Leading Hand

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FYI it’s FY27 and we’ve measured our Impact during the first quarter. 🤓More often we hear our clients talk about creatin...
22/10/2026

FYI it’s FY27 and we’ve measured our Impact during the first quarter. 🤓

More often we hear our clients talk about creating impact and it’s reassuring to know that the majority of our customers place importance on how what they do makes a difference out there. 🌏

B Corp certification gives us a practical way to keep our values connected to the decisions we make and the work we take on. This year, the proportion of our work with underserved communities grew from 20% to 32% – a clear measure of how our impact is developing. 👍🏻

Each quarter, we take stock of how we’ve spent our time, the organisations we’ve supported and the progress we’re making towards the goals we’ve set. 🧐

During the quarter, we:
• Earned 81% of our income from for-purpose organisations and those placing purpose before profit
• Earned 32% of our income from organisations supporting underserved groups
• Donated 5.1% of our studio hours as pro bono time, ahead of our 5% commitment
• Provided $11,000 in discounts to purpose-driven and for-good organisations.

Together, these results show how our priorities are taking shape in the work we do. They also help us see whether the choices we make as a studio are keeping us on course. 🧭

To find out more about our BCorp commitments click the For Purpose On Purpose link in our bio ⬇️

B Lab Australia & Aotearoa New Zealand B Lab

Our friends at St Vincent’s Curran Foundation approached us to design the invitation for their Annual Spring Reception. ...
21/10/2026

Our friends at St Vincent’s Curran Foundation approached us to design the invitation for their Annual Spring Reception. The theme was Evolving Together which we interpreted through a set of nature-inspired embellishments and “stitching” elements. These devices helped create a beautiful print piece that was both pleasing to the eye and sumptuous to the touch – important for the intended audience, who receive many invitations to myriad events. The invitation led to a successful event attracting more than 400 guests.

Leading Hand has proudly supported St Vincent’s Curran Foundation in celebrating a remarkable year of generosity, with donors contributing $59.7 million in philanthropic support to St Vincent’s hospitals in NSW. Attendees gathered for the Annual Spring Reception on Monday 28 September 2026 to celebrate this generosity and the difference it is making for patients and their families.

We have completed the brand refresh and website design for Title Page, an initiative of the Australian Publishers Associ...
20/10/2026

We have completed the brand refresh and website design for Title Page, an initiative of the Australian Publishers Association, creating a new visual identity and user interface (UI) to support the platform’s next phase.

Title Page is evolving into a more powerful, user-focussed tool for the publishing industry, with improvements to search, metadata, security and overall usability.

Our role was to bring clarity and cohesion across both brand and product.

A clean, contemporary new logo, which gives a nod to the existing identity, was developed alongside supporting brand guidelines and a considered UI system. Designed to manage large volumes of information and reflect the scale of the database, the new interface makes navigation and discovery more intuitive while supporting a more flexible, mobile-friendly experience.

These elements form the foundation of the new platform and website, which is now live.

Swipe through to see how the new brand moved from page to screen, from initial sketches and prototypes through to the final user interface, designed specifically for the publishing industry.

We’re very excited to share our latest work for the State Library of NSW, marking our second collaboration with their te...
19/10/2026

We’re very excited to share our latest work for the State Library of NSW, marking our second collaboration with their team during this milestone 200th anniversary year.

Commissioned by the State Library of NSW Foundation, the campaign supports the launch of an ambitious research hub dedicated to humanities scholarship.

As the philanthropic arm of the Library, the Foundation secures community and major donor support to fund strategic initiatives, expand fellowships, and sponsor creative residencies.

For the launch of the David Scott Mitchell Institute, we developed an identity system and a bespoke print publication structured around key impact words that repeat throughout.

To introduce this visual language on the cover, we created a custom die-cut title that reveals the typography underneath, establishing an immediate tactile dialogue with the reader.

In a digital landscape, the opportunity to produce a physical print piece remains deeply gratifying.

Working with beautiful paper stocks, production treatments, and strong typography reinforces the enduring value of specialist print design.

The campaign was well received within the library and among its stakeholders and supporters, meeting its financial and organisational targets.

As a Certified B Corp, we are passionate about helping mission-driven organisations turn complex policy ideas into clear...
16/10/2026

As a Certified B Corp, we are passionate about helping mission-driven organisations turn complex policy ideas into clear, accessible visual tools.

That is why we were honoured when our long-time partners at Social Ventures Australia and the Department of Social Services asked us to produce a two-part educational animation series on Outcomes-Based Contracting.

For many policy developers and service commissioners across Federal, State, and Territory government agencies, outcomes-based contracting represents a fundamental shift from traditional funding models.

Moving away from rigid activity metrics toward long-term human outcomes requires a completely different way of working, and navigating that change can be complex.
To help bridge this knowledge gap, we designed an animation series focused on clarity, accessibility, and visual engagement.

Our process started at the drawing board with hand-rendered pencil thumbnails, mapping out narrative arcs and visual metaphors by hand before touching a computer.

Those raw sketches were then developed into custom digital storyboards built strictly to official DSS visual identity standards. Working closely alongside SVA and DSS, we refined the visual pacing, voiceover clarity, and on-screen key takeaways to ensure these new commissioning frameworks resonated with public sector leaders.

By combining policy insight with genuine visual craftsmanship, we created a practical educational resource that helps government teams rethink commissioning and keep the focus where it belongs: on creating lasting, positive change for communities.

Swipe through to see the progression from initial paper sketches to the final digital animation.


Leading Hand Design

As a Certified B Corp, we are passionate about helping mission-driven organisations turn complex policy ideas into clear...
16/10/2026

As a Certified B Corp, we are passionate about helping mission-driven organisations turn complex policy ideas into clear, accessible visual tools.

That is why we were honoured when our long-time partners at Social Ventures Australia and the Department of Social Services asked us to produce a two-part educational animation series on Outcomes-Based Contracting.

For many policy developers and service commissioners across Federal, State, and Territory government agencies, outcomes-based contracting represents a fundamental shift from traditional funding models.

Moving away from rigid activity metrics toward long-term human outcomes requires a completely different way of working, and navigating that change can be complex.
To help bridge this knowledge gap, we designed an animation series focused on clarity, accessibility, and visual engagement.

Our process started at the drawing board with hand-rendered pencil thumbnails, mapping out narrative arcs and visual metaphors by hand before touching a computer.

Those raw sketches were then developed into custom digital storyboards built strictly to official DSS visual identity standards. Working closely alongside SVA and DSS, we refined the visual pacing, voiceover clarity, and on-screen key takeaways to ensure these new commissioning frameworks resonated with public sector leaders.

By combining policy insight with genuine visual craftsmanship, we created a practical educational resource that helps government teams rethink commissioning and keep the focus where it belongs: on creating lasting, positive change for communities.

Swipe through to see the progression from initial paper sketches to the final digital animation.


Leading Hand Design

We are proud to share our recent wayfinding and environmental design project for Punchbowl Public School, commissioned b...
15/10/2026

We are proud to share our recent wayfinding and environmental design project for Punchbowl Public School, commissioned by Growthbuilt as part of our long-standing partnership with Tanner Kibble Denton Architects (TKDA).
This project was a deeply consultative exercise from the outset, bringing together Punchbowl Public School, TKDA, Growthbuilt and First Nations consultants (including representatives from the local Aboriginal Education Consultative Group AECG) working in alignment with the NSW Education Department’s Connecting with Community initiative.
Over a process spanning more than 12 months, we consulted and collaborated closely with the architects, the building team, and their specialised contractors to navigate every step from initial concept through to final production, ensuring the precise delivery and installation of all on-site graphic assets and wayfinding elements.
At the commencement of the project, it was made clear to all stakeholders that our team are non-Indigenous designers – a framework that was fully acknowledged and approved by the stakeholders and First Nations representatives including Darug Elder, Aunty Lyn Martin.
The designs use subtle abstractions of local Australian native animals, specifically the Eastern and Blotched Blue-Tongued Lizard which is often recognised as a totem animal for the local aboriginal people. Using the skin patterns, track prints, and organic forms as a palette of graphic elements, we created campus directories, building signage, and the circular lizard artwork at the school’s entry. Additionally, based on our research into demographic language quotas across the Canterbury-Bankstown LGA, we integrated multilingual welcome greetings into the perforated security gates to reflect the diversity of the Punchbowl community.
It was a privilege to help shape a welcoming, grounded learning environment for the students, staff and community of Punchbowl Public School.

Punchbowl Public School TKD Architects Growthbuilt

07/10/2026

Count Us In Recognised in the 2026 Australian Good Design Awards

Count Us In has been recognised in the 2026 Australian Good Design Awards, Australia’s longest-running international design awards, for excellence in design, innovation and impact.

This year’s Awards are presented under the theme Design that Leads - celebrating the critical role of design in navigating complexity, driving innovation and creating positive change.

At a time of unprecedented social, environmental and technological change, this year’s theme recognises that good design is more than an outcome, it is a powerful way of thinking, imagining and acting. It challenges us to question what is, envision what could be and design better products, services, places and systems for people and planet.

Among this year’s Award Winners is Count Us In, which received a prestigious 2026 Australian Good Design Award Winner in the Communication Design Advertising and Campaigns category.

Project Details and Jury Comments:

Project: Count Us In
Designed in: Australia
Designed by:
Leading Hand Design
Sofia Locke (Lead Designer)
Luke Cleland (Head of Design)
Jamie Carroll (Creative Director)
Commissioned by:
The Kirby Institute
Mo Hammoud
Cat Londos

GOOD DESIGN AUSTRALIA B Lab Australia & Aotearoa New Zealand Kirby Institute LGBTQ+ Population Health Research Group

Leading Hand Design’s new relationship with Poppy King Lipstick has got off to a flying start, with two campaigns now ou...
22/09/2026

Leading Hand Design’s new relationship with Poppy King Lipstick has got off to a flying start, with two campaigns now out in the wild.

We began with the campaign for Divine Intervention, which has resulted in amazing sales with a second production run underway.

We’ve now completed the campaign for Frog Prince, the reboot of the cult product that went viral ten years ago. The silky lipstick starts out green, then reacts with the wearer’s pH on application to transform into a personalised rosebud pink. And pre-orders are going off like a frog in a sock.

For Frog Prince, we worked with original artwork by Melbourne illustrator Chantel De Sousa, reimagining it through a Milton Glaser-inspired lens to sit within Poppy’s distinctive visual world we like to call “Pop Nouveau”.

Poppy is a values-based entrepreneur whose approach aligns perfectly with ours. Her commitment to working with local artists such as Chantel and independent agencies such as Leading Hand Design makes this collaboration feel particularly right, and we’re excited to see where it goes next. Long live the lipstick queen!

As a full-service creative production studio, we have the in-house expertise to take a project from research and concept...
17/08/2026

As a full-service creative production studio, we have the in-house expertise to take a project from research and concept development through to final production, working closely with our clients throughout the process.

For Austherm, manufacturers of CondFlo, that meant creating a 90-second video to explain how its Australian-made roof ventilation system works and the benefits it offers builders.

Austherm brought its technical knowledge to the project and developed the first draft of the script. Together, we refined the content and worked out how to turn a complex building and compliance story into a clear visual story.

From there, we developed the storyboard before modelling the house, roof structure and CondFlo product in 3D. The final stages included animation, textures, lighting, rendering, voiceover, sound and editing, with ongoing input and feedback from the Austherm team.

The result is a true collaboration between technical expertise and creative production.

Swipe to see the research, planning and production behind the finished video which can be viewed on our Youtube channel (link in bio).

Address

Suite 132/33 Pirie Street
Adelaide, SA
5000

Telephone

+61883427470

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