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LX media

We are LX media. Many hands. One mind.

We’re a group of developers and designers which don’t fit in a box or stay between the lines: our determination and skills are greater than any rule book.

24/12/2025

Merry Christmas from all of us🎄

02/07/2025

We’re proud to announce that we are now the 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗱 𝗔𝗴𝗲𝗻𝗰𝘆 for KTM AG, Europe's leading motorcycle manufacturer.

“𝘖𝘶𝘳 𝘷𝘪𝘴𝘪𝘰𝘯 𝘪𝘴 𝘵𝘰 𝘰𝘧𝘧𝘦𝘳 𝘢 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘵𝘩𝘢𝘵 𝘴𝘦𝘵𝘴 𝘨𝘭𝘰𝘣𝘢𝘭 𝘣𝘦𝘯𝘤𝘩𝘮𝘢𝘳𝘬𝘴. 𝘞𝘪𝘵𝘩 𝘓𝘟 𝘮𝘦𝘥𝘪𝘢, 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘩𝘰 𝘴𝘩𝘢𝘳𝘦𝘴 𝘰𝘶𝘳 𝘥𝘳𝘪𝘷𝘦 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘥𝘦𝘦𝘱 𝘜𝘟 𝘢𝘯𝘥 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦.”

- Marcel Verhofnik, VP of Global Marketing at KTM

As a strategic partner, we’re shaping every customer-facing digital touchpoint across iconic brands like KTM, Husqvarna Motorcycles, and GASGAS: from websites and apps to immersive tools and service platforms.

We’ll be working closely with KTM on flagship projects that redefine the digital rider experience, including:

◾️ Continuous evolution of https://brnw.ch/21wTQjD, https://brnw.ch/21wTQjF, and https://brnw.ch/21wTQjE
◾️ A self-explanatory Book a Testride platform
◾️ The innovative streamed 3D configurator
◾️ Mobile services such as MyHub and brand apps

These projects are more than digital tools. They’re how we bring KTM’s passion for performance and innovation to life in the digital space.

01/07/2025

UX Research isn't just a tool - it's a mindset.

Too often misunderstood, true UX research goes beyond methods and metrics. It’s about curiosity, strategy, and grounding every decision in real human needs.

Do you want to build 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝗳𝗮𝘀𝘁𝗲𝗿 and with 𝗿𝗲𝗮𝗹 𝗽𝘂𝗿𝗽𝗼𝘀𝗲?

Dive into our latest blog post to discover how adopting a research mindset can not only transform your user experience but also your business.

You can find our latest article here:
https://brnw.ch/21wTOtN

09/04/2025

Great conversations at UX Meetup Linz about the future of UX! 🙌

We took a deep dive into human-centered AI and the ethics of dark patterns – inspiring, eye-opening, and full of good energy.

Big thanks to our speakers Alika Christine Jensen and Clemens Kupsch, as well as to Thomas Grill and the whole UX Linz community for being part of it 💬

Let’s keep the conversation going and stay connected!

28/03/2025

Meet the "𝗟𝗫 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀" — our new monthly series where our experts share what’s really shaping the future of design, strategy and innovation. 🧑‍🏫

In a world where complexity is the norm, we believe simplicity is power. LX Insights exists to cut through the noise — delivering bold ideas, sharp perspectives, and practical guidance to help you elevate your digital game and stay meaningfully ahead.

And we’re kicking things off with an insights drop that’s more important than ever:

𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 — 𝗳𝗿𝗼𝗺 𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲 𝘁𝗼 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲.
The European Accessibility Act (EAA) is here, and it’s changing the way we design and build digital experiences. But beyond compliance, it’s an incredible opportunity: to reach more people, strengthen your brand, and innovate in ways you might not have thought about yet.

We’ve broken it all down in our first blog post - clear, practical, and definitely worth a read if you’re serious about building for everyone.

👉 Check it out - link in our story

iInclusivedesign

03/02/2025

🚀It's here! Our 𝗯𝗿𝗮𝗻𝗱-𝗻𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 is live!🎉

Explore some of our latest projects, our services, and everything else you need to know about us!

🔗Check it out: https://lx-media.at/

21/01/2025

𝗙𝗿𝗼𝗺 Irmarfer EU + CH 𝘁𝗼 Framewert: 𝗔 𝗕𝗼𝗹𝗱 𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝘁𝗼𝗿𝘆

FRAMEWERT is the go-to provider when it comes to short and mid term premium constructions and the new brand reflects exactly that. 📈

It started with a simple request from Herbert and Jakob: a new website for Irmarfer EU & CH. What unfolded was a complete multichannel digital strategy.🚀

Through a series of 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 diving deep into their strategic goals, market challenges and aspirations we helped shaping FRAMEWERT.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱:
🚀 Digital Communication Workshops (UX, Strategy, Brand)
🚀 Branding (Naming, Logo, Guidlines)
🚀 Website
🚀 SEO/SEA Strategy
🚀 Social Media

This project was a team effort, and we’re incredibly proud to be FRAMEWERT’s partner from strategy to ex*****on.

08/01/2025

𝗞𝗧𝗠 & 𝗛𝘂𝘀𝗾𝘃𝗮𝗿𝗻𝗮 𝗖𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗼𝗿
𝙁𝙧𝙤𝙣𝙩𝙚𝙣𝙙 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 – 𝘽𝙧𝙞𝙣𝙜𝙞𝙣𝙜 𝙙𝙚𝙨𝙞𝙜𝙣 𝙩𝙤 𝙡𝙞𝙛𝙚

A development goal was set: turning insights and design into an easy to use and fast configurator.

This step focused on an innovative backend and frontend development which brings the user experience to life by creating a platform that users wanted.

To enable a multifaceted digital solution, 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗸𝗲𝘆. That is why we work with a cross company working model for projects like the KTM & Husqvarna Configurator.

To deliver the best possible frontend, we used the newest state-of-the-art 𝗡𝗲𝘅𝘁.𝗷𝘀 with all its features like SSR and Caching improvements to ensure rapid speeds, responsiveness, and instant feedback for every customization.

Meanwhile, Avocodo GmbH managed the backend and PCH (Product Content Hub), ensuring accurate data for pricing, saved configurations, and more. PIERER Innovation GmbH and PIERER E-Commerce handled the management of the project as well as the bike assets.

Together, we faced the challenge of transforming the design’s vision into a seamless experience by optimizing load times and data handling to make each interaction feel fluid and intuitive.

The result? A high-performance configurator that combines user insights, thoughtful design, and technical innovation to make customizing motorcycles easy, fast, and enjoyable.

24/12/2024

Merry LXmas, everyone! 🎄Time to hit pause on deadlines and dive into the holiday vibes! We hope your festive season is packed with laughter, great company, and just the right amount of holiday chaos. (Bonus points if there’s a snowman ☃️ or mulled wine involved. 🍷)

21/11/2024

𝗧𝗵𝗲 𝗞𝗧𝗠 & 𝗛𝘂𝘀𝗾𝘃𝗮𝗿𝗻𝗮 𝗖𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗼𝗿
𝙃𝙤𝙬 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙩𝙝𝙚 𝙥𝙧𝙤𝙘𝙚𝙨𝙨 𝙤𝙛 𝙖 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣

Ready to see how 𝗨𝗫 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 set a strong foundation for the 𝗞𝗧𝗠 𝗰𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗼𝗿? When the first-ever KTM configurator was launched, many users found the login accessibility and interface to be significant barriers. Something wasn’t working as planned. 🏍️

That’s when our UX researchers stepped in. 📊
Through 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 with riders in the US and Germany, along with detailed 𝘂𝘀𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, the main UX-issues started to surface. They also 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝘀𝗰𝗿𝗲𝗲𝗻 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗳𝘂𝗻𝗻𝗲𝗹 𝗱𝗮𝘁𝗮 to pinpoint where users were dropping off. All of these efforts led to one key insight: users were overwhelmed by the configurator’s complexity. They wanted a faster, easier way to customize their bikes—without the hassle of logins or unnecessary steps.

These insights 𝗹𝗮𝗶𝗱 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 for the new KTM configurator, launched in July 2024. Now, users can effortlessly select Power Parts, change colors, save configurations for later, and interact with a more 𝘂𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲—𝗮𝗹𝗹 𝗲𝗮𝘀𝗶𝗹𝘆 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝘀𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲𝘀 for on-the-go customization. 📱

With the KTM & Husqvarna configurator, a 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 was created by listening to riders' needs. Stay tuned for more posts covering how we contributed to building the motorcycle configurator for KTM and Husqvarna. 🚀

29/10/2024

We don’t make decisions by chance – we make them with precision. 📊

Our process is powered by real-time data that leads us to the answers we need, not the ones we guess. No room for speculation, only for expertise. 🔍

“From UX research to building a digital solution and communicating it, gathering, analyzing and interpreting data are the key steps to ensuring data-driven decision-making.” - Isi Plamenig, our Digital Analyst

When decisions are backed by data, they don’t just work – they succeed. 💪

21/10/2024

We did it! Silver in our category "Dialogmarketing"! 🥈

📸: Eric Krügl

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