So Swell Studio

So Swell Studio We help you show up with confidence through branding, websites, packaging, and collateral that are as thoughtful as they are beautiful.

Based in Brisbane Australia, but working with businesses worldwide. Welcome to So Swell Studio, your one-stop-shop for brand and web design solutions! We specialize in creating clean creative brands that stand out from the competition. Our services include brand identity design (including logo suite and full brand guide), VIP Day, Content Creation, and Squarespace web design. We will work closely

with you to understand your unique brand and business goals, and create custom solutions that meet your needs. From creating stunning logos and visual identities to building websites that are both beautiful and functional, we've got you covered. We pride ourselves on delivering exceptional results that help our clients achieve their business goals. We stay up-to-date with the latest design and SEO trends to ensure your brand and website are optimized for maximum visibility and impact. Let us help you take your brand to the next level – contact us today to learn more about our services and how we can help you achieve your goals.

In addition to their brand element files, there are two ways I hand off a finished project to my clients: a full brand g...
01/09/2026

In addition to their brand element files, there are two ways I hand off a finished project to my clients: a full brand guide or a one-page reference sheet.

The full brand guide goes into all the details: how to use the logos, colour codes, typography, imagery direction, mockups and everything someone might need to apply the brand properly. It’s especially useful when you’re working with other designers, a team, printers or agencies.

The reference sheet keeps things simple. It’s one page with the brand essentials: your logos, colours and fonts. The stuff you’ll want to quickly pull up when you’re creating something in Canva or need to check a colour code for a last minute marketing graphic.

For Interlace Studio, I created both. A full set of brand guidelines for the studio to refer back to, plus a one-page reference sheet for those everyday decisions.
For my smaller brand packages, the reference sheet works really well on its own. You still have everything you need to keep your brand consistent, without having to dig through a full brand guide every time.




31/08/2026

Here’s another look at the new branding for Interlace Studio featuring a peek at the initial moodboard and a look at the creation of the weaving logo letters. Unfortunately that’s all I’ve got since I often forget to film when I get into the zone during a brand project.

Excited to share this new brand identity for Interlace Studio, a residential interior design practice in Brisbane built ...
20/08/2026

Excited to share this new brand identity for Interlace Studio, a residential interior design practice in Brisbane built around the idea of Interlacing threads between function and form, evidence and intuition, client and builder, home and the natural systems. I loved working with the team and finding ways to bring their deep exploration of their brand values into visuals that make sense for where they want the brand to go.

Before I started to design some ideas for the brand we got on a workshop call and discussed their clients, ethics, philosophy, and how that could translate into a visual identity that will best represent it. We landed on a creative direction that walked the line between polished and understated while still being warm and approachable.

We went through a few iterations of the final logo suite. Exploring different ways the brand elements might translate their overarching ethos. The final wordmark ended up working best and carries on their original thinking by having the letters weave into each other showing their connection. The colour palette resembles sky, earth and growth, muted and warm and super versatile for anything they want to create going forward. Their type will be accessible and easy to use. This is just a peak for now, but I will share more soon.

If you’re a business owner starting something new and want this kind of thinking behind your branding, my inbox is open. I’d love to chat.

“How will people know what we do if our logo doesn’t tell them?”This question sometimes comes up when beginning any bran...
10/07/2026

“How will people know what we do if our logo doesn’t tell them?”

This question sometimes comes up when beginning any brand design project. And that’s fair, it’s a normal thing to worry about. You want people to understand your business straight away. What I like to tell my clients is that a logo isn’t meant to spell out what you do. Its job is to connect to the heart of the business, the feeling, the character, the thing you actually stand for. Not the literal product.

Airbnb is a good example. Their logo mark doesn’t show a house or a bed. It’s meant to feel like belonging, and rather than communicating exactly what they do, it’s a representation of the brand along with all of their other brand elements. Same with Taco Bell, or Macdonalds, or Nike. The brand makes the logo make sense and not the other way around.

This isn’t to say that you can’t use literal symbols in logos. Many brands do and it helps them signal what industry they’re in, but you will inherently run the risk of looking like other brands in your industry and will have to find other ways to stand out.

When I worked with Enamel & Mint Dental, they were clear from the start that they didn’t want the cliché tooth in their logo to avoid looking like every other practice. So what I wanted was a nod to the world of dentistry without being obvious about it. The smile tucked into the ampersand was where I landed. Something you might not even notice, but you kind of feel it. Also something that can be used throughout their brand touchpoints working in harmony with brand elements like their colours, copy, the photos, etc.

Swipe through to see the project →





dentalclinicbranding

08/07/2026

Brand identity design for a new dental practice in Toowong. Enamel & Mint wanted clean and distinctive branding to match their friendly and modern practice as it launches in August 2026. We used mint green as their hero colour and a refined logo design with a slightly cheeky nod to a smile in the ampersand. I’m loving how it all came together 🦷✨

A good brandmark does a lot of quiet work. It shows up where the full logo can’t, and it still has to say everything the...
29/06/2026

A good brandmark does a lot of quiet work. It shows up where the full logo can’t, and it still has to say everything the brand stands for.
For Kate Wheeler Psychology, that meant care, growth and compassion. The tree with a heart held inside it became the piece that ties the whole brand together, from the business cards to the website to every bit of collateral.




15/06/2026

Consistent branding means showing up the same way everywhere. Same look, same vibe, from your website to your socials to whatever you hand someone in person. Sounds easy (well maybe not so much haha), but it only really works when the thinking underneath is sorted. The strategy and the right questions come first, then the complete brand (and how to use it) come after.

That’s what helps make a brand look polished. And it pays off too, consistent branding can lift revenue by up to 33%.

If something about your brand feels off but you can’t quite work out why, come say hi. It’s the chat I have with loads of my clients, and usually where getting it right starts.

28/05/2026

A bit of business tough love….

A great brand won’t save a bad product. But a bad first impression will cost a good one.
People are often quietly sizing you up before they ever reach out or spend a penny.

If the brand looks inconsistent or unfinished, a lot of people won’t stick around long enough to discover how good you are or how amazing your product is. Inconsistent brand elements like fonts, colours, badly sized logos, images that don’t match the vibe…it all adds up.

You’ve done the hard work of building something worth buying. Your brand should make sure people get that far.

Does your brand or website feel inconsistent or in need of a refresh? This is where I can help. Visit my bio to book in a call.




People notice when a website feels right. Maybe they can’t always explain why, but the details add up and it makes all t...
26/05/2026

People notice when a website feels right.
Maybe they can’t always explain why, but the details add up and it makes all the difference for your brand.

Once the brand foundation is in place, here’s a few of my non-negotiables for websites I build:

* A fully branded experience, customised to your identity.
* Fast load times through properly optimised images and media (this goes a long way for SEO).
* A clear user journey, so visitors always know their next step.
* Mobile-responsive design built for how people browse.
* Technical SEO optimisation covering metadata, headings, etc
* A proper handover with a video walkthrough and two weeks of post-launch support.

Whether you need a brand and website together, or just the website to match a brand you already have, I can help. Book a free call via the link and my bio.

Reaching out to a designer for the first time can feel a bit unknown, so here’s exactly what the process looks like with...
18/05/2026

Reaching out to a designer for the first time can feel a bit unknown, so here’s exactly what the process looks like with me.

1. You enquire via the form on my website
2. I send you a link to book a call
3. We have a relaxed 20 to 30 minute chat about what you’re building and what you need.

After that, I put together a custom proposal so you have everything you need to make a decision you feel good about.

If you’ve been thinking about a rebrand or a new website, the contact form is in my bio.




Address

Level 1/888 Brunswick Street, New Farm
Brisbane, QLD
4005

Opening Hours

Monday 8:30am - 5am
Tuesday 8:30am - 5am
Wednesday 8:30am - 5am
Thursday 8:30am - 5am
Friday 8:30am - 5am

Telephone

+61492478436

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