Claravine

06/02/2026

If your mobile links aren't structured consistently, your attribution is already wrong before a user ever clicks.

That's the problem Claravine and Kochava sat down to unpack in our recent webinar session. Learn why mobile linking keeps breaking down, what bad link data actually costs your team, and how standardizing at the source fixes the problem before it hits your MMP.

Full webinar recording on demand, no registration required:
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If your mobile links aren't structured consistently, your attributi...

06/01/2026

What did Claravine customers ask us to build in the first half of 2026?

A lot, as it turns out. New integrations. AI-powered features. Capabilities that make governance, enrichment, and activation feel less like firefighting and more like a system.

We're showing all of it on Thursday, June 11 at 1 PM ET.
Inside Claravine: Recent Releases & What's Next for Your Success

Live demos. The roadmap ahead. Q&A with our team.

Save your seat →

05/28/2026

The link and the data aren't two things. They're the same thing.

Most mobile attribution setups treat them as separate systems, which is exactly where the measurement chain breaks. Here's a quick clip from the Claravine + Kochava webinar.

Watch here:

Mobile attribution only works when the link and the data behind it ...

05/26/2026

Taxonomies are scaling. Governance is where teams break.

Join us Thursday, June 11 at 1 PM ET to see what shipped in H1, what's coming next, and how Claravine customers are using it to move faster.

Live demos. Live Q&A. Real workflows.
Save your seat → https://bit.ly/4nvjrjK

05/21/2026

AI marketing tools are only as smart as the data feeding them. Most teams invest in AI before standardizing the inputs, then spend the next two quarters explaining why the outputs don't match what leadership saw in the demo.

Here's a quick clip from the Claravine + Kochava webinar on what AI-ready marketing data actually looks like in the Kochava platform.

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AI marketing tools are only as smart as the data feeding them. Here...

05/20/2026

Does your B2B budget live inside of LinkedIn Ads Manager. Does the data coming out of it still need a cleanup crew?

Inconsistent campaign names. Skipped fields. Taxonomy that drifted three quarters ago and nobody noticed until the QBR.

We just became an official LinkedIn integration partner, with inbound and outbound sync now live in the Claravine platform.

What that means in practice:
⚪ Campaign Manager data pulls automatically into Claravine — accounts, campaign groups, campaigns, ad sets, ads
⚪ Your taxonomy and required fields get enforced before campaigns go live
⚪ Governed metadata flows back out to your BI tools, warehouse, and attribution stack with the structure intact

No more reconciling LinkedIn data on Monday morning. No more attribution that quietly falls apart because someone freelanced a campaign name.

Govern it at the source. Trust it everywhere it lands.

See how it works; link in comments.

05/18/2026

Most marketing teams know their data is messy. Fewer know what to do about it.
The problem usually isn't the tools. It's that nobody agreed on the rules before the campaigns launched. Channel names vary by region. Campaign codes don't match. A simple question like "what did paid social actually drive last quarter?" turns into a three-day cleanup project.

We put together a guide that covers what data standards actually are, why they break down at scale, and what it looks like when teams get this right. This is truly the framework that enterprise marketing teams use to make their data trustworthy.

If your current approach to metadata is "we'll fix it in reporting," this is worth your time. Read the full guide and start building the foundation your data actually needs.👉 https://bit.ly/4tR9bEc

05/15/2026

Taxonomy gets talked about a lot. It rarely gets explained in a way that's actually useful for the people who have to build and maintain one.

We put together an infographic that breaks down the anatomy of a marketing taxonomy — how the layers connect, what goes at each level, and what well-structured tracking looks like across a campaign hierarchy. The kind of thing you want pinned to your wall during a campaign setup review.

This is one of those assets that teams tend to save and share. If your organization is working through taxonomy decisions right now, or if you're about to onboard new stakeholders to how your naming conventions work, this is a useful reference point.
Save it. Send it to whoever asks you to explain taxonomy for the fourth time this quarter.

Marketing Taxonomy Infographic Modern marketing teams are drowning in inconsistent naming conventions, scattered metadata, and tracking chaos that slows down campaigns and clouds performance insights.Your taxonomy shouldn’t be a maze—it should be your map. That’s why we created the Marketing T...

05/13/2026

One of the most common requests we heard was some version of: "Can Claravine just work where we already work?"

The answer now is yes. The Claravine Chrome Extension brings data standards enforcement directly into the browser. Teams can apply taxonomy rules, validate naming conventions, and classify campaign data without leaving the tools they're already in.

Less toggling. Fewer manual errors. The same data standards, just closer to where the work actually happens.

If you've been curious about what this looks like in practice? Check out this demo video:

- About Claravine - Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomi...

05/11/2026

Retail media budgets are up. The ability to measure and prove returns from those budgets is still catching up.

The core problem is structural. Retail media campaigns run across multiple networks — often with different taxonomy requirements, different data exports, and different attribution windows. By the time you try to roll that up into a coherent view of performance, you're comparing apples to filing cabinets.

Standardizing promotional data at the source — before it hits the network — is what makes cross-network reporting possible. That's what Claravine does for retail media teams.

If you're scaling your retail media investment and want to know what the data infrastructure behind it looks like, this one-sheet is a quick read.

🔗https://bit.ly/4sDMLoY