help clients make smart advertising buys. http://rhiza.com/2016/01/28/4-questions-with-tatia-oconnor/

This week in Rhiza’s new interview series, 4 Questions, we speak with media industry expert, Tatia O’Connor. A 25-year veteran of broadcast media, Tatia currently serves as the President of Pittsburgh’s Media Association and WTAE-TV’s Director of Research and Client Services. Keen to deliver infor…

09/02/2015

From Smart Busines News: Rhiza follows a unique path to success, which is how Josh Knauer likes it

http://www.sbnonline.com/article/rhiza-follows-a-unique-path-to-success-which-is-how-josh-knauer-likes-it/

08/31/2015

Rhiza Webinar: Learn how to maximize the ROI of ad investments with the help of 166 million voters. https://lnkd.in/erRt-M4

Remember when republicans looked like republicans, and democrats looked like democrats? When reporting voter activity on the nightly news was an easy as red and blue? Welcome to the age of “Fiscally-conservative, environmentally-liberal, proud to...

07/21/2015

Who would've thought NHL regular season fans enjoy fantasy and sci fi movies more than NBA season fans? Easy to build and easy to read, indexes can inform everything from content strategy to ad buys.

We want to hear about how you are indexing for insights! Share your indexes and data stories and be featured on our blog.

Don't know how to build an index? Learn how next week with our webinar. Take a break, enjoy lunch and learn an easy way to find fresh insights. http://bit.ly/1e1HcLH

07/15/2015

Take a look at this index: What trends do you see? Across countries, continents and gender? Those insights can inform everything from consumer research to ad buys to media plans.

Led by Rhiza’s own Zach Sharek and Jennifer Ciroli, join our webinar to learn how indexes help you tackle big data and improve your research and business strategies. Register now! http://bit.ly/1e1HcLH

02/26/2015

Breakfast - Small Businesses Can Eat Well Too http://ow.ly/JGI7b

Breakfast at Rhiza: Small Businesses Can Eat Well Too I had a wonderful and healthy breakfast this morning (see the photos I took this morning)....

02/26/2015

addresses income disparity, brings you the data behind it. Check our feature in http://ow.ly/JGfLT

After Patricia Arquette gave an acceptance speech at the Oscars addressing income disparity, Rhiza decided to focus its Rhiza Ratio project on...

02/25/2015

Love the ? You'll love this: Did Texas Make 50 Shades a Record-Breaker? http://ow.ly/JpfWN

Did Texas Make 50 Shades a Record-Breaker? Valentine’s Day weekend offers plenty of opportunities to spend money: expensive dinners, chocolates, flowers and diamonds. This year’s holiday offered one more—Fifty Shades of Grey. The premier of the controversial film, based on the novel by E. L. James,…

02/24/2015

We loved Speech but out latest Ratio left us speechless.

Low Income by Gender February 24, 2015 The Rhiza Ratio identifies correlations derived from the intersection of large data sets. Via data visualizations, the Rhiza Ratio’s mission is to uncover, and even sometimes validate, tendencies, behaviors or connections between varieties of individual data po…