Nucleus

06/03/2025

We had the privilege of working with Barossa Pastry Co to craft a brand platform and strategic packaging that would stand out on supermarket shelves—especially against heavyweight competitors.

A few months in, and we’re thrilled to see the results! These pastry boxes are flying off the shelves—literally. We went to grab some yesterday and snagged the last one at our Woolies!

Find them at your local Woolworths and taste the puffin’ goodness for yourself 🥧 ✨

barossapastryco.com.au

21/01/2025

With cycling in full swing across our great state this week, road safety should be too.

We are proud to have partnered with SAPOL in 2024 to develop and launch a new identity system for Fatal 5. Seeing it come to life across socials and spark meaningful conversations is exactly why we do what we do.

Here's to safer roads and campaigns that drive change!

Small actions have real impact, so this is your sign to share the road.

Cyclists, remember to:
🚲 Wear a helmet that is fitted correctly
🚲 Ride no more than 2 abreast (unlike the cyclists in this image!) and in the bike lane (where available)
🚲 Use front and rear lights for visibility (at night and in poor weather)
🚲 It is also best practice to use lights during the day and wear brightly coloured clothing for visibility to help keep you safe.

Drivers, remember to:
🚗 Leave a gap between you and any cyclists (1 metre when travelling in speed zones under 60km/h, 1.5 metres when travelling in speed zones 60km/h and above)
🚗 Check blind spots before turning and when opening your car door
🚗 Do not stop or park in bike lanes when they are operating.

Everyone has a part to play in keeping each other safe on the road. 🙏

17/12/2024

Nucleus recently worked with South Australia Police to redevelop their Fatal 5 brand and identity system, bringing attention to the top five causes of death and serious injury on SA roads.

Stay safe while traveling over the holiday season. 🚗

31/10/2024

An amazing result for Nucleus and Flinders University being selected as the only Finalist in the AADC Awards App category 🏆 The Flinders App was launched alongside the new City Campus and we are proud to have worked with the Flinders team to design and build the final result.

06/08/2024

“Our conversations are made better when we have a common understanding of the facts.” - Jack Buckskin, Kuma Kaaru

We're enormously proud to have founded the Knowledge Project alongside Jack Buckskin and the City of Adelaide.

Created as part of a strategic partnership with the City of Adelaide, the Knowledge Project is a free resource aimed at increasing people's foundational knowledge of Kaurna history, spirituality, and language. Through engaging content and truth-telling, we strive to deepen our collective understanding of these topics, fostering better conversations and building stronger connections.

Visit knowledgeproject.com.au to watch our first two videos on Modern History and Spirituality and submit your questions to help shape future content over the next two years as part of our ongoing partnership with the City of Adelaide.

A huge thank you to everyone who has supported this project in its inaugural year: Marty Reeve, Elizabeth Jilbert, Thomas Beales, and the whole team at City of Adelaide, Nucleus staff who went above and beyond, Chris, Bianca, Leah, Gavin, Joana, Dea, and Zaw. Jack Buckskin, Steven Warrior and the team at Kuma Kaaru for their open, collaborative approach, as well as all of the crew and supporters that made this project possible - David Tang, Leigh Kenyon, Star Avenue Studios.

If you don’t know - know.

knowledgeproject.com.au

15/06/2023

Introducing Laracon Australia 2023! Our team has had a great time developing this new conference brand identity and bringing it to life through animation, a dynamic website and other marketing collateral. Held in the US, Europe, India and Australia, Laracon truly connects a global community of developers and businesses who work with the Laravel PHP framework. Attracting both local and international speakers, the 2023 identity interprets iconic Australian symbols in a vibrant and contemporary way, differentiating this event from its international counterparts. We're only just getting started and are excited about further brand rollout leading up to the event in November this year. Stay tuned!

Visit https://laracon.au to see the identity in action, or see more of this project on our website at the link below:

https://bit.ly/43F8Hod

13/06/2023

Last week we were privileged to attend the launch event for an exciting new partnership with Kuma Kaaru Cultural Services and the City of Adelaide; the Kaurna Foundational Knowledge initiative!

Led by Kuma Kaaru founder and Cultural Educator, Jack Buckskin, and made possible by a Community Impact Strategic Partnership with the City of Adelaide, this project involves creating a comprehensive website and suite of videos that will empower our community with a deeper understanding of Kaurna Culture, Customs, and Language.

Although Jack's busy schedule prevented him from being at the launch event during Reconciliation Week, he graciously recorded a video explaining the project’s vision and goals. You can see more about what he has to say at the link below.

https://vimeo.com/831250343/d1df1e84d7

08/06/2023

A new language is best learned when you 'live it'! StudyAdelaide sought our creative minds to help them to attract a new Colombian audience to choose Adelaide as a place to learn English — this being the first time they had actively reached out to this market.

Whether you are learning English, French or Mandarin, there is a question we all ask time and time again — 'How do you say?'. Our campaign concept was built around this simple, familiar and universally relevant phrase, effectively translating into Spanish for campaign delivery, and allowing us to build a compelling and engaging narrative that could frame the proposition of Adelaide as an amazing place to live, work and study.

See more https://bit.ly/43LWcqk

07/10/2022

Kochie's Business Builders must have great taste because our MD Gavin Benda was invited back to follow up with Building Inspectors Adelaide, a great Adelaide business that is in the process of boosting their brand.

You can check out the segment below or tune in to the full episode on 7plus!

Nucleus MD Gavin Benda catches up with Nick and Samantha Begg , owners of Building Inspectors Adelaide, to check how they’re going with their plans to boost ...

04/10/2022

A snapshot of some of our recent with work with Super SA! Their team were looking for a creative, strategic campaign plan to prompt members to both opt-in to online communications and build awareness of their improved member portal. The 'Move Online' campaign proposition and creative has helped frame their communications around upgraded online services, driving awareness for members on the greater choice, control and convenience they will benefit from by 'moving online'.

See more of the project here: https://bit.ly/3rtGYoL

29/09/2022

Nucleus have added a couple of legends to the crew this year! They've been with us for a little while now, but we wanted to formally welcome them to the team. So meet Jo, our super-experienced, super-talented senior designer, and our 'zawesome' new dev Zaw. We are all so glad to have you 🤘

07/09/2022

Take a look at some of our most recent work with ARIIA; a new national, industry-led organisation that will help shape the future of aged care in Australia.

Launching last month, ARIIA is a partnership between Flinders University and the Australian Government, and our team has worked closely with them to develop a strategic brand platform, website and digital ecosystem to help them manage and build capability and capacity across the aged care sector.

See more of the project here: https://bit.ly/3Bm9SgB