New-Unknown

04/13/2026

Brand identity for , a new company making high end storage solutions for motorcycle gear and other heavy duty protective clothing and gear. Selling high-end, premium versions of what are typically seen as basic, utilitarian products (such as coat hangers) requires a brand that will immediately engage potential customers and create an emotional connection. The MotoButler brand does this with a light hearted, cheeky, humorous approach that is fairly distinct among other motorsports brands. As the company and product line grows, the GearButler logos provide an extension of the identity that can reach beyond motorsports while still being fully part of the Butler brand umbrella.

https://new-unknown.com/projects/motobutler-brand-identity/

04/03/2026

Animated graphics to be shown on digital displays at Dulles International terminals.

03/17/2026

Another fun day shooting this event on Sunday!

Run. Floss. Win.

03/15/2026

I know it launched a year ago but I just discovered the new Destination Redmond branding and had to give props to Destination Redmond and Watson Creative for a well executed identity that avoids the tree/mountain/river cliche. Having worked a fair bit with destination brands in the past I know the pressure is intense for fast, cheap, and safe (forgettable) brand marks.

03/04/2026

01/09/2026

Read more about the project here: https://new-unknown.com/projects/prineville-paddy-pint/

The 13th Annual Prineville Pint is almost here, and I'm excited to launch a brand new website for the event! The first Paddy Pint was the year I moved to Prineville and it has been exciting to see it grow from a couple dozen runners to many hundreds of participants each year. And the brand has grown along with it; from creating what I thought to be a one-off flyer for the 2014 event, to a full visual identity that envelopes Prineville for a week every March.

The previous website was built on Wix - a platform that is easy to get something up and running, but quickly becomes limiting for any company or organization needing flexibility and customization. As with all sites I build, this is built on Wordpress, using the fantastic Pro Theme and Cornerstone builder from Themeco. This set up ensures that any future functionality can be accommodated without worrying about the limitations of a proprietary platform like Wix.

The fully custom design allows for a much stronger visual consistency with the rest of the Paddy Pint brand. It also utilizes dynamic content so that event organizers and volunteers can easily update event information, adjust course maps, manage sponsors, share photos, etc., without ever needing to touch the design or structure of the site.

Enjoy! And sign up for the ! 🍀🏃🏃‍♀️

https://paddypintrun.com

12/11/2025

Custom bike rack design for the new clinic expansion. The amazing fabrication work was done by in Powell Butte. I originally designed the cats as a little sticker personal project: cat-flag.com (based on the ubiquitous and oft-mimicked Black Flag logo), and realized it would be perfectly on-brand for this project.