04/03/2026
✨ Client Feature Friday! ✨
A few months ago, I had the absolute joy of working with Kelly 'Lawrence' Kanicki to design a website + online shop for Kanicki Jewelry Co. — what once began as a simple hobby during COVID, stringing beads to find a little calm in an uncertain world. She is proof that you can turn a small passion project into a full-time pursuit.
Her business focuses on creating custom western jewelry crafted with Navajo pearls, turquoise, spiny oyster and natural stones — and all of her pieces are carefully handmade right in her hometown of Pierpont, Ohio.
For a long time, jewelry-making lived alongside her work as a SNAP-Ed Educator, a job she cared deeply about. But, when recent federal funding cuts cost her that position, she suddenly found herself standing at a crossroads. It was one of those moments where you either step back — or leap forward. Fortunately, she chose to leap!
Today, she pours her love for handcrafted jewelry into every piece, creating meaningful accessories rooted in resilience, creativity and heart. 💜
She first partnered with Western Identity to create the perfect livestock-style brand, which set the vibe and tone for bringing the rest of her visual presence to life. 😍 From there, it was so easy and fun to create additional and complementary brand extensions (a color palette, alternate script logo and patterns) to tell Kelly’s story through her website, business cards and gift cards — and further express her passion for what she does. (Fun fact… we called her aesthetic “rustic chic.” 🤠)
Head over to Kelly’s site now and do some shopping! 🛍️ Link in the comments below.
