Reactive Reality

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österreich
Graz
Reactive Reality

Reactive Reality is the leading augmented reality (AR) provider in e-commerce. The PICTOFiT platform can transform product photos into smart AR assets.

Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. The platform can also create photorealistic avatars of shoppers to enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual bac

kground scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT. In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI), which can be used across multiple phases in a product’s lifecycle including design, planning, visual merchandising and virtual fitting. The process is quick and easy to integrate, enabling retailers to capture garments and accessories, shoes and bags in a matter of minutes. Headquartered in Graz, Austria with offices in San Francisco, California and Tokyo, Japan, the team is 50 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Hugo Boss, and it is an active partner of Microsoft and the London College of Fashion.

31/10/2025

Happy Halloween 👻
Our virtual fitting room is serving spooky and stylish looks. 🧙‍♀️🦇

24/10/2025

And now we want to show you the male body shapes.🕺

Here are the six most common silhouettes, each with its own proportions and balance.
Which one do you think fits you best? Tell us in the comments.😃

Want to explore more? 👉 Follow the link: https://s.reactivereality.com/42SaPKU

24/10/2025

Today we present you the masculine body shapes.
Explore all different body shapes on our avatar platform 👉 https://s.reactivereality.com/42R79ZO

23/10/2025

Let’s have a look at the different female body shapes. 💃

Here are the five most common silhouettes.
Which one would you choose to design your personal avatar?

Want to see how it would turn out? 👉 Follow the link: https://s.reactivereality.com/4ndoB1T

23/10/2025

Check out our avatar platform and design your own digital twin by using different body shapes.✨😊
Link to the avatar platform: https://s.reactivereality.com/3JlfG0p

24/09/2025

Whether your customers are early birds or last-minute shoppers → the holiday rush is coming! 🎄✨

⏰ Now’s the time to get your webshop ready with our Virtual Try-On solution that boosts engagement and drives conversions.
Because better preparation means better sales.

🎁 Want to gift your customers a better shopping experience this season?
Reach out → we’d love to support you. ❤️

17/09/2025

We are LIVE with a new Collection at K&Ö:
Virtual Styling for The New Denim Collection👖🙌

Customers can once again style outfits on their own avatar – directly in the K&Ö webshop. Fast, intuitive, and true to life. 💯
👀 Watch the tool in action and try it out yourself.

Denim women: https://s.reactivereality.com/3K55n0I

Denim men: https://s.reactivereality.com/4gvJofq

&Öhler

12/09/2025

COMING SOON!
👡👟👢👞👠

04/09/2025

Gamification im E-Commerce: mehr als nur Spielerei? 🎮

🎰 Glücksräder, Rabattspiele & Co. sind längst nicht mehr nur nette Extras. Sie wirken auf unser Belohnungssystem, setzen gezielt Dopamin frei und verwandeln rationale Kaufentscheidungen in emotionale Impulskäufe. 🧠⚡

🎧 In der #57 Folge von "Zwei mit Schuss" sprechen Stefan Wenzel und Ruppert Bodmeier über den wachsenden Shoppertainment-Trend und wie Entertainment im Online-Handel zum echten Erfolgsfaktor wird. 👉 Jetzt anhören: https://s.reactivereality.com/3I1Rboq

👗 Auch unser Virtual Styling Tool bringt diesen Entertainment-Faktor mit Suchtpotenzial in jeden Fashion-Webshop: Styling wird zum spielerischen Erlebnis, das inspiriert, involviert und Shopper*innen in den Bann zieht. ✨

🛍️ Boutiquen mit Biss oder mächtige Modemarken – Wer ist bei der Umsetzung neuer E-Commerce-Trends wirklich Vorreiter?
Worauf würdest du setzen?

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Gamification in e-commerce: more than just a gimmick? 🎮

🎰 Spin-the-wheel discounts, mini games & co. are no longer just fun extras.
They activate our reward system, trigger targeted dopamine release and turn rational decisions into emotional impulse purchases. 🧠⚡

🎧 In episode #57 of “Zwei mit Schuss”, Stefan Wenzel and Ruppert Bodmeier discuss the rise of shoppertainment and how entertainment in online retail is becoming a key success factor. 👉 Listen now:https://s.reactivereality.com/3I1Rboq

👗 Our Virtual Styling Tool brings this entertainment factor – with playful addictive potential – into any fashion webshop:
Styling becomes a fun, inspiring experience that engages users and keeps them coming back. ✨

🛒 Bold boutiques or big brands – Who’s quicker to jump on new e-commerce trends?
What’s your take? Place your bets!

Zwei mit Schuss - der etwas andere Business Podcast mit Stefan Wenzel und Ruppert Bodmeier · Episode

29/07/2025

Step into your style—virtually.✨ Try on outfits using your selfie avatar and see how they fit before you buy.

10/07/2025

Create your avatar once — and use it every time you shop!👤 🛍️
Try on new looks, explore styles, and come back anytime. Your digital twin is always ready.

08/07/2025

Simply upload a selfie or a favorite photo — no full-body image needed. With just a few basic details like height, age, and body type, you get a realistic avatar in minutes. ⚡ Learn more on https://s.reactivereality.com/4lcz8dn

Adresse

Waltendorfer Hauptstraße 32a
Graz
8010

Webseite

https://www.reactivereality.com/

Benachrichtigungen

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