05/06/2024
The unexpectedly powerful and continued influence of TV in Australia.
Today, Foody Bag launched in Sydney and last night Channel Nine News aired a story about the food-waste-reducing app.
Within minutes, the app thousands of people downloaded the app, about 7 thousand+ times across both the App Store and Google Play platforms.
This screenshot below was taken some 14 hours after airing and shows Foody Bag sitting at number 2 position ahead of food apps, KFC, MyMaccas and Hungry Jacks.
We have no doubt it would have been sitting at position 1 in the hours following the news story unless BWS had a breaking story of its own.