Chilli

Chilli Full-service Marketing Agency on the Sunshine Coast for over 30 years. Website Design | Social Media | Digital Ads | Email Marketing | SEO & GEO

Boosting a post and running an ad aren't the same thing. Here's why it matters. 👇When you hit "Boost" on Facebook, you'r...
01/06/2026

Boosting a post and running an ad aren't the same thing. Here's why it matters. 👇

When you hit "Boost" on Facebook, you're giving Meta the wheel. It takes your existing post and pushes it to a broader audience, but you have very limited control over who sees it, where it appears, or what action they take.
Running a proper Meta ad through Ads Manager gives you:
✅ Precise audience targeting (demographics, interests, behaviours, lookalikes)
✅ Control over placement (Feed, Reels, Stories, Instagram)
✅ Campaign objectives that match your actual goal (leads, website traffic, conversions)
✅ Real data you can learn from and optimise

Boosting isn't always wrong. But if you're spending money expecting results, a properly built campaign will almost always outperform a boosted post.

Not sure where to start? That's what we're here for. 👉https://www.chilligroup.com.au/digital-marketing/

Getting views but no enquiries? You're not alone. 👇Lots of businesses are posting consistently, running ads and watching...
29/05/2026

Getting views but no enquiries? You're not alone. 👇

Lots of businesses are posting consistently, running ads and watching their traffic grow, but the leads just aren't coming through.

The truth is, visibility and conversions are two very different things.

Here are some of the most common reasons your marketing might not be converting:
✅ You're reaching the wrong audience ✅ Your content has no clear call to action ✅ Your offer isn't clear enough
✅ Your website is losing people after they click
✅ You haven't built enough trust yet

Views are a start. But marketing should do more than get attention. It should guide people toward action.

Read the full blog to find out what to fix first: https://www.chilligroup.com.au/getting-views-but-no-sales-heres-why-your-marketing-isnt-working/

27/05/2026

Say hello to Dani, our Operations Manager and the person quietly making sure everything at Chilli runs smoothly. 🌶️

Fuelled by Coke Zero, powered by strategy, and absolutely devoted to her dogs, Dani brings 25+ years of marketing experience to the team alongside a genuine passion for creative problem-solving.

✅ She's owned her own design agency and a printing and promo business
✅ She's led brand, digital, and web projects across multiple industries
✅ She mentors the team, drives creative direction, and keeps projects moving
✅ She turns big ideas into real outcomes for real businesses

When she's not doing all of that, you'll find her at the beach, out camping or fishing, or cheering on the Sydney Swans.

We love having her on the team. Come meet the rest of the crew! 👉 https://tinyurl.com/48c6mjex

Is your business showing up when people search on ChatGPT, Google AI Overviews or Gemini? 👇If not, it might be time to l...
25/05/2026

Is your business showing up when people search on ChatGPT, Google AI Overviews or Gemini? 👇

If not, it might be time to learn about AEO - Answer Engine Optimisation.

Search has changed. Instead of clicking through a list of results, people are now getting direct answers from AI tools. That means your content needs to be structured, trusted and clear enough to be selected as the source.

Here's what AEO can mean for your business:
✅ Being cited in AI-generated answers instead of getting skipped
✅ Owning the questions your customers are already asking online
✅ Staying visible as traditional search clicks continue to decline
✅ Building the trust signals AI tools use to choose their sources

We've done the learning so you don't have to, and pulled together a 10-step guide to getting started.

Read the full blog: https://www.chilligroup.com.au/what-is-aeo-10-steps-to-show-up-in-ai-search/

19/05/2026

With a background across business, creative industries and marketing, Annie brings a great mix of strategy, creativity and client focus to the team.

A few things to know about her:
✅ She has worked across a wide range of industries, including legal services, beauty, RSL clubs and hospitality venues
✅ She loves working with clients from different sectors and seeing marketing strategies turn into real results
✅ Outside of work, you’ll find her climbing Mt Coolum or finding a good cappuccino on the Coast

Want to work with the Chilli team?

Let’s chat 👉 https://tinyurl.com/48c6mjex

Your homepage has seconds to make the right impression.The section above the fold should make it clear who you help, wha...
14/05/2026

Your homepage has seconds to make the right impression.

The section above the fold should make it clear who you help, what you do and why someone should trust you.

The essentials:
✅ An engaging, benefit-driven H1
✅ Two forms of social proof, like reviews, partner logos or client results
✅ One clear CTA so visitors know what to do next

If people have to work too hard to understand your offer, they will leave.

Need help improving your website? Let’s chat 👉 https://tinyurl.com/48c6mjex

12/05/2026

Maddi has grown with the team, starting as an intern and working her way through to where she is today.

That journey says a lot about how she approaches her work.
✅ She loves getting to know her clients’ businesses and finding opportunities to improve performance
✅ She takes real satisfaction in building digital strategies that lead to measurable results
✅ She has progressed from intern to Marketing Manager, and now Paid Media Strategist, growing alongside the team and our clients.

Want to work with the Chilli team? Let’s chat! 👉 https://tinyurl.com/48c6mjex

07/05/2026

We’ve recently started working with One World Courier Pty Ltd on the rollout of their new partnership with Wests Tigers.

A major partnership like this is a big moment, and it deserves to show up properly across every touchpoint.

Our role has been to bring the rollout together across landing pages, social content, campaign assets and internal updates like email signatures.

Clear messaging. Consistent visuals. A launch that feels aligned from start to finish 💪

Great to see this one come to life!

Need help with your campaign? Let’s chat https://tinyurl.com/48c6mjex

Not all digital marketing activity plays the same role.Some channels help people find you. Some build trust. Some bring ...
30/04/2026

Not all digital marketing activity plays the same role.

Some channels help people find you. Some build trust. Some bring people back. Some help turn interest into action.

In our new blog, we break down the 4 core strategies of digital marketing, how they fit together, and why the best results come when they support each other.

Learn more 🔗 https://tinyurl.com/583rfc85

From the beginning, we’ve built Chilli around client relationships, honest advice and marketing that actually moves the ...
27/04/2026

From the beginning, we’ve built Chilli around client relationships, honest advice and marketing that actually moves the needle.

What sets us apart:

🔥 We challenge the status quo
🧠 We bring strategy and creative together
❓ We ask the right questions to give better advice
🤝 We work closely with our clients and become part of your team
📊 We focus on results that can be measured, tracked and improved

30+ years later, that approach still shapes everything we do.

www.chilligroup.com.au

Address

2/1 Innovation Parkway
Birtinya, QLD
4575

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

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