Contest Factory

Contest Factory Contest Factory is a digital marketing agency that creates mobile, social & web-based instant win ga www.contestfactory.com/

Contest Factory is a digital marketing agency that creates mobile, social & web-based instant win games, contests & sweepstakes for national brands and agencies.

https://contestfactory.com/measuring-success-kpis-analytics-for-promotions/
04/17/2026

https://contestfactory.com/measuring-success-kpis-analytics-for-promotions/

A contest that gets thousands of entries might look like a win. But if those leads never open an email, never click through, and never buy, what did you actually gain?  Many brands launch promotions without defining what success looks like. They chase vanity metrics like entry counts or social shar...

Learn about how brands succeed with influencer marketing; get the low-down on the ROAS of influencer marketing. See exam...
04/05/2023

Learn about how brands succeed with influencer marketing; get the low-down on the ROAS of influencer marketing. See examples of successful top brands using influencer marketing and learn where you can find micro-influencers and influencer broker networks.

Influencer marketing is one of the hottest topics in advertising this decade - celebrity endorsements have evolved and they have a new name!>

Learn how display advertising has evolved over time and how native advertising is breaking through the clutter, or bette...
01/31/2023

Learn how display advertising has evolved over time and how native advertising is breaking through the clutter, or better yet, hiding in it to deliver above and beyond-responses. Learn more now>>

Learn what native advertising is, how it works, and why it performs so well. Get the ultimate native advertising guide now.>>

The pandemic changed behavior in a life-changing way. Consumers re-evaluated priorities and this has a market changing ...
01/25/2023

The pandemic changed behavior in a life-changing way. Consumers re-evaluated priorities and this has a market changing impact. Learn what you need to know to keep up with the Jones' and grow your market share as others cannot keep up. >>

2023 Marketing Initiatives: Adapting to the Changing Values of Customers When you consider what marketing covers, you often don’t recognize how far the marketing reach is. It is everything that influences a customer – it reaches far beyond advertising. It’s the entire experience of brand, pric...

In-person conferences are in demand and coming back strong - with hundreds of learning and networking opportunities avai...
01/18/2023

In-person conferences are in demand and coming back strong - with hundreds of learning and networking opportunities available, we have hand-selected the top 5 conferences of 2023. Links to discounted tickets and agendas included. Read more>>

In-person conferences are in demand and coming back strong The live events landscape seemed like it might be forever changed, however the past year proved that untrue. People by nature are eager to be around each other, network, and make business happen. As a result, the in-person conferences are re...

Retaining a customer is 5X more affordable than acquiring a new customer. Each transaction thereafter, increases their p...
12/07/2022

Retaining a customer is 5X more affordable than acquiring a new customer. Each transaction thereafter, increases their propensity to buy again while spending very little on ads. Learn more>>

Customer retention is vital to any business model. All successful businesses rely on customer retention and acquisition. Learn more>>

Social media can be so overwhelming with the different platforms, algorithms, hashtag best practices, tagging, sharing, ...
11/10/2022

Social media can be so overwhelming with the different platforms, algorithms, hashtag best practices, tagging, sharing, reels, stories, oh my! Learn from the pros how to cut through the jargon and start getting engagement.>>

Social media plans are tricky and require multiple skills and people to support a solid and engaging plan. Learn how to do it best.>>

Marketing has taken innovation to new highs this year - with so much to learn, we've gathered the top trends you can't a...
10/25/2022

Marketing has taken innovation to new highs this year - with so much to learn, we've gathered the top trends you can't afford to miss. These are beyond trends and are here to stay. These money makers should make it into your holiday strategy. Learn more>>

Marketing is changing faster than you can get your running shoes on. Follow us to cut through the weeds and get exactly the trends you need.

Digital innovation in retail stores is creating a pretty profit for retailers. Consumer preference for self-service is i...
10/17/2022

Digital innovation in retail stores is creating a pretty profit for retailers. Consumer preference for self-service is increasing sales, reducing wait times, and making customers happier. Learn how to integrate these solutions into your stores>>

Retail self-service solutions are proving valuable by increasing average sale, customer satisfaction, and reducing wait times.

Learn how to identify existing customer experiences so you may identify gaps in the journey that may leverage better exp...
09/28/2022

Learn how to identify existing customer experiences so you may identify gaps in the journey that may leverage better experiences. Learn how to improve your brand's customer journey + Persona template DL + Customer Journey Map template download >>

Defining your customer journey with a journey mapping exercise will expose insane amounts of opportunity. Learn how now.>>

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