Illumé Design

Illumé Design Founded with purpose, Illumé exists to help brands shine with clarity and confidence.

Through thoughtful design and strategy, I intentionally bring vision to life.

Logo Challenge - VÉRA Studio ✂️For this challenge, I created VÉRA Studio, a modern hair salon built around understated l...
11/08/2026

Logo Challenge - VÉRA Studio ✂️

For this challenge, I created VÉRA Studio, a modern hair salon built around understated luxury, femininity, and timeless beauty.

The name VÉRA is inspired by the Latin verus, meaning “true” or “genuine,” reflecting the idea of embracing your authentic beauty.

The identity combines elegant typography with a muted, earthy palette to create a brand that feels refined, feminine, and effortlessly confident.

🍔 Creative Challenge | Brand IdentityMeet Juicy Bites.A fictional burger joint built around one simple idea: big flavour...
29/07/2026

🍔 Creative Challenge | Brand Identity

Meet Juicy Bites.

A fictional burger joint built around one simple idea: big flavour, good vibes, and burgers worth coming back for.

The branding leans into bold typography, playful shapes, and a custom burger icon to create a visual identity that's approachable, memorable, and full of personality. The bright colour palette gives the brand a modern, energetic feel while helping it stand out in a crowded fast-food market.

Every logo tells a story even when the business only exists in your imagination. Creative challenges like these are a great way to explore new styles, strengthen design thinking, and keep creating.

Project Spotlight | SelahOne of my branding projects I've had the opportunity to create.Selah is a nail studio inspired ...
27/07/2026

Project Spotlight | Selah

One of my branding projects I've had the opportunity to create.

Selah is a nail studio inspired by the biblical word meaning to pause, reflect, and rest. The goal was to move beyond the idea of beauty treatments and create a brand that feels like a peaceful escape from everyday life.

The logo features a subtle underline beneath the A - a small, personal detail representing the owner's name. Paired with deep greens, clean typography, and a calm visual direction, the identity reflects a space where clients can slow down, breathe, and leave feeling refreshed.

Every brand has a story. I love designing identities that communicate that story with intention.

What do you think of this concept?

Creative Challenge #5 | Merchandise DesignThis challenge was to create a merchandise collection with a meaningful conce...
22/07/2026

Creative Challenge #5 | Merchandise Design

This challenge was to create a merchandise collection with a meaningful concept behind it.

Instead of designing around a trend, I chose to explore one of the most powerful themes in Scripture: love—not as the world defines it, but as God demonstrates it. Every detail was designed to remind us that our identity isn't earned; it's found in being deeply loved by Him.

Design can communicate truth, and I love exploring how branding can carry stories that matter.

Creative Challenge #4: Monochromatic Poster ✨Today's challenge was to create a poster using only one colour.Limiting th...
21/07/2026

Creative Challenge #4: Monochromatic Poster ✨

Today's challenge was to create a poster using only one colour.

Limiting the colour palette pushed me to focus on composition, typography, contrast, and the emotion behind the design rather than relying on multiple colours to create impact.

Sometimes, the strongest ideas don't need more; they just need clarity.

Creative Challenge #3: Editorial Collage ✨ For today's challenge, I explored collage as a form of visual storytelling.R...
09/07/2026

Creative Challenge #3: Editorial Collage ✨

For today's challenge, I explored collage as a form of visual storytelling.

Rather than creating something purely aesthetic, I wanted to build a composition that feels layered with memories, emotion, and meaning. Every texture, photograph, and typographic element was chosen to contribute to a larger story, one that invites the viewer to slow down and interpret it in their own way.

This challenge reminded me that great design isn't always about saying more; sometimes it's about leaving just enough unsaid.

✨ Creative Challenge #2: Magazine Cover DesignFor this challenge, I created a magazine cover called *Found*.Inspired by...
06/07/2026

✨ Creative Challenge #2: Magazine Cover Design

For this challenge, I created a magazine cover called *Found*.

Inspired by the quiet atmosphere of a coffee shop, the concept explores the idea that some of life's most meaningful moments aren't found in busy schedules or constant movement, but in slowing down, being present, and appreciating the ordinary.

The cover story, *The Art of Slowing Down*, reflects a growing desire to live with intention in a world that often encourages the opposite.

Sometimes the things we're searching for are found in the moments we least expect.

Design ReflectionEvery place tells a story.For this travel poster challenge, I chose Chefchaouen, Morocco and explored t...
03/07/2026

Design Reflection

Every place tells a story.

For this travel poster challenge, I chose Chefchaouen, Morocco and explored the idea that getting lost isn't always a mistake; sometimes it's the experience.

The concept centered around curiosity, exploration, and slowing down enough to appreciate what's around you.

📍 Chefchaouen, Morocco
🎨 Creative Challenge Series

A typographic book design project inspired by Roald Dahl's - The Way Up to Heaven and The Landlady.Both stories explore ...
29/06/2026

A typographic book design project inspired by Roald Dahl's - The Way Up to Heaven and The Landlady.

Both stories explore the unsettling tension between politeness and danger, where what remains unsaid can be just as powerful as what is spoken.

Using typography as the primary storytelling device, the project investigates themes of restraint, psychological unease, and entrapment through shifting grids, visual hierarchy, and carefully placed clue words.

The result is a reading experience that invites the viewer to uncover the tension hidden beneath the surface.

View the full project on Behance: https://www.behance.net/gallery/236763295/Publication-Design

✨ Rebranding a handmade business with heart.kleiAmok creates unique, handcrafted polymer clay pieces, and the goal of th...
24/06/2026

✨ Rebranding a handmade business with heart.

kleiAmok creates unique, handcrafted polymer clay pieces, and the goal of this rebrand was to build an identity that feels as authentic as the products themselves.

The new visual identity embraces organic shapes, earthy tones, and playful imperfections inspired by the tactile nature of working with clay. Every element was designed to celebrate creativity, craftsmanship, and the beauty of handmade work.

This project explores how thoughtful branding can tell a story, create connection, and reflect the passion behind a small business.

View the full case study on Behance! https://www.behance.net/gallery/250092271/Shaping-Creativity🤎

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