26/08/2026
Prevention only earns its place if there are enough of the right customers to justify it. This number is a specific, identifiable slice of your book, not all of it.
The clearest signal is housing age.
In the EU, 75 percent of homes were built before 1990, with renovation rates near 1 percent a year. Older homes have hidden pipework and walls that make leaks harder to spot early, which is exactly the risk prevention addresses.
Escape of water alone accounts for 25 to 50 percent of all home insurance claims across Europe.
Within that pool, three groups fit best: high-asset-exposure families, digitally engaged owners of older homes, and premium-segment customers with the willingness to pay for service.
All three are identifiable from data you already hold: property age, home value, household composition.
Do you have enough customers for a risk prevention solution? Get in touch to discuss the next steps.