19/05/2026
BLAIRE ~ clinically proven skincare & makeup made to feel like yourself in. ☾
With Blaire, we wanted to create a brand that feels clean, modern, and confident, softened with radiant details that bring warmth and personality into the brand.
The gradients became a key part of the visual language, introducing different moods and emotions throughout the brand. Because no one is just one thing. ✨
The logo is simple. No unnecessary elements, just clarity and intention, reflecting the brand’s philosophy of enhancing rather than covering. A subtle detail carries throughout the identity, where the final “E” extends beyond the logo itself, wrapping around bottles and flowing through select collaterals to create movement and continuity.
The packaging was designed to feel premium yet approachable at the same time, polished without feeling clinical, minimal without losing its identity.
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