The Good Studio

The Good Studio Brand Strategy, Brand Identity, Websites for go-to brands. We believe that boring is bad for busines

Don’t say I didn’t warn you, here’s the third and final post that’s flying in the face all best practices. We’ve updated...
31/05/2024

Don’t say I didn’t warn you, here’s the third and final post that’s flying in the face all best practices. We’ve updated our services to three options:

Rebrand
Website
1:1

Details are all neatly packaged in images and there’s a lot more info on our website. Head over there or send me a DM to find out more.

Thanks for sticking around for this update. Catch you when we’re back with new content!

Soojee

I’m about to go against all algorithms advice and dump three posts before I ghost the feed for a while.There’s a plan. W...
31/05/2024

I’m about to go against all algorithms advice and dump three posts before I ghost the feed for a while.

There’s a plan. While I work on podcast and marketing in general I wanted to make this latest resource known.

I’ve put together a checklist of 50 questions to improve your service-based brand and marketing. These are actual questions I ask our clients based on our InsideOut Method.

It’s on our website now. So if you’re feeling like you’re brand or marketing could be improved (don’t we all). Head to our bio and download a copy.

Tell me what you think! And yes I’m keeping it classic for now, no many chat here. Go download it ya self.

A little update coming
31/05/2024

A little update coming

Hey Friends! It’s been a while. Over on IG we’ve been dropping a couple of reintroduction posts and asking for a HUGE fa...
05/09/2023

Hey Friends!

It’s been a while. Over on IG we’ve been dropping a couple of reintroduction posts and asking for a HUGE favour! In the spirit of a little Meta cross pollination I’ll also share the good word here…

I need your help to win $10,000. No, this isn’t a weird scam, I promise! Hear me out…

The incredible people at .global are giving away $10,000 to a female founder and I put our hat in the ring to win!

The grant winner is chosen by votes. So if you have a spare minute today, pretty please swing The Good Studio by following the link in this post.

$10,000 is a lot of freakin money! And it would make a MASSIVE impact for The Good Studio. If we win, my plan is to pivot our podcast to double down on the Sunshine Coast best brands.

I’ve been dreaming of creating a series of interviews with some of the brand leaders of our region for yonks! Seriously, our little backyard has big players who are not only smashing it in business but are doing good in the world.

In closing, it would be the absolute world to me if you could take a minute out of your day to vote for us!

PS… voting is open for the next month. So I’m going to get a little self pompte-y!

Vote here for The Good Studio: https://sparkbusiness.global/round-one-spark-grant-1

Hello! It’s officially been a bit over a week of having the reins solo at The Good a studio! Saying farewell to Joel and...
14/03/2023

Hello! It’s officially been a bit over a week of having the reins solo at The Good a studio!

Saying farewell to Joel and stepping into leading the business solo as been a process. I’ve done it all from sorting the nitty gritty of paperwork to the mental gymnastics what it means to be a solo business owner.

But I’m writing this post with genuine excitement of what’s to come! Firstly there’s a HUGE backlog of epic work to share. I’m so proud of the transformations we’ve taken these clients on.

Secondly, I’m getting my ducks in a row to start sharing more about and .

And finally, I’m still a Mum 😂. Something that I don’t share much about on here, is that I have a 3.5 year old and a 5 month old. In fact in this picture I was 20ish weeks pregnant. While I might not share a lot of my family-life experience, The Good Studio is very much built around ensuring I have time to raise a family as well as grow a business.

If we haven’t spoken in a while, reach out! I’d love to get chatting on here again!

Part 3/6: Using this messaging as hero we wrote the brand’s story, designed a brand identity system, logo, and wrote and...
23/01/2023

Part 3/6: Using this messaging as hero we wrote the brand’s story, designed a brand identity system, logo, and wrote and designed the marketing campaign and collateral.

We are back baby! After a much needed R&R we are back for a massive 2023. We cannot wait to see what 2023 has in store f...
16/01/2023

We are back baby! After a much needed R&R we are back for a massive 2023.

We cannot wait to see what 2023 has in store for us, we know it’s going to be huge.

Our books are currently filling up very quickly for Q1 so please drop into our DMs today to secure your spot.

Lots of love Joel & Soojee.

Amazing way to finish an amazing year. Thank you to everyone who made this year our best to date and we cannot wait to d...
23/12/2022

Amazing way to finish an amazing year. Thank you to everyone who made this year our best to date and we cannot wait to do it all again next year.

Merry Christmas from our family’s to yours.

With rebrands, the transformation is visible and invisible. Or in other words, it happens on the inside and on the outsi...
29/11/2022

With rebrands, the transformation is visible and invisible. Or in other words, it happens on the inside and on the outside.

Swipe what our clients Capri Distribution had to say about their rebrand transformation, and see results.

If you want to rebrand your business in 2023. Enquire now to secure a January 2023 start date. Limited spaces are available.

Meet our newest team member 👋Scout is the newest addition to The Good Studio, joining us with little to no studio experi...
25/11/2022

Meet our newest team member 👋

Scout is the newest addition to The Good Studio, joining us with little to no studio experience but we are so excited to see all the projects he works on here at TGS.

We are still looking for recommendation for his job title, please comment below your suggestions. Best comment will receive a 30 minute pat session.

Studio snapshots​​​​​​​​​​​​​​​​Things we've been working on:​​​​​​​​- Packaging brand strategy & brand identity for a l...
21/11/2022

Studio snapshots​​​​​​​​
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Things we've been working on:​​​​​​​​
- Packaging brand strategy & brand identity for a leading Australian ecommerce talent agency
- Brand identity for an interior & furniture wholesaler
- Keeping 17 plans 2 dogs and 3 children alive
- Developing more exciting case studies and social content
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Overall it's been a very fun filled week, just the way we like it. We believe creative work should be fun or at least enjoyable. ​​​​​​​​
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How's your week going? ​​​​​​​​
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Raise your hand if you’ve ever felt stuck when it comes to planning and creating content for your brand. We’re not going...
20/11/2022

Raise your hand if you’ve ever felt stuck when it comes to planning and creating content for your brand.

We’re not going to promise a five-minute fix because sorry there’s no such thing.

But I can reveal there’s a little framework that marketers like to use to simplify the content creation process: The Buyer’s Journey.

The nitty-gritty of it is this: All buyers follow a buyer’s journey when deciding to make a purchase. And the specific types of content your customer needs to consume to establish know, like, and trust relationships with your brand change at each stage of their decision-making process.

Understanding the psychology behind your customers’ decisions does planning and creating your marketing content SO much more straightforward.

We’ve bundled all this information and included a planning template into a free resource called the Buyer Journey Content Planner.

Get a copy now and start streamlining your content creation—link in bio.

Address

51-55 Bulcock Street
Caloundra, QLD
4551

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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