Crossfield design philosophy is based on analytical creative thinking. We call it the ‘logic and magic approach’ to delivering creativity that ultimately makes our clients more profitable. One before the other… We’ve developed a staged approach that we feel best describes the entire process. You tell us what stages you need. Some can be left out entirely, others are crucial. We listen
We try and a
sk as many questions as possible, we listen, we research, we slice and dice the data until we are comfortable with the information and confident that we understand the target audience, your competitors and their message/ proposition. We take a good look at your business plan (if appropriate) and we then isolate the inherent value of what you’re offering to the market. Agency inputs at this stage might be:
Brand audit. Research (qualitative and quantitative). Application of marketing technologies (online research and survey tools). We think
When we understand what makes your brand tick we prepare a creative brief that we use as a benchmark to obtain your approval for the way forward and simultaneously create a yard stick to measure how effective our design solutions are. We spend time crafting the final outcome to ensure that all the aspects of the commercial challenge have been considered. We design
We explore lateral design solutions that meet the needs and create a unique marquee that will represent the core propositions of your company personality. We ensure that the key drivers highlighted in our brief are reflected in our creative executions. Or in simpler terms, we hangout in creative book shops to familiarize ourselves with the latest design trends. We scratch. We dig. We unearth. We hit Google. Hard. We design safe and unsafe options. We put on our caps. Our ‘hey wow creative idea’ cap and our ‘client’ cap just to make sure it’s in line with your needs. That’s how we create the magic. We produce
Once we’re both happy with the designs and they’ve gone through a development stage we produce final artwork and then it’s into production. You let us know what you need and we’ll handle the fuss of it all whilst taking full responsibility for a seamless delivery. When it comes to production we have an old-fashioned outlook. Designers were always meant to work hand-in-hand with printers. It’s an age old partnership and we know how to get the best results from them. Unless you’re familiar with pagination, plates, registration, screens, trims and repro it’s probably a good idea to leave production to us. We apply
To articulate how the brand will live, we apply the identity to a business card, letterhead and compliment slip. These are your primary branding applications. Secondary branding applications might be your company website, advertising, signage, packaging etc…
We call this the fire breathing stage, This is where the design comes to life. We ensure control
To support the marquee (or whatever the requirement) we will create a proprietary set of guidelines that will ensure that the new identity is replicated appropriately and consistently across your company. These guidelines typically include; color palettes, typefaces, tone of voice (or brand personality) and visual language. On design agreement, we’re able to create a versatile PDF that will document how this brand will live in the public. SERVICES
BRANDING
Brand origination & development
Creating compelling brands from concept through to naming by building a strong story and brand personality. Brand strategy & positioning
Evaluating brands and conducting competitor analysis to define brand architecture and positioning. Brand perception studies can also inform the creation of a brand proposition and core message. Corporate identity development & control
Developing the visual identity of brands including logotype and visual look and feel, through to creating brand guidelines for on and offline design applications. Corporate Communications / Print Design
Internal/external communications
Developing communication materials including brochures, newsletters, posters, exhibition display stands, signage – all the collateral that is needed for effective marketing and internal communications. This can include developing messaging, copy styling, bespoke photography shoots, and of course, stunning graphic design to bring the collateral to life
Tactical marketing support
Responding quickly and tactically to immediate marketing needs means supporting clients with a rapid turn around in design and production – from a printed advertising campaign to creating an exhibition stand and event to launch a new product. Promotional literature
Literature designed with the idea of communicating a promotional message in mind – strong copy headlines supported by arresting visual design could be the answer. Print production
This can mean anything from a simple direct mailer to a 96 sheet billboard, an off-the-shelf pull-up banner design or a complex book with bespoke die-cutting and paper engineering – it’s all about what our clients need and tapping into our extensive production experience. Digital Management (Website Development, Seo, E-Commerce)
Web strategy / digital consultancy
Designing for the web with business objectives firmly in mind can mean integrating web design development with a digital marketing strategy to create targeted online communication. Wire framing / functional specification development
Planning website structure, content and functionality to define user journeys, ensure intuitive navigation and establish effective information delivery. Front-end design
Design development of online portals and micro sites including motion graphics such as Flash animation and video. Build kits
Creating a kit containing key web pages with all the visual assets required for rolling out a website. With HTML, CSS style sheets and images provided this kit provides a template for a web development team to replicate pages and build the full site.
