09/06/2026
Most campaigns and or projects don’t fail because of bad ideas.
They fail because somewhere between strategy, content, design, approvals, production and launch, alignment breaks down.
The strongest client-agency relationships aren’t built on saying “yes” to everything.
They’re built on honest conversations, clear priorities, and understanding that every decision has a ripple effect.
For the brand owners and marketing managers here...
What’s one thing you wish agencies understood better about your side of the table?
And agencies...
What’s one thing clients often underestimate about the creative process?