04/07/2025
✈️ From Tarmac, Lift-Off to Central One 🚀
Today marked an exciting milestone as we officially kicked off the Central One Orientation — a defining moment that introduced the Group’s new “Central One” structure and set the course for the future.
Under the patronage of MBME Group’s MD-GCEO, Mr. Abdelhadi Mohamed, and led by our Chief Business Officer, Mr. Taymour Shawky, the session was both powerful and purpose-driven — unveiling the mission, vision, strategic alignment, goals, and go-to-market approach of Central One.
It was an interactive and inspiring gathering attended by all Central One members, alongside our colleagues from the ETO structure, reflecting the spirit of unity and cross-functional synergy.
💡 During the session, awareness about the ETO (Enterprise Transformation Office) was also introduced by Mr. Abdelhadi Mohamed, highlighting it as a strategic division under his leadership — established to centralize, coordinate, and drive transformational initiatives across the organization.
The orientation wasn’t just a presentation — it was a launchpad for collaboration, cohesion, and strategic acceleration.
This session marks the beginning of a new era for our Group — one of excellence, integration, and shared vision.
