03/10/2023
Search to Search is the process of media buying when ads positions bought on Search engines are leading user to another search page with more suggested search results (and ads of course). How it works Sites like Info.com for example, buy up cheap clicks from Google on a broad variety of keywords. The landing page is basically just another search results page with Google Ads at the top...just like the original Google Search. Info gets paid when users click those ads. β¨
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