Parallax

Parallax We help drinks businesses build brands people love. But we also do AFD’s (Alcohol Free Designs) 😁

We currently have desks to rent at Studio 34 — architecturally designed, purpose built and located in the CBD — for the ...
23/04/2026

We currently have desks to rent at Studio 34 — architecturally designed, purpose built and located in the CBD — for the right kind of people. Would suit consultants, marketers, strategists, writers, designers, producers, photographers, content creators, social media gurus, etc.

The hot desks are located in our open-plan studio. Rent includes 24 hour access, end of trip facilities, furniture, lockable storage, wifi, use of the meeting room with AV presentation equipment, modern kitchen facilities with ground coffee and tea, electricity, water, rates and great company — , and — for just $550/month plus GST.

Interested or know someone who might be? Contact Matt on [email protected]

We’d like to share some significant news from the team. After 23 remarkable years, today Kellie is moving on from Parall...
16/04/2026

We’d like to share some significant news from the team.

After 23 remarkable years, today Kellie is moving on from Parallax. She is joining Grieve Gillett Architects as their People & Culture Lead. Although it may seem like a new career direction for Kellie, it also represents a progression obvious to anyone who knows her. She will be working within a creative practice in a role that makes the best use of her incredible interpersonal and problem solving skills.

If you have worked with Kellie yourself, you know how much she will be missed. It has been a privilege to watch the bright-eyed 20 year old design school graduate grow into the assured, talented professional she has become. We couldn’t be prouder and wish her every success in her next chapter.

31/12/2025

2025 gave us work we’re proud of and people we loved working with. Thank you to everyone who trusted us along the way. Here’s to 2026.

18/12/2025

Meet Billy, the Remphrey family’s new kitten 🐾
Bringing a little extra joy to Studio 34 as we wrap up the year. Our last full day in the studio is tomorrow.
Closed from 5pm Friday 19 December, reopening Monday 12 January. Thank you for an amazing year & have a safe, happy Christmas ✨

Last night we celebrated the launch of Grant and Linzi Carr's new wine brand, Anthologist. The Scottish expats made a ne...
28/11/2025

Last night we celebrated the launch of Grant and Linzi Carr's new wine brand, Anthologist.

The Scottish expats made a new home in Adelaide and quickly fell in love with Australian wine. So much so they bought a vineyard in Clare Valley.

When we met Grant, it was immediately evident he was a gifted storyteller, a trait he apparently picked up from his grandfather. As a wee lad, Grant loved to listen to his grandfather’s stories. Tales that would stretch and flex depending on his mood, never to be told the same twice.

We have long believed in the power of storytelling. Stories build purpose, culture, clarity and meaning. Stories are what your customer remembers and comes back for. Everything we take for granted, from currency to nation states to religion, exists through storytelling. Central to Grant and Linzi’s purpose is bringing people together to share and create new experiences and life stories. They see wine as the conduit.

And with that we developed the name, brand strategy, identity and packaging, with well told tales (over a glass of wine, of course) at its very core.

To see the full case study, hit the link below:
https://www.parallaxdesign.com.au/projects/client/anthologist

28/10/2025

New work just launched.

So excited to see the new .valley.distillery launch and already having an impact on their business. The Shopify powered eCommerce solution is fully custom designed with bookings and CRM integrations, email automation and a rewards club.

Link in bio. Full case study coming soon.

Last Thursday night, we picked up an AADC Packaging Design Award in the Wine, Beer & Spirits category for our With Grace...
22/09/2025

Last Thursday night, we picked up an AADC Packaging Design Award in the Wine, Beer & Spirits category for our With Grace Whisky work.

Created by a brewer, distiller, winemaker and perfumer, With Grace is a whisky shaped by craft and time. Every design decision — from materiality to form and finish — was carefully calculated to quietly elevate the whisky’s story.

Big thanks to the AADC for a wonderful night and to everyone who played a part in bringing this project to life 🥃

Today is Matt’s birthday! And as he’s out of the studio, we took full creative licence in choosing his birthday pic. We’...
16/09/2025

Today is Matt’s birthday! And as he’s out of the studio, we took full creative licence in choosing his birthday pic. We’re not entirely sure when this one was snapped (early noughties is our best guess), but it felt too good not to share. Happy Birthday to our creative, wise and photogenic leader. We hope you have a great one 🎉

Yep. More back label updates are on the way. In late July 2025, mandatory energy statements for alcohol packaging were a...
20/08/2025

Yep. More back label updates are on the way. In late July 2025, mandatory energy statements for alcohol packaging were approved by the federal government.

What you need to know:

⚡ A three-year transition period will apply.

⚡ Products packaged before the deadline can still be sold (thanks to a stock-in-trade exemption).

⚡ Moving forward, back labels will need to display energy content in a set format (details still to come).

⚡ FSANZ has released an online calculator to help calculate average energy content (access it here 👉 https://bit.ly/3Htf2gD).

⚡ Wine Australia & AWRI are preparing industry-specific guidance. Watch this space.

⚡ “Low sugar” claims are still permitted, but must meet FSANZ regulations and cannot suggest alcohol is a healthy choice.

In short, the changes are confirmed — so now’s the time to chat with your designer 👋 and start planning ahead.

We’re excited to announce our latest creative collaboration with .Run by the Snep family, Welshmans Reef Vineyard is a w...
15/08/2025

We’re excited to announce our latest creative collaboration with .

Run by the Snep family, Welshmans Reef Vineyard is a winery located in the heart of the Central Victorian goldfields. We've been engaged to help them realise an exciting new chapter for their business and family (including its furry members 🥰).

Watch this space.

Address

34 Delhi Street
Adelaide, SA
5000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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