TargetSmart

04/02/2026

Want to know why targeting voters and actually reaching them are still two different things?

We’ve gotten really good at identifying who we should be talking to. Connecting that to real, consistent voter contact across channels is still a work in progress.

Our CEO Liz Walters gets into that gap, and what it takes to close it, on The Great Battlefield podcast. Check it out (link in comments).

03/27/2026

🚨🚨🚨 HOT OFF THE PRESS! 🚨🚨🚨

We'd like to congratulate Sara Stephenson, Michael Muller, and the TargetSmart Research Solutions Team for their incredible work and well deserved recognition at The Pollies this week!

Great polling, top tier modeling, and expert media buying doesn’t just measure public opinion, it shapes campaigns, sharpens strategy, and drives real outcomes- just ask New Jersey 😉 .

The caliber of work they deliver for our clients is second to none, and we're so happy they've been recognized for their abilities!
Your TargetSmart family is so proud of you!

07/03/2025

We are all beyond excited to to welcome our new CEO!

05/07/2025

We are beyond excited to announce that Liz Walters will join us as our next CEO.

Liz is a proven leader and champion for progress who helped deliver major wins for the Ohio Democratic Party--she brings deep experience in politics, organizing, and innovation that will drive TargetSmart forward.

02/21/2025

🔹As we continue receiving 2024 election voting data, our analysts are looking for the stories that haven't been told.

🔹Check out our latest analysis looking at Arizona and North Carolina, and the interesting gender breakdown among young voters.

As the dust continues to settle from the election and the turnout data comes in the door, we’re beginning to see the trends that delivered President-elect Trump a second term. And despite what Republicans might want you to believe, this election was actually what we told you it was going to be: a

11/08/2024

While we're dismayed by the election results, we're committed to understanding, learning, and moving forward.

Now is the time to rebuild, strengthen our strategies, and keep pushing toward the progress we believe in.

Together, we'll come back stronger. 💙

10/31/2024

Pre-Election Spotlight: Voter Registration Trends 🌊

In the final days of this campaign, our TargetEarly data reveals crucial shifts in voter registrations. Senior Advisor Tom Bonier takes a deep dive into how “The Harris Effect” has impacted registration patterns, especially among women and key communities.

Highlights include:
📊 16% higher modeled Democratic registrants
👥 Rising registrations among Black, Hispanic, and AAPI voters
💃 A growing gender gap in several battleground states

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis

10/28/2024

Another great conversation about early voting just days ahead of the Presidential Election on MSNBC with Chris Jansing, Adam Jentleson and our own Tom Bonier.

Tom Bonier on Chris Jansing Reports - Oct. 28, 2024

10/23/2024

🗳️ Early Vote Analysis: Why Patience is Key

It’s tempting to jump to conclusions with early vote data, but careful analysis is crucial to understanding voter behavior. Our latest blog explains why taking the time to analyze early vote numbers thoughtfully is essential for avoiding false narratives.

Learn more about how to approach early vote analysis with caution! 📊

I’m a big believer in the value of early vote analysis. With tens of millions of votes being cast before Election Day, we have a very rich dataset from which to draw conclusions. Yet, early vote analysis is complicated. When we are seeking to gauge relative intensity of partisans, it’s not enoug...

10/22/2024

ICYMI: Senior Advisor Tom Bonier appeared tonight on The ReidOut with Joy Reid on MSNBC to talk about what the surge of early voting may mean this election season.

Tom Bonier on The ReidOut - October 21, 2024