26/02/2023
Many guests are willing to book directly with a hotel if they receive a special offer or incentive that they can't get through an online travel agency (OTA). Consider offering perks such as free breakfast, late check-out, or a complimentary upgrade for guests who book directly through your website. You can also offer a loyalty program or other rewards to encourage guests to book with you again in the future. Make sure to promote these incentives on your website and in your marketing materials to encourage direct bookings.