InnovA Technologies, LLC

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InnovA Technologies, LLC Premium Auction & Retail Technology Solutions

We're proud to announce the launch of the new InnovaLLC.com.This isn't just a new website — it's a reflection of where w...
26/05/2026

We're proud to announce the launch of the new InnovaLLC.com.

This isn't just a new website — it's a reflection of where we're headed. We've rebuilt our digital home from the ground up to better represent our work, our team, and the value we bring to every client and partner we serve.

Cleaner. Sharper. Built for what's next.

Explore what's new 👉 innovallc.com

We'd love to hear what you think.

21/05/2026

Your customers don't want an AI chatbot when they're stuck at 2 AM before a big auction. They want Tracy Lane.

Our Customer Success Manager (and 2025 Employee of the Year) shared something that hit home: "Is customer service really where you want to cut corners?"

Here's what sets companies apart in 2026:
• Someone answers who actually knows your name
• They understand your business, not just your ticket number
• They own the problem until it's solved, even if it's not technically "their job"
• They're invested in your success, not just closing cases

We learned this the hard way in the auction business. That's why our customer success team doesn't just answer questions, they anticipate needs, translate problems to our product team, and show up at your auctions to understand what your day really looks like.

Human connection - that's how you build loyalty that lasts. Are you ready to connect?

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://youtu.be/S0USQODsmdc
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

19/05/2026

The bar for customer service is frustratingly low these days—but that's exactly why human connection matters more than ever.

Our Customer Success Manager Tracy Lane put it perfectly: "If you can help somebody, help them. Even if it's not in your job description."

That philosophy is what sets real partnerships apart from transactional relationships.

When your customers call, they shouldn't get shuffled between departments or talk to a different person every time. They deserve a familiar voice, someone invested in their success, not just checking boxes.

AI chatbots are getting better, but they can't anticipate needs. They can't understand context. And they definitely can't build the trust that comes from hearing someone say, "Your problem is my problem. Let's figure this out together."

Ready to find out more about InnovA and how we can assist you? Let's chat.

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://youtu.be/S0USQODsmdc
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

15/05/2026

Last year, Tracy Lane faced cancer treatment. Her team never once said "that's not my job."

They stepped in, covered gaps, and carried her through chemotherapy without pressure or demands. Just support.

That same culture shows up in how InnovA serves auction business owners. When you call, you get Tracy or Laura, people who know your name and your business. People who won't shuffle you to three departments or hide behind "that's not our software."

Culture isn't something you can quantify on a spreadsheet. But it's everything. It shapes how your team treats each other, and that spills directly into how they treat your customers.

The auction owners who partner with us feel it. They apologize for calling too much. We laugh and say keep calling, because solving your problems is exactly why we're here.

Joy shared is multiplied. Burdens shared are divided. That's what real customer success looks like.

Are you ready to join in the success? Let's talk.

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://youtu.be/S0USQODsmdc
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

07/05/2026

AI chatbots are getting better, but here's what they'll never replace: genuine investment in your success.

When you call InnovA with a question, you're not just getting an answer so we can move on to the next ticket. You're getting Tracy Lane a person who understands that your question might be the tip of the iceberg.

Sometimes you ask about feature A because that's what you know. But someone who's really listening, who understands your business and where you're trying to go, might realize you actually need features B, C, and D to solve the real problem.

That's the difference between customer support and customer success. One answers your question while the other becomes invested in your solution.

Your problem becomes our problem. And we're not handing that off to a chatbot anytime soon.

Ready to experience real customer success? Let's talk.

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://youtu.be/S0USQODsmdc
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

05/05/2026

When your customer calls with a problem, are they getting an AI chatbot or a real partner?

Our Customer Success team doesn't just answer questions. We're invested in your success, and that means understanding what you actually need, not just what you think you need.

Tracy Lane, our 2025 Employee of the Year, puts it this way: "Sometimes you ask a question because of what you know. But there might be more to it. If someone really understands your problem and where you're trying to get, your solution could be very different."

That's the difference between support and success. We don't say "that's not my job." We don't shuffle you between departments. We own your problem until it's solved, whether that's a software question or helping you navigate a partner integration.

Ready to experience customer success that actually means something? Let's talk.

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://youtu.be/S0USQODsmdc
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

In Episode 10 of The InnovA Podcast, Tracy Lane—our Customer Success Manager and 2025 Employee of the Year—shares what g...
04/05/2026

In Episode 10 of The InnovA Podcast, Tracy Lane—our Customer Success Manager and 2025 Employee of the Year—shares what genuine support feels like in the auction industry.

“𝘐𝘧 𝘪𝘵’𝘴 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳, 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘴 𝘰𝘶𝘳 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. 𝘐’𝘷𝘦 𝘯𝘦𝘷𝘦𝘳 𝘭𝘪𝘬𝘦𝘥 𝘵𝘩𝘢𝘵 𝘴𝘢𝘺𝘪𝘯𝘨, ‘𝘵𝘩𝘢𝘵’𝘴 𝘯𝘰𝘵 𝘮𝘺 𝘫𝘰𝘣.’ If you can help somebody, help them.” — Tracy Lane

Our approach goes deeper than troubleshooting software. Tracy describes tackling everything from new user questions to resolving issues with partner platforms, all to make sure you never feel like just another ticket number. She credits InnovA’s team culture: “𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘢𝘭𝘭 𝘢𝘳𝘰𝘶𝘯𝘥 𝘺𝘰𝘶, 𝘺𝘰𝘶 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘥𝘰 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘧𝘰𝘳 𝘰𝘵𝘩𝘦𝘳𝘴.”

With a team that always has your back, auction professionals experience a level of commitment that’s rare in tech. This is support built on trust, not scripts.

Hear Tracy’s stories and see how a culture of true teamwork sets a new standard for customer success.

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://youtu.be/S0USQODsmdc
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

As National Auctioneers Week wraps up, we want to say what we should probably say more often:Thank you.To the auctioneer...
01/05/2026

As National Auctioneers Week wraps up, we want to say what we should probably say more often:

Thank you.

To the auctioneers who show up at 5 a.m. for setup, stay until the last lot closes, and drive home already thinking about next week's sale — thank you. To the ringmen, the clerks, the cashiers, the social media managers, the spouses and the kids who keep things running behind the scenes — thank you.

And to the buyers and sellers who still believe a handshake and a called bid is a good way to do business — thank you. You're right.

That's what National Auctioneers Week is really about. The people. We're grateful to build software for a community that works this hard and cares this much.

Happy National Auctioneers Week!

01/05/2026

“We’re not here to plant fear. It’s reality. The goal: Start figuring it out and build your primary channel directed towards your business. Keep your marketplace as your secondary channel.” – Jodi Amaya

Auction leaders, this is how you protect what you’ve built:

✅️ Review your buyer sources and assess dependence on outside platforms.
✅️ Make a plan to own your business data and key relationships.
✅️ Build out an independent sales channel directed towards your own business.
✅️ Use the marketplace as your backup—not the backbone.

The choice to build independence today is what safeguards growth tomorrow. If you want practical steps, InnovA is ready to help you set the course.

➡️ Contact us: https://innovallc.com/contact-us
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-innova-podcast/id1852467500
➡️ YouTube: https://www.youtube.com/watch?v=pyWZFkKW8IA
➡️ Spotify: https://open.spotify.com/show/07RMexNaHD6pVh7oZcHkIc?si=bad31682f3714ca9

Address

6500 W. Freeway

76116

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+18338600096

Website

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