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Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

Everlytic, 1 Scott Street, Rutherford Estate, Alexandra (2026)

31/08/2026

𝙈𝙖𝙣𝙮 𝙚𝙢𝙖𝙞𝙡 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙖𝙧𝙚𝙣’𝙩 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙙 𝙖𝙨 𝙤𝙣𝙘𝙚-𝙤𝙛𝙛 𝙨𝙚𝙣𝙙𝙨.

They form part of a broader customer journey – from welcome and onboarding flows to renewal reminders, reactivation campaigns, service notifications, and automated follow-ups.

𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝘀𝘁𝗼𝗽 𝗮𝘁 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗼𝗳 𝗮𝗻 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗺𝗮𝗶𝗹. 𝗜𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴.

Where are customers entering the journey?
Where are they dropping off?
Which messages drive the next action?
Which branches perform best?
How does timing affect response?
Are different departments sending overlapping communications?

The goal of automation isn’t simply to send more. It’s to create more relevant, well-timed communication that moves customers forward.

26/08/2026

𝗕𝗲𝘁𝘁𝗲𝗿 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻𝘀 𝗳𝗲𝘄𝗲𝗿, 𝗺𝗼𝗿𝗲 𝘂𝘀𝗲𝗳𝘂𝗹 𝗴𝗿𝗼𝘂𝗽𝘀.

Build on clean, purpose-aware data. Use automation where it can keep segments current. Then measure whether relevance is rising without adding operational drag.

𝙍𝙚𝙖𝙙 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙗𝙡𝙤𝙜 𝙥𝙤𝙨𝙩 >> https://tinyurl.com/ym24ymdm

24/08/2026

𝗢𝗻𝗲 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘁𝗿𝗶𝗰 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆.

A high open rate may show attention, but not intent.
A high click-through rate may show interest, but not conversion.
A high bounce rate may reveal database health issues.
A spike in unsubscribes or complaints may point to frequency, targeting, consent, or relevance problems.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗶𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

When businesses connect delivery, engagement, conversion, complaints, opt-outs, and post-click behaviour, they get a clearer picture of campaign performance and customer trust.

What metrics do you value in your business? Share with us in the comments.

19/08/2026

“Social media rents you an audience, but email gives you a relationship. 𝙀𝙢𝙖𝙞𝙡 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥 𝙖𝙣𝙘𝙝𝙤𝙧, a channel where people have already trusted your brand enough to want to hear from you regularly," said Wilene van Greunen, one of our expert judges for this year's You Mailed It Email Marketing Awards.

𝗪𝗶𝗹𝗲𝗻𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝘁 𝗘𝘃𝗲𝗿𝗹𝘆𝘁𝗶𝗰. With 15+ years of experience helping South Africa's top brands grow, Wilene is passionate about customer success and long-term value creation. She's deeply committed to empowering clients and building strong relationships across the enterprise lifecycle. By leveraging email to spark meaningful conversations and connections, she ensures every interaction delivers measurable impact - driving satisfaction, loyalty, and sustained business growth.

17/08/2026

One of the biggest mistakes marketers make is 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗺𝗮𝗶𝗹 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗻𝗱, 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗲𝗺𝗮𝗶𝗹 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗿𝗲𝗰𝗲𝗶𝘃𝗲.

Before you write a subject line or design a template, ask yourself:

• Who is this for?
• What problem are they trying to solve?
• What action do I want them to take?

The clearer those answers are, the easier your email becomes to read and act on.

12/08/2026

"Know your audience. If you understand your audience, you can build everything from that point forward. It’s as important to understand 𝘄𝗵𝗼 𝘆𝗼𝘂’𝗿𝗲 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗼 𝗮𝘀 𝗶𝘁 𝗶𝘀 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝘁𝗮𝘁𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝘂𝘀𝗲 𝘁𝗵𝗮𝘁 𝗮𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗱𝗲𝗽𝗮𝗿𝘁𝘂𝗿𝗲,” said 𝙃𝙖𝙣𝙣𝙚𝙨 𝙀𝙨𝙩𝙚𝙧𝙝𝙪𝙞𝙯𝙚𝙣, one of our expert judges for the 2026 You Mailed It Email Marketing Awards.

Hannes is a seasoned marketing professional specialising in digital strategy and innovation. As 𝗰𝗼-𝗼𝘄𝗻𝗲𝗿 𝗮𝗻𝗱 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗶𝗱𝗲𝘄𝗮𝘆𝘀𝟭𝟬𝗨𝗽, he leads a team dedicated to delivering cutting-edge marketing solutions, helping brands grow through data-driven insights and creative ex*****on. With a Professional Diploma in Digital Marketing and a BSc in IT, Hannes combines technical expertise with strategic vision.

09/08/2026

Today, we celebrate the women who bring their ideas, expertise, energy, and creativity to Everlytic every day. 💜 Happy Women’s Day to the incredible women in our team – and to women everywhere. 🌸

05/08/2026

"Your email audience is one of the most valuable audiences your brand will ever have. Unlike social media, where you're constantly competing for attention, 𝗲𝘃𝗲𝗿𝘆 𝗽𝗲𝗿𝘀𝗼𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁 𝗵𝗮𝘀 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗹𝘆 𝗰𝗵𝗼𝘀𝗲𝗻 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂. 𝗧𝗵𝗲𝘆'𝘃𝗲 𝗼𝗽𝘁𝗲𝗱 𝗶𝗻. They've trusted you with a place in one of the most personal digital spaces they have: their inbox.

Every email is an opportunity to strengthen your brand… or slowly erode it. The brands that stood out (in this year's You Mailed It Awards) weren't simply promoting products or services; they gave subscribers something to anticipate. 𝙏𝙝𝙚𝙮 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙘𝙚 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙤𝙪𝙜𝙝𝙩𝙛𝙪𝙡 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙨𝙖𝙩𝙞𝙤𝙣, 𝙨𝙪𝙧𝙥𝙧𝙞𝙨𝙚𝙙 𝙖𝙣𝙙 𝙙𝙚𝙡𝙞𝙜𝙝𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙢𝙚𝙢𝙤𝙧𝙖𝙗𝙡𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨, 𝙖𝙣𝙙 𝙧𝙚𝙞𝙣𝙛𝙤𝙧𝙘𝙚𝙙 𝙩𝙝𝙚𝙞𝙧 𝙗𝙧𝙖𝙣𝙙 𝙖𝙩 𝙚𝙫𝙚𝙧𝙮 𝙩𝙤𝙪𝙘𝙝𝙥𝙤𝙞𝙣𝙩. Don't treat email as another distribution channel. Treat it as a relationship," was the words of 𝗔𝗺𝗮𝗻𝗱𝗮 𝗛𝗼𝗼𝘀𝗲𝗻, 𝗼𝗻𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁 𝗷𝘂𝗱𝗴𝗲𝘀 in this year's You Mailed It Email Marketing Awards.

As Digital Marketing Director at WPP Media, Amanda is leading performance, influencer and e-commerce marketing across 54 African markets for the Coca-Cola Company. She specialises in scaling cross-functional teams and translating consumer insight into ROI-driven strategies across complex, multi-market environments, and has a proven track record across B2C and B2B, delivering integrated marketing systems that connect media, content, data, and commerce to real business impact.

03/08/2026

When communication is timely and clear, 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 – from first enquiry through application, registration, and the support that carries them to graduation.

𝗧𝗵𝗲 𝗜𝗠𝗠 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝗦𝗰𝗵𝗼𝗼𝗹 keeps prospective and current students engaged across email, SMS, and WhatsApp. 𝙃𝙚𝙧𝙚'𝙨 𝙝𝙤𝙬 𝙀𝙫𝙚𝙧𝙡𝙮𝙩𝙞𝙘 𝙝𝙚𝙡𝙥𝙚𝙙 𝙩𝙝𝙚𝙢 𝙙𝙤 𝙞𝙩.

Watch the full IMM story >> https://youtu.be/usiQ3HGi7QA?si=WZ0eNMLBYftZV4Wh

03/08/2026

When communication is timely and clear, 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 – from first enquiry through application, registration, and the support that carries them to graduation.

𝗧𝗵𝗲 𝗜𝗠𝗠 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝗦𝗰𝗵𝗼𝗼𝗹 keeps prospective and current students engaged across email, SMS, and WhatsApp. 𝙃𝙚𝙧𝙚'𝙨 𝙝𝙤𝙬 𝙀𝙫𝙚𝙧𝙡𝙮𝙩𝙞𝙘 𝙝𝙚𝙡𝙥𝙚𝙙 𝙩𝙝𝙚𝙢 𝙙𝙤 𝙞𝙩.

Watch the full IMM story >> https://youtu.be/usiQ3HGi7QA?si=WZ0eNMLBYftZV4Wh

Everlytic

31/08/2026

26/08/2026

24/08/2026

19/08/2026

17/08/2026

12/08/2026

09/08/2026

05/08/2026

03/08/2026

03/08/2026

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00