17/05/2025
We partnered with CASO Design Australia to launch the Juice Fit Pro, a cold press juicer designed for modern homes and everyday healthy living.
Our campaign was built around a performance-driven strategy, combining thoughtful content with influencer partnerships and targeted paid Meta advertising. This was designed to drive clicks and connect with our target audience.
To reach a wide and varied audience, we worked with two distinct influencers. One brought a clean, wholesome aesthetic, speaking directly to wellness-focused consumers who value nutrition, routine, and beautifully styled content. The other offered a raw, authentic presence, someone whose genuine, health focused and down-to-earth tone resonated with everyday Australians. Those who are looking to make healthier choices without overcomplicating their lifestyle.
This contrast allowed us to connect across age groups, lifestyles, and values, while keeping the messaging aligned with the Juice Fit Pro’s sleek, user-friendly design and health-first purpose. Each and every detail was crafted to make this product launch feel as fresh and functional as the juicer itself.
Explore the launch at .
Explore more of our work at https://www.creativepod.com.au/web-portfolio/