Logo Lexie

Designing strategic & impactful brand identities for passionate brands

lexielogo.com

30/05/2026

Design process for eclectic beauty salon branding

This case study shows how I turned in editorial beauty salon idea into a clear brand world through strategy, moodboards, logo design, color testing, editorial graphics, mockups, guidelines, and social templates. Real process, real feedback, real refinement until it felt sharp, cohesive, and ready to launch.

What stage of this branding project do you want to see more of?

editorial beauty branding, luxury beauty salon branding, female brand identity design, deep beauty atelier visual identity, minimalist monogram logo design, small business branding design studio, graphic design agency, brand designer, logo designer, freelance graphic designer, social media templates

29/05/2026

Logo vs font (part 3)
Custom logo design based on the typography

26/05/2026

Luxury eclectic beauty salon branding for

For this beauty salon, I designed the full beauty branding system, logo design, logo suite, brand identity, supporting graphics, pattern, business cards, and Instagram templates with an editorial, luxury feel. Nothing random, nothing disconnected, just a cohesive world that looks bold, polished, and ready to grow with the brand.

Want branding this complete for your business? Enquire through my website?

editorial beauty branding, luxury beauty salon branding, female brand identity design, deep beauty atelier visual identity, minimalist monogram logo design, small business branding design studio, graphic design agency, brand designer, logo designer, freelance graphic designer, social media templates, collage brand graphics, business card design, page design

24/05/2026

Beauty atelier branding with eclectic personality for

This beauty branding was built for the client who wants a beauty salon that feels editorial, confident, inclusive, and curated. The brand values are creativity, craftsmanship, and empowerment, made for style led women who want premium service without the cold, intimidating vibe. The logo design had to hold all that energy and still feel timeless.

Which brand word fits it best?

editorial beauty branding, luxury beauty salon branding, female brand identity design, deep beauty atelier visual identity, minimalist monogram logo design, small business branding design studio, graphic design agency, brand designer, logo designer, freelance graphic designer, social media templates, collage brand graphics

22/05/2026

Beauty salon branding for the modern muse

Meet — a luxury beauty salon in Pittsburgh built around self expression, craftsmanship, and a curated client experience. This beauty branding and logo design were shaped to feel editorial, bold, and expressive across makeup, hair, lashes, brows, skincare, waxing, nails, and retail. It’s beauty with taste, not rush.

Want this kind of brand presence for your beauty business? Enquire on my website!

editorial beauty branding, luxury beauty salon branding, female brand identity design, deep beauty atelier visual identity, minimalist monogram logo design, small business branding design studio, graphic design agency, brand designer, logo designer, freelance graphic designer, social media templates, collage brand graphics

20/05/2026

Moodboard vs brand identity for beauty atelier

A moodboard sets the mood. A brand identity makes it work. For this beauty salon, the beauty branding turned editorial inspiration into logo design, typography, color, pattern, and a bold, timeless system with edge. Building something confident and usable is the real job.

What’s the biggest difference you spotted?

editorial beauty branding, luxury beauty salon branding, female brand identity design, deep beauty atelier visual identity, minimalist monogram logo design, small business branding design studio, graphic design agency, brand designer, logo designer, freelance graphic designer, social media templates, brand board design

18/05/2026

Instagram pages I’ve designed (part 2)

Pretty posts are cute, but strategy led templates do the heavy lifting. We map your brand story, then build Instagram post templates, highlight covers, and story graphics that keep your message tight and your visuals consistent. Same typographic system, same colors, same vibe every time you show up. Less posting stress, more right fit clients.

Which page did you like the most?

graphic design agency, freelance designer, visual identity, brand designer, logo designer, instragram page design, branding social media, brand identity design, graphic designer, small business branding, logo design, branding design studio, cute baby branding, emotional mental health branding, bold pasta branding, chocolate branding

16/05/2026

Design process for lounge branding – AFTR

I started by reviewing the client questionnaire and building a strategy around a luxury speakeasy experience.

Then I explored mood boards to shape a classy, dark, adult, and edgy visual direction.

I refined the color palette using deep red, blue, dark brown, warm brown, and cream to reflect richness, nightlife, warmth, and contrast.

Next I chose a sharp serif font and designed a custom logo to feel elegant, premium, and memorable.

Then I designed the add-ons: ho**ah, bar, and food menus, patterns, a business card, and Instagram post and story templates.

Finally, I designed a brand guidelines document to organize the full identity system. If you need a brand designer for your business, enquire on my web in bio.

ho**ah lounge branding, dark moody elegant brand identity, restaurant branding, bar branding, luxury food branding, sharp elegant logo design, brand designer, logo designer, freelance graphic designer, visual identity, small business branding design studio, graphic design agency, brand strategy, brand board, branding project, case study

14/05/2026

Visual identity for ho**ah lounge (3/3)

A strong identity is never just a logo design, it is the full system around it. For AFTR, I extended the branding with hand-drawn graphics, a custom pattern, menus, Instagram story and post templates, business cards, stickers, and other add-ons that help the ho**ah lounge, bar, and restaurant feel consistent in its classy, innovative, luxury, dark visual language that works both online and in print, making the brand feel complete, cohesive, and ready to be experienced.

ho**ah lounge brand identity, restaurant branding, bar branding, luxury food branding, sharp elegant logo design, brand designer, logo designer, freelance graphic designer, visual identity, small business branding design studio, graphic design agency, menu design, social media page design, moody night life branding

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Dubai

Website

https://www.lexielogo.com/

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