Userflow

08/20/2026

What do you do when everything needs fixing and you can only start somewhere?

That's the moment Adrianne Stone, Principal PM at Big Cartel, found herself in early in her role. Onboarding, activation, upgrade flows, and conversion all needed attention, all at once.

She didn't redesign everything. She didn't debate priorities with stakeholders. She went straight to user behavior.

Where were people dropping off most?

She found it fast. The first step in their onboarding checklist was sending sellers to a long, confusing settings page with no clear way back. People were getting lost before they'd even gotten started.

The fix was one redirect. And it moved the needle.

From there she kept going—one experiment at a time—until conversion was back to where it needed to be.

No big redesign. No long debate. Just finding the one thing worth fixing first, then the next.

We made a short video with Ramli John (Founder of Delight Path) on exactly how she did it. Check it out: https://hubs.ly/Q04trdF00

08/19/2026

Userflow's MCP just learned to build, not just answer.

MCP Write Tools let Claude create flows, segments, charts, and dashboards directly in Userflow—always as a draft, always reviewed before anything publishes.

Live now for connected accounts: https://hubs.ly/Q04twmW_0

08/13/2026

In case you missed it 👀

Action Flows are live in Userflow.

What's better than showing users exactly how to do something? Doing it for them.

→ Build it once. Point at the elements in your product, the same way you'd build any flow. No engineering.
→ Branching and mid-flow inputs. The Agent pauses to ask for what only the user knows, then resumes where it stopped.
→ The user approves every run. The Agent offers the task as a card, and nothing happens until they click.
→ Visible the whole way. It runs on the page they're already on, with an ex*****on indicator and a Cancel button.
→ Step-level analytics. Executions, success and failure, down to the step.

See a task get done, not just explained: https://hubs.ly/Q04sX9R70

08/12/2026

There's a principle in learning called tell-show-do. Tell someone how to do something. Show them. Then they do it themselves. Most onboarding stops at tell.

A user gets stuck on a multi-step task. They open your help docs. Read all seven steps. Lose their place on step four.

And give up.

The problem isn't your docs. It's that reading how to do something and actually doing it are two completely different things.

That gap is where users fall off. And it's where most teams keep trying to fix the wrong thing—better docs, longer tooltips, more steps.

Action Flows closes it once and for all. You record a multi-step task once. The Adoption Agent runs it end to end on the user's behalf. No instructions to follow. No ticket to submit.

Tell. Show. Done.

We made a short video with Ramli John (Founder of Delight Path) on exactly this problem: https://hubs.ly/Q04sL55M0

08/11/2026

7 numbers. 1 question each.

Churn rate: who left?
Customer retention rate: who stayed?
Net revenue retention & gross revenue retention: did revenue grow, and would it have grown without the expansion doing the covering?
Customer lifetime value: what's a customer worth?
Leading indicators (NPS, CSAT, CES, engagement): will I see this coming before renewal?
Product usage metrics (repeat purchase rate, adoption rate): are they actually using what they bought?
Cohort analysis: is retention actually improving, or just holding flat?

Most teams watch one or two of these and call it retention.

The teams that actually stop churn watch all seven, and catch the drop-off before it becomes a lost account.

Full breakdown—formulas, 2026 benchmarks, and the adoption lever to pull for each—on the blog now:

NRR can hide a leaking GRR. Get the 10 retention metrics, 2026 benchmarks, and formulas SaaS teams need to catch churn before renewal.

08/05/2026

🚨LAST CALL 🚨

ProductLed built the best practices that turn free users into paying champions. Userflow is the adoption engine teams use to run those practices inside their product.

Put them together and you get the whole motion: the strategy behind product-led growth, and the system that executes it.

Start a free 14-day Userflow trial through 8/14 and get Wes Bush's newest edition of Product-Led Growth for free. No credit card.

Check it out: https://hubs.ly/Q04r_4pH0

08/03/2026

Tell them. Show them. Now, do it for them.

Action Flows are live in Userflow. Adoption Agent can now complete a multi-step task for your users instead of explaining how to do it.

Build the task once, the same way you'd build any Flow, no engineering required. When a user asks, the Agent offers to run it, they approve with a click, and it happens right on the page they're already on.

Included with Adoption Agent: https://hubs.ly/Q04rFQnK0

07/30/2026

When adoption stalls, most product teams reach for more data. More reports, more meetings, more dashboards.

Nesrine Changuel, former PM for Delight at Google Meet, did the opposite. When the pandemic pushed millions into remote work overnight, she spent her first 2-3 months not building anything.

She just talked to users, and listened for how they felt, not just where they clicked.

That's the first episode of a new series we're doing with Ramli John (Delight Path): Toughest Moments in Product Adoption.

Watch it here: https://hubs.ly/Q04rm-sH0

07/29/2026

For a few years, "AI for onboarding" meant AI that helps you build onboarding faster.

Now it means AI that runs the onboarding for you, the moment a user needs it.

Seven things it changes:
→ Answers end in completed tasks, not paragraphs
→ Behavioral routing replaces hand-built segments
→ Friction surfaces in the session, not the funnel review
→ Guidance ships at the speed of the product
→ The adoption job shifts from discovery to trust
→ Usage patterns decide which users get a human
→ Product data moves out of the dashboard queue

The pattern underneath all seven: faster teams show up in your sprint. Faster products show up in activation. Full post:

AI is changing PLG by acting inside the product, not just generating content. Seven shifts, backed by data from 107 product leaders.

07/28/2026

Userflow and ProductLed are teaming up.

ProductLed built the best practices that turn free users into paying champions. Userflow is the adoption platform teams use to run those practices inside the product.

Put them together and you get the whole motion: the strategy behind product-led growth, and the system that executes it.

Start a free 14-day Userflow trial through 8/14 and get Wes Bush's Product-Led Growth free. No credit card.

Get your book: https://hubs.ly/Q04r35mp0