03/09/2026
One thing we’ve learned from working in design: creativity almost never moves in a straight line.
You start a project, experiment, learn something new… and then the next idea brings you back to a familiar starting point with a fresh perspective.
Austin Kleon describes it perfectly in Keep Going:
“The creative life is not linear. It’s not a straight line from point A to point B. It’s more like a loop, or a spiral.”
That’s true for design, business, and life in general.
So if things feel messy or slow right now, don’t assume you’re stuck. You might just be on the next loop of the spiral.
Keep going.