Bopi/JK Creative Printers

07/11/2025

In our new resources article, we explore why keeping your branding consistent across all channels is key to building trust and staying top of mind. From brand guides and tailored templates to using the right file types, these five tips will help ensure your marketing always looks polished and professional, no matter where customers see you.

https://www.bopi.com/2025/07/11/the-power-of-consistency-in-cross-channel-marketing/

07/08/2025

According to an Ipsos survey, 40% of consumers are inclined to share images of unique or branded packaging on social media platforms.

06/24/2025

Design packaging that can be easily opened, stored, and disposed of. The design may be simple, but the experience of using the product should be seamless.

06/19/2025

Crisp folds don’t happen by accident. Our latest blog post considers how paper grain influences folding, binding, and the overall appearance of your printed materials. Learn the difference between long and short grain... and why it matters.

Want Crisp Folds? Learn Your Paper Grain Posted on June 18, 2025 by bopi When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significan...

06/12/2025

Your brand is really what your customers think it is. That’s why it’s critical that you control the narrative. If you don’t, the marketplace will.

06/05/2025

In our latest blog post, we break down why choosing eco-friendly packaging isn’t just good for the planet, but it’s smart for business. Consumers prefer paper over plastic, value sustainable shipping, and respond to recognizable environmental symbols. If you’re packaging products, now is the time to switch to materials that reflect your brand’s values and meet the growing expectations of your customers.

4 Reasons to Focus on Sustainability in Packaging Posted on June 5, 2025 by bopi Are you producing products that need to be packaged? Are you considering doing so? Are you private labeling products or considering the possibility? If you answered yes to any of these questions, you should know that th...

06/04/2025

81% of consumers have tried something new because the packaging caught their eye. Similarly, 64% say they try a new product because of eye-catching packaging.

05/30/2025

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Let us show you how.

05/28/2025

Direct mail doesn’t get caught in spam filters. It doesn’t require opt-in. If you put your printed piece in the mail, your audience will get it.

05/22/2025

Our latest blog post shows how direct mail can be your secret weapon for winning back lapsed customers. Unlike email, print always gets seen. It can deliver the kind of personal, tangible touch that sparks re-engagement. See how one brand achieved a 64% reactivation rate and learn how to build a strategy that brings your customers back.

https://www.bopi.com/2025/05/21/bring-em-home-use-direct-mail-to-target-lapsed-customers/

05/14/2025