Untethered Design Studio

Untethered Design Studio Hi there!

👩‍💻 Brand & website design crafted and curated with strategy, style + simplicity

📍 Serving clients worldwide from Oklahoma

🎙️ Co-Host of Talk Branding to Me Podcast I’m Jessie Ford, the owner + designer behind Untethered, a boutique + bespoke branding and design studio for female founders ready to have a next-level brand + website that matches where their business is going quickly, so that they

can attract their ideal clients and book out their services faster. I’ve been a designer for well over a decade now and I absolutely love working alongside my fellow women small business owners, helping them build + grow their beautiful brands, because I’m walking the same journey with them!

05/28/2026

🔥 New episode drop! 🔥

Building a brand without protecting it is like leaving your front door unlocked.

In the latest episode of Talk Branding To Me, we walk through the essential legal foundations every business owner needs: registering your business entity, filing for trademarks and copyrights, creating contracts, understanding FTC advertising rules, staying compliant with digital regulations, and hiring professional legal assistance when needed.

If you’ve been ignoring the legal side of your brand because it feels overwhelming, this episode breaks it down into actionable steps.

**Please note that we are not attorneys, so we are not providing legal advice. Be sure to contact your own business attorney to determine the best steps to protect your organization.**

04/23/2026

Have you ever been curious about the best time to build a personal brand, alongside or separate from your business brand? Episode 6 of our new podcast, “Talk Branding to Me” just dropped this week and might help to give some insight into this discussion. Take a listen! 🎧

What happens when a beloved brand makes a major change without asking their audience first? In episode 5 of Talk Brandin...
04/16/2026

What happens when a beloved brand makes a major change without asking their audience first?

In episode 5 of Talk Branding To Me, Jaime and Jessie share two contrasting case studies: Cracker Barrel's $700M rebrand disaster that stripped away the nostalgic elements customers loved (branding “boo”), and the Savannah Bananas' $6M commitment to their "Fans First" brand value when a ticketing mistake went wrong (branding “do”).

We discuss why putting your audience first isn't just good practice—it's essential to brand survival.

Listen now on Spotify, Apple Podcasts, iHeart Radio [NEW], and Amazon Music [NEW].

Follow Talk Branding To Me to keep up with the podcast on Facebook.

04/08/2026

It’s already been one week since we launched our new podcast — and it’s Wednesday, which means that a new episode of Talk Branding To Me is now live!

We're sharing the essential lessons that we've learned throughout our careers in design and branding — and what we wish every client understood about working with designers.

If you’re a woman at any state of building a business or want to learn more about strategies for marketing it, give us a listen.

In Episode 4, we talk about:

✔️ Why designers are problem solvers, not just pixel pushers
✔️ How strategy should always drive design (not the other way around)
✔️ Why design is subjective — and why that’s actually okay
✔️ How good design communicates clearly and serves a purpose
✔️ Why trust between designer and client is crucial

Listen to episodes 1-4 right now on our podcast site (https://talkbrandingtome.riverside.com/) — this also provides links to Apple and Spotify, so that you can subscribe and never miss an episode.

✨ Client Feature Friday! ✨A few months ago, I had the absolute joy of working with Kelly 'Lawrence' Kanicki to design a ...
04/03/2026

✨ Client Feature Friday! ✨

A few months ago, I had the absolute joy of working with Kelly 'Lawrence' Kanicki to design a website + online shop for Kanicki Jewelry Co. — what once began as a simple hobby during COVID, stringing beads to find a little calm in an uncertain world. She is proof that you can turn a small passion project into a full-time pursuit.

Her business focuses on creating custom western jewelry crafted with Navajo pearls, turquoise, spiny oyster and natural stones — and all of her pieces are carefully handmade right in her hometown of Pierpont, Ohio.

For a long time, jewelry-making lived alongside her work as a SNAP-Ed Educator, a job she cared deeply about. But, when recent federal funding cuts cost her that position, she suddenly found herself standing at a crossroads. It was one of those moments where you either step back — or leap forward. Fortunately, she chose to leap!

Today, she pours her love for handcrafted jewelry into every piece, creating meaningful accessories rooted in resilience, creativity and heart. 💜

She first partnered with Western Identity to create the perfect livestock-style brand, which set the vibe and tone for bringing the rest of her visual presence to life. 😍 From there, it was so easy and fun to create additional and complementary brand extensions (a color palette, alternate script logo and patterns) to tell Kelly’s story through her website, business cards and gift cards — and further express her passion for what she does. (Fun fact… we called her aesthetic “rustic chic.” 🤠)

Head over to Kelly’s site now and do some shopping! 🛍️ Link in the comments below.

If you listened yesterday—THANK YOU! We appreciate all of the kind words and support.If not, no worries! The episodes ar...
04/02/2026

If you listened yesterday—THANK YOU! We appreciate all of the kind words and support.

If not, no worries! The episodes aren't going anywhere. Start with Episode 1 when you have 25 minutes and a cup of coffee. ☕

What we're covering:
✔️ Why branding requires both strategy and style (not one or the other)
✔️ Dolly Parton's multi-industry brand mastery
✔️ The importance of purpose, intention, and authenticity

Podcast: https://talkbrandingtome.riverside.com/

Drop a 🎙️ if you're adding us to your queue!

04/01/2026

Launching a podcast on April Fool's Day? We know how it looks. 😅 But, just like Artemis II, we are officially taking off today! 🚀

Talk Branding To Me is certainly no joke — it's real strategy, honest conversations and encouragement for women building intentional businesses, co-hosted with Embellished Brands.

🎙️ THREE episodes are live RIGHT NOW:

Episode 1: Meet Your Hosts + Dolly Parton's Branding Genius

Why strategy + style = longevity, plus what small businesses can learn from Dolly's multi-industry brand empire

—

Episode 2: Authenticity & Confidence in Branding

The paradox of trying too hard to be authentic, how to define your mission, and why "just be yourself" is the best strategy

—

Episode 3: Choosing Your Brand Name

It's more complex than you think—industry considerations, emotional connections, nostalgic branding, and why nothing is permanent

We promise this isn't a prank. Follow “Talk Branding to Me” now on Spotify and Apple Podcasts and dive right in!

Happy Listening! 😊

Launching a podcast on April Fool's Day? We know how it looks. 😅But Talk Branding To Me is no joke—it's real strategy, h...
04/01/2026

Launching a podcast on April Fool's Day? We know how it looks. 😅

But Talk Branding To Me is no joke—it's real strategy, honest conversations, and encouragement for women building intentional businesses and brands.

THREE episodes are live RIGHT NOW:
💜 Episode 1: Meet Your Hosts + Dolly Parton's Branding Genius
Why strategy + style = longevity, plus a small case study of Dolly's multi-industry brand empire.

💜 Episode 2: Authenticity & Confidence in Branding
The paradox of trying too hard to be authentic, how to define your mission, and why "just be yourself" is the best strategy.

💜 Episode 3: Choosing Your Brand Name
It's more complex than you think—industry considerations, emotional connections, nostalgic branding, and why nothing is permanent.

We promise this isn't a prank. Here's the link to listen: https://talkbrandingtome.riverside.com/

And yes, we really do talk about Dolly Parton's branding genius. There's a LOT small businesses can learn from her.

Like, follow, and share! Who's ready to talk branding with us? ✨

One. More. Day. 🎉The new podcast (Talk Branding To Me) that I’m co-hosting with Embellished Brands launches tomorrow mor...
03/31/2026

One. More. Day. 🎉

The new podcast (Talk Branding To Me) that I’m co-hosting with Embellished Brands launches tomorrow morning (April 1st at 5 am ET). 🤗

What you'll hear:

✅ Why Dolly Parton is a branding genius
✅ The authenticity paradox
✅ How to choose a brand name that resonates

If you want to support two women entrepreneurs chasing a big dream, here's how:

✅ Listen to an episode tomorrow
✅ Leave us a review
✅ Share with someone who needs to hear this

We'll drop the links first thing tomorrow morning. Set your reminder! ⏰

Meet the official cover art for Talk Branding To Me! 🎙️✨In 2 days, we’re going live with three full episodes about brand...
03/30/2026

Meet the official cover art for Talk Branding To Me! 🎙️✨

In 2 days, we’re going live with three full episodes about branding, strategy, and building businesses with intention.

If you’re new here: Hi! 👋 We’re Jaime of Embellished Brands and Jessie (me!) of Untethered Design — brand strategists, designers, and friends who believe branding is more than just a logo.

🗓️ Launch Day: April 1st
🎧 Three Episodes: Ready to binge
💡 What we’re covering:

• Why strategy + style = brand longevity
• The authenticity paradox and building confidence
• How to choose a brand name that resonates

How are you supporting small business owners this week? We’d love it if you’d add “listen to Talk Branding To Me” to that list! 💛

Address

Sallisaw, OK

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17407039188

Website

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