26/09/2025
Well Facebook, we can't contain ourselves.. In collaboration with the wonderful people at Searoad Ferries, we've released a re-imagined and overhauled Searoad website. We went deep on the UX, CX and IA on this one. Thanks to all involved, what a great result!
Our first generation Searoad Ferries website was launched in 2019 and delivered immediate business impact, but after six years the design was showing its age. Leveraging data and customer insights, we re-architected the IA, re-imagined the UX and created a completely new ticket purchasing process.