Nutmeg Web Design

Nutmeg Web Design Creating beautiful websites that place your brand and content first with conversion always in mind.

A web designer specialising in WordPress/WooCommerce and working with boutique, creative and lifestyle brands. Strategic WordPress web design and communications to help your business reach dream customers and sell more online with confidence and flair.

Creatively exploring something new I’m going to launch soon-ish for artists, makers, creative entrepreneurs. So fun to p...
21/05/2025

Creatively exploring something new I’m going to launch soon-ish for artists, makers, creative entrepreneurs. So fun to play with colour ❤️

This Shopify project was all about simplification and cohesion. The Room Key was juggling two websites - a WordPress sit...
13/01/2025

This Shopify project was all about simplification and cohesion. The Room Key was juggling two websites - a WordPress site for their luxury property rentals and a Shopify one for their product range. Our goal? To bring everything together in one Shopify website. The result is a modern, clean design that helps them simplify their digital operations and beautifully showcases their dual offerings.

room.co.za

Interested in working with our studio?
We’re official Shopify Partners who have been creating Shopify stores since 2015 for small businesses around the world. We’re fully booked for January but have some spaces open for projects beginning in February. Visit nutmegstudio.co for more info.

A new Shopify website for Lee & McCabe’s dreamy bridal range. Loved this project and the result.leeandmccabe.com
10/01/2025

A new Shopify website for Lee & McCabe’s dreamy bridal range. Loved this project and the result.
leeandmccabe.com

If you’re selling higher value products, like jewellery, decor / furniture pieces or art, then you need to consider this...
13/11/2024

If you’re selling higher value products, like jewellery, decor / furniture pieces or art, then you need to consider this:
The time it takes your customer to decide to actually buy your product is a lot longer than, for instance, the time it takes them to decide to buy a lower priced product like clothing, everyday essentials like groceries, dog food and make-up/ beautify related products.
In fact, it can often take months and even years for them to decide to buy - it’s a big decision, not something most people buy regularly.

What does this mean for you if you’re selling high value products with a long buying window?

It means you have to focus on nurturing that relationship with a potential customer. And one of the best ways to do this is through email marketing. So on your website, one of your top priorities needs to be encouraging them to sign up to your mailing list. Because over time that’s where most of your sales are going to be coming from - your email subscribers.

(This post has just been inspired by a podcast I listened to this morning by The Hammersley Brothers ECommerce, Episode: Simple Things Scale, where they chatted about buying windows). The Hammersley Brothers are hands down my favourite eCommerce growth strategists and I devour their content.

Your website’s above the fold section is prime real estate. The content here usually includes your website header (logo ...
11/11/2024

Your website’s above the fold section is prime real estate. The content here usually includes your website header (logo + menu) and a captivating hero section (usually and image or video with some copy). Swipe through the slides to learn how small changes can have a big impact.

When  Jewellery’s founder, Holly, approached me for a Shopify makeover, I knew this project would be something special…I...
12/10/2024

When Jewellery’s founder, Holly, approached me for a Shopify makeover, I knew this project would be something special…

It’s a wonderful feeling to look at a website and see how design changes will completely elevate the look and feel… which is exactly how I felt when looking at the old Roho website.

The old website failed to reflect the exquisite beauty, quality and sentiment of the jewellery range. Using the exact same theme - Dawn - I set about giving the design a glow up❤️

Our goal for this project - create a more luxurious and refined online space that mirrored Roho’s essence and craftsmanship.

After the glow up - On the homepage, a heartfelt hero video autoplays to visually tell the story of Roho and what the brand is about as soon as someone lands on the website.

An elegant and timeless heading font, the refined colour palette, delicate thoughtful layouts and a selection of evocative imagery align to communicate the quality and beauty of the product range. The overall experience is luxurious and simple.

A truly rewarding project working again with the wonderful Holly.

View live and learn more - rohoheritage.com

All image credits to Roho Heritage Jewellery

Need a Shopify makeover? Book a call to chat things through - link in bio

Wondering what content should go on your online store’s homepage? Read my latest blog post ‘The Anatomy of the Perfect e...
08/07/2024

Wondering what content should go on your online store’s homepage? Read my latest blog post ‘The Anatomy of the Perfect eCommerce Homepage’ for ideas. Find the link in my bio

There’ something magical about website transformation projects. Breathing new life into a tired-looking website and tran...
10/06/2024

There’ something magical about website transformation projects. Breathing new life into a tired-looking website and transforming it into a modern, easy-to-use and elegant online space that the business owner is proud to share. It’s really no secret that I adore website redesign projects and they currently make up about 2/3 of the work I do.

I started working with Bushveld Terrace on Kruger a few months ago. They were looking for a complete overhaul of their online space. The old website just wasn’t working for the business. The design felt dated and hard-to-use.

One feature I despised was the autoplay video - it started playing with music as soon as someone opened the homepage. The major issue was that the video control was hard to find - the visitor needed to scroll down most of the homepage to mute the video. The visitor had to scroll right down the homepage to turn off the video. Auto play videos can be a beautiful way to communicate something, but please don’t auto play a video with the sound turned in! It’s intrusive and leads to high bounce rates.

This has been an in-depth and thoughtful project. It included creating a website style guide; content development + copywriting; web design and development.

I focused on optimising the design for mobile because that’s what most of the website audience will be using to view.

The end result is a fresh, elevated and user-friendly website that’s designed to grow online bookings and engagement.

Get in touch if you’re looking for a web designer who really cares about helping your brand create a strong and beautiful online presence. I’m now booking new projects for July and beyond.
nutmegstudio.co

Imagine going from zero online sales to owning your dream Shopify store in just one week...Say goodbye to long project t...
04/06/2024

Imagine going from zero online sales to owning your dream Shopify store in just one week...
Say goodbye to long project timelines and do-it-yourself overwhelm. Instead, welcome a stunning, user-friendly and conversion-focused online store created for your brand in one week.
This is my latest offer - if you like the sound of it and want to learn more please click the link in my bio. I have one spot open for July at a special discounted price - pricing and all the details at the link in my bio.

Studio update for October 2023:On the home front, the last few months have been hard. We’ve been living in a damp, leaki...
10/10/2023

Studio update for October 2023:
On the home front, the last few months have been hard. We’ve been living in a damp, leaking, moldy house. The roof leaked in every room; water came up through the floor and the house flooded in June and September. My daughter had a cough for weeks. Our landlord didn’t share any of these details before we moved in. It is the worst house I have ever rented or lived in.

We said farewell to that house last weekend and moved into the coziest, sweetest little home. The last week has been heavenly. Our new home is neat and uncluttered; everything has a place and I have made sure to give away many of the things we don’t need (still a work in progress). This new home brings me joy. I wake up happy and grateful. I love cooking wholesome meals in the lovely light kitchen space. The ocean breeze flows through the house all day. I feel renewed.

On the work front, I’ve had the opportunity to work with some wonderful people these last few months:
I collaborated with The Noordhoek Farm Village team, helping them redesign their WordPress website into a fresh, modern, simple and user-friendly space. Take a peek here – https://thefarmvillage.co.za/

I helped Richelle from Soul of Africa Travel transform her 10-year old website into a beautiful online space that she’s now proud and excited to share. View live here – https://soulofafricatravel.com.

I designed and developed a brand new website for Bush Hill Cheese – https://bushhillcheese.co.za. This project is close to my heart because I grew up in these beautiful hills and remember adventuring and picnicking where these cows now graze. This is one of the loveliest corners of the world; lush green meadows, indigenous forests, rolling hills, peace and quiet. It’s a special place; just like the Bush Hill Cheese range.

I helped Nilene plan and create a Shopify online store for her startup business – Boepie & Co. View this charming website here – https://boepie.co.za.

I partnered with Gitta, founder/brand designer at Drosty Street, and the SenseSana team, to develop their new website into a functional, mobile-friendly space. This was a deeply fulfilling project for a future-focused business. View the beautiful result here – https://sensesana.co.za/

What next

This year has been strange and interesting. While my home space has been challenging, I’ve witnessed profound personal growth. Much of this I attribute to my workout regime. Over 2 years ago I began exercising consistently and it has become a habit. The benefits have flowed into all parts of my life. I am more confident, happier, calmer, and disciplined. Big dreams are becoming achievable in small steps. I’m learning what it takes to live a fulfilled life that makes me happy.

As we move into the festive season, we have space for two new website projects for the rest of the year. Get in touch to chat about your website requirements.

Sincerely,

Meg

Founder / web designer at Nutmeg Studio

Address

Paarl

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 14:00

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