15/09/2026
“𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗮 𝗻𝗮𝗺𝗲? 𝗧𝗵𝗮𝘁 𝘄𝗵𝗶𝗰𝗵 𝘄𝗲 𝗰𝗮𝗹𝗹 𝗮 𝗿𝗼𝘀𝗲 𝗯𝘆 𝗮𝗻𝘆 𝗼𝘁𝗵𝗲𝗿 𝗻𝗮𝗺𝗲 𝘄𝗼𝘂𝗹𝗱 𝘀𝗺𝗲𝗹𝗹 𝗷𝘂𝘀𝘁 𝗮𝘀 𝘀𝘄𝗲𝗲𝘁.”
This is Juliet's iconic line in William Shakespeare’s play, 𝘙𝘰𝘮𝘦𝘰 𝘢𝘯𝘥 𝘑𝘶𝘭𝘪𝘦𝘵, where she laments that Romeo’s surname is irrelevant to the ❤️ of the situation they find themselves in.
While this may have been true for Juliet, is this true for your business and website❓
Shakespeare probably wasn’t thinking about domain names when he wrote that line. 😄
But when you’re choosing a name for a business, it matters more than you might think.
It needs to work as a business name, a website address and, very often, part of your email address.
When I chose 𝗪𝗲𝗯𝘄𝗶𝘀𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹, it took me AGES. I researched names, checked domains, said them out loud and imagined having to give my email address to someone over the phone.
That test is still one of my favourites.
If you have to explain how to spell your email address every time you give it to someone, the clever name may not be quite so clever after all.
I’ve written a little more about this here, including what to check before committing to a name: https://webwisedigital.com.au/choose-business-domain-name/
