09/02/2026
This is one of those projects where I get way too excited watching a brand start to come together.
We started with an existing brand that already had history and recognition. The goal wasn’t to throw that away and start over. It was to modernize it, upscale it, and build an identity that could actually grow with the company.
So we went much deeper than designing a new logo. We built a full brand identity and company style guide that dictates how the brand should look and feel moving forward, from colors and typography to logo usage, imagery, print, signage and everything in between.
And now we get to do my favorite part... watch it leave the computer screen and become real.
Business cards are done. Exterior ACM signage and perforated window vinyl are underway. T-shirts are coming. We even have custom printed license plates in the works. 😅
Then I received this review:
“Austin went above and beyond to create a brand image I truly identified with and had passion for. He was patient while I tried my own little tweaks just to arrive back at his original design.
The attention to detail is great, but his follow up prowess is where he shines. I truly feel like I have someone in my corner instead of just paying for a service.
Don’t wait, just get in touch.”
That last part means a lot to me.
I never want someone to feel like they hired us to make them a logo, send over some files and disappear. I want to be the creative person in their corner as the business grows.
Because a good brand identity shouldn't end with a logo.
It should give you a foundation for the next business card, the next sign, the next shirt, the next location, and all the little things you haven't even thought about yet.
And selfishly, getting to see all of those pieces come to life is probably one of the coolest parts of what I do. 😂
