That Website Is Me

31/08/2026

Every 5-star review is a signpost for new customers looking for a business they can trust. But knowing where you stand in your local market shouldn’t be a guessing game.

Comment or DM "GAP" and I'll send you the free tool to check your Review Gap.

28/07/2026

26/07/2026

Know your local review gap!

Every 5-star review is a signpost for new customers looking for a business they can trust. But knowing where you stand in your local market shouldn’t be a guessing game.

Comment or DM "REVIEW GAP" and I'll send you the FREE review gap analysis tool!

24/07/2026

Make it ridiculously easy for customers to leave a review for your business.

Every new recent review of your business sends a signal to Google’s algorithms, boosting your relevance and rankings.

Comment or DM "LOCAL SEO" for your next step.

06/07/2026

SEO isn't dead.
It's just no longer enough.
A few years ago, the goal was simple:
Rank #1 on Google.
Today, there are 3 battles happening at the same time:
- SEO → Be on Page 1.
- AEO (Answer Engine Optimisation) → Be the answer inside Google Al Overviews.
- GEO (Generative Engine Optimisation) → Be the recommendation that ChatGPT, Claude, Gemini, and other Al assistants mention.
The companies that understand this shift early will have a massive advantage.
Here's what I believe every business should focus on in 2026:
✅ Create original content based on real experience-not Al-generated fluff.
✅ Build authority around one niche instead of publishing random articles.
✅ Answer specific customer questions clearly.
✅ Add real case studies, data, and testimonials.
✅Make your content easy for both humans and Al to understand.
The future isn't about gaming algorithms.
It's about becoming the most trustworthy source.
SEO gets you discovered.
AEO gets you quoted.
GEO gets you recommended.
And being recommended by Al may become the most valuable traffic source over the next few years.
Do you think businesses are ready for the shift from
SEO → AEO → GEO, or are most still optimising for 2020's internet?

28/06/2026

"Ryan Jones genuinely takes the time to understand the essence of a business and what matters most to the people behind it. He not only focused on growing our website, he also helped find mechanisms that improved our website while bringing together thoughtful ideas that created a real value for the business. His approach reflects a genuine interest in helping businesses improve and succeed over the long term."
- Monica @ Spanish World

Project: https://thatwebsiteis.me/portfolio/spanish-world/

11/06/2026

The most important thing is to focus on the top portion of a page - what people first see, before they begin scrolling.

60% of people don't scroll beyond the top portion of your page.

This means you have a very small window to hook people.

The most important thing: right away, with as simple language as possible, tell visitors what your product/service is and the main benefit they get.

08/06/2026

Are you leaving your most loyal clients in the past?

It costs way more time, energy, and money to acquire a brand new client than it does to keep a current one. Yet, so many small businesses finish a project, say goodbye, and immediately start chasing the next stranger.

Your past clients already love what you do. They already trust your expertise. But they are also incredibly busy. If you aren't actively reminding them of how you can help them next, they will eventually drift away to a competitor simply out of convenience.

Encouraging repeat business isn’t about being pushy. It’s about staying helpful and showing them the next logical step in their journey with you.

Swipe through to see how easy it is to re-engage the people who already love your brand.

When was the last time you reached out to a past client just to check in? Let me know in the comments, or drop me a DM with the word "START" to build your retention strategy.