08/27/2026
Google just changed how Local Services Ads charges you for missed calls.
Starting October 1, 2026, if someone calls your business through LSA and stays on the line more than 20 seconds, that call counts as a valid lead. Even if you miss it.
That means:
- A voicemail greeting that plays for 25 seconds? Charged.
- A call on hold while your team wraps up a job? Charged.
- A missed call during your lunch break? Charged.
Youโre not just losing the job. Youโre paying for the chance you didnโt get to answer.
If you run LSA, nowโs the time to check your call routing, staffing during business hours, and how fast your phone actually gets answered.