06/08/2026
4 years ago, slid into my DMs to chat about doing a collab post. We vibed immediately. (She’s a die hard Canva fan so obviously we were going to be friends.)
Fast forward to 2024 and she asks “hey you have anything booked for June 1st? Dying to have you at this event I’m running.”
That was the first AthleteCon.
Last year, at AthleteCon 2.0, I stood in front of the room and told the athletes to pause and take in that moment. Because we were all witnessing history being made with what Sam was building in the NIL space.
This year at AthleteCon 3.0 the event had 500 people.
My session was on using Canva to build your brand system from the ground up. Brand kits, media kits, public view links, analytics, and I shared my own story about how I’ve used Canva to power my content and storytelling.
Sam makes sure no athlete wastes the opportunity in front of them. The athletes aren’t just attendees to her. She LOVES them, and they love her.
So proud of you, Sam! And I can’t wait for .con 4.0 🥰