06/19/2026
Clients are asking harder questions about benefits.
💸 How do we manage rising costs?
🍎 How do we offer more choice? 🍊
🌎 How do we design benefits for a workforce that is distributed, mobile, and harder to serve with one traditional group plan?
That is where brokers and Benefits Consultants have an opportunity to lead.
One of the biggest takeaways from Benefits Without Boundaries is that flexibility is not just a benefits trend. It is becoming a strategy conversation. 🚀
The shift toward defined contribution benefits changes the role of the advisor. Instead of only comparing group plan options, brokers are helping clients think through cost predictability, employee choice, market fit, and the support employees need when choosing coverage.
That is a higher-value conversation.
Individual Coverage Health Reimbursement Arrangements (ICHRAs) are one model employers are evaluating as they look for more flexible ways to offer health benefits.
The opportunity is to help clients understand when the model makes sense, how to design it well, and how to support employees through the change. 🙋
If your clients are asking about flexibility, choice, and cost control, this is a conversation worth leading.
What are the tough questions you are hearing today? Drop them in the comments!