12/06/2026
Is what your dog is eating really what they were designed to eat?
Over the past year, I've been building a small pet food brand from zero.
The project became Ancestral Selection.
The word ancestral wasn't chosen by accident.
It came from a simple question:
What were dogs originally built to eat before modern pet food existed?
That question shaped every decision that followed.
Instead of starting with manufacturing efficiency, we started by looking back at the ancestral diet of dogs.
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Real proteins.
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Real ingredients.
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Minimal processing.
The goal wasn't simply to create another "100% natural" product.
The goal was to find a balance between:
π Nutrition inspired by a dog's ancestral diet
π¨βπ©βπ§βπ¦ Convenience for modern dog owners
π A product that can be produced consistently and remain affordable
After many months of formulation, sourcing, testing and refinement, we're finally launching our first trial packs.
Available in:
π¦ Kangaroo
π Chicken
The 100g trial pack is designed to let dog owners test a recipe before committing to a larger bag.
For the launch period, we're running:
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Apply 40% coupon at checkout
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You pay only $11.99
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Free Prime delivery on AΓmzon AU
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Offer valid until 16 June
It's been a rewarding project to work on, and I'm looking forward to hearing what dogs (and their owners) think.
π Order now: Amazon link in comment or please send me a message for further information π
Anh Tassie