CELUM

29/05/2026

🎉 Just 12 days to go until !

Join us at the CELUM Campus in Linz for two days of insights, hands-on learning and valuable exchange with the CELUM community.

This year's motto: 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 – 𝐒𝐨𝐜𝐢𝐚𝐥. 𝐀𝐠𝐞𝐧𝐭𝐢𝐜. 𝐁2𝐁. 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧.

📅 When? 10-11 June 2026
🗺️ Where? CELUM Campus, Passaustraße 26-28, 4030 Linz

Here's what's waiting for you:
🔹Hands-on training sessions, workshops and keynotes - led by AI, GEO and CELUM experts
🔹Customer insights from companies such as CLAAS, Brau Union Österreich, Ritter Energie GmbH & Co. KG, AUMA Group, and Dermapharm AG.
🔹The latest CELUM roadmap updates and product innovations
🔹Plenty of opportunities to network, socialise, and exchange ideas

Don't miss out and secure your spot now via the link in the comments!

28/05/2026

✨Portale gestalten. User begeistern. Marken konsistent inszenieren. Mit Patricia Trübswasser auf dem !

Patricia ist Designerin bei CELUM und zeigt dir Schritt für Schritt, wie du deine Frontends optimierst: Von Layouts, Typografie und Farben bis hin zu visuellen Assets und Widgets ist alles dabei.

Die Hands-on-Session liefert dir praktische Tipps und konkrete Antworten auf deine Fragen, damit deine Portale nicht nur optimal funktionieren, sondern ein besseres Nutzererlebnis, mehr Klarheit und einen konsistenten Markenauftritt garantieren.💡

📅 CELUMsummit 26, 10.–11. Juni 2026
🗺️ CELUM Campus, Linz
🎙️ Session: 11. Juni um 9:00 Uhr

Jetzt anmelden ⬇️
https://hubs.ly/Q04j8FpV0

27/05/2026

Heading to the K5 - Future Retail Conference in June?
So are we. 😉

Meet the CELUM team – Michael Kräftner, Alexandra Vetrovsky-Brychta, Stefanie Kehrer, Hannes Kollross and Jacob Heidel – and talk about DAM, Agentic AI, Brand Management, and more!

Whether you want to exchange ideas, ask questions, or just want to grab a coffee and connect, we’d love to see you there.☕

You’ll find us at our shared booth with our partner communicode GmbH. Together with Michael Ochtrop, Mischa Wolfframm and Bastian Busche, we’ll help you prepare your brand for the age of Agentic AI and the next generation of commerce.

📅 23 & 24 June
📍 Stand 15, Hall 1, ESTREL Berlin

Find out more and book a meeting with our team here ⬇️
https://hubs.ly/Q04h__BK0

26/05/2026

Beer is analogue. Brand management no longer is.

At CELUMsummit 26, we are delighted to welcome Valerie Semorad from Brau Union Österreich a fireside chat on how strong brands stay distinctive in an increasingly digital world.

🔥 In the “Analogue Enthusiasts in a Digital World” fireside chat, Valerie will share insights into the realities of modern brand management. Together with Alexandra Vetrovsky-Brychta from CELUM, she will explore what brand management looks like when physical brand experiences meet digital platforms, social content, algorithms and AI – and what it takes for brands to remain distinctive, relevant and close to people.

Join us at CELUMsummit 26 on 10–11 June 2026 at the CELUM Campus in Linz and take part in practical conversations around the future of content, commerce and brand management.

👉 Secure your place now and be part of the conversation: https://hubs.ly/Q04hCCG30

25/05/2026

Brand mentions in AI-generated responses are becoming the new currency of digital visibility, but is your website ready for it?

In our latest blog, "Making Your Website AI‑Ready: Staying Visible in the Age of AI", we explore:
🔹What it means to become AI-ready.
🔹Why traditional websites struggle with AI visibility.
🔹How structured, machine-readable content impacts discoverability.
🔹Why investing in agent readiness is worthwhile.

To read the full blog, click here ➡️ https://hubs.ly/Q04hC04m0

From structured data and semantic clarity to the right trust signals ★ this is how to make your website agent‑ready ► Read now

23/05/2026

We made the shortlist! 🏆

CELUM has been shortlisted for the K5 Commerce Awards 2026 in the Omnichannel & Unified Commerce category.

It’s an honour to once again be nominated and make it to the final round. We see this as a strong recognition of our ongoing drive to empower marketers worldwide to create stunning, consistent and commerce-ready content experiences.

A huge thank you to everyone who supported us and voted for CELUM – we truly appreciate it! 💙 This reminds us that what we’re building truly resonates.

Are you joining the K5 - Future Retail conference in Berlin? Then come and meet the CELUM team in Hall 1 at Stand 15 - our joint stand with our partner communicode.

Let’s talk about Agentic AI, DAM, Brand Management and what it takes to stay visible, searchable and commerce-ready in the age of Next Generation Commerce.
Simply book a meeting with us: https://hubs.ly/Q04hCpcJ0

See you at the K5 in Berlin 🤩

22/05/2026

⁉️ Wird deine Marke noch gefunden, wenn KI-Systeme die Vorauswahl treffen?
Genau diese Frage steht im Mittelpunkt des Marketing Workshops „Sichtbar bleiben im KI-Zeitalter“ beim CELUMsummit 26 mit Jan Königstätter von Otago Online Consulting GmbH.

Sichtbarkeit entsteht künftig nicht mehr nur über klassisches SEO. Marketing- und E-Commerce-Teams müssen verstehen, wie KI-Systeme Informationen finden, bewerten und auswählen.

Gemeinsam mit Stephan Noestler von CELUM zeigt Jan im praxisorientierten Workshop, wie du deine Content-Strategie auf diese neue Realität ausrichtest – von Generative Engine Optimisation (GEO) über konsistentes Storytelling bis hin zu sauber strukturierten Metadaten.

📍 CELUMsummit 26 | CELUM Campus Linz
📅 10.–11. Juni 2026
🎤 Marketing Workshop: 11. Juni, 11:00 Uhr

👉 Sichere dir deinen Platz: https://hubs.ly/Q04hBBZ20

20/05/2026

🐝Happy Bee Day from our busy bees!🐝

In the beehives at our headquarters in Linz, every bee plays a valuable role in protecting our environment and supporting our mission to work more sustainably.

P.S. A huge thank you to our CELUM bees for the delicious honey shared across the company. 🍯💙

19/05/2026

⚖️The choice is yours, are you going to adapt to the new generation of commerce, or risk being left behind?

E-commerce is moving from long, multi‑step customer journeys to AI‑driven purchasing decisions with fewers steps and faster interactions. If AI agents can’t understand your product data, you risk becoming invisible.

With CELUM, you can centrally manage and optimise AI-ready content across all digital touchpoints, so your products are always seen, understood, and chosen.✨

Learn more on how we can help on our website.

18/05/2026

Will your brand still make the shortlist when AI agents start pre-selecting the options?

At the K5 - Future Retail conference in Berlin, we’ll explore why digital presence in B2B commerce can no longer stop at the product website.

🗣️ "𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘸𝘪𝘵𝘩 𝘪𝘮𝘱𝘢𝘤𝘵: 𝘩𝘰𝘸 𝘔𝘰𝘯𝘥𝘪 𝘴𝘵𝘢𝘺𝘴 𝘷𝘪𝘴𝘪𝘣𝘭𝘦, 𝘴𝘦𝘢𝘳𝘤𝘩𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘴𝘩𝘰𝘱𝘱𝘢𝘣𝘭𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘨𝘦 𝘰𝘧 𝘈𝘨𝘦𝘯𝘵𝘪𝘤 𝘈𝘐"
Using Mondi, a joint customer of Otago Online Consulting GmbH and CELUM, as the example, Vildan Gülle (otago) and Alexandra Vetrovsky-Brychta (CELUM) will discuss how content, product finders, self-service platforms and online shops need to work together to guarantee a holistic approach to the entire digital presence of a product and brand.

📅 23 June 2026 at 10:00 am
🎤 EXPO Stage 3, K5 Conference, Berlin

Find out more: https://hubs.ly/Q04gYbsh0

15/05/2026

🚨Last 2 days to vote!🚨

Please help us get shortlisted for the K5 - Future Retail Commerce Awards 2026 in the "Omnichannel and Unified Commerce" category! Voting takes less than a minute, and every vote makes a difference.💙

Voting closes on Sunday, the 17th of May, so don't miss the chance to support us!
➡️ https://hubs.ly/Q04gLRv90

Thank you!