Saltmine Design Group is a specialist in the creation of Visual Identity, Brand Activation and Communication for Challenger Brands. We help our clients disrupt their markets and achieve commercial success. We are a diverse group, a creative collective of expert designers and marketers. Together we form a powerhouse of enthusiasm, spirit and determination. We’re passionate about developing and diff
erentiating challenger brands to achieve commercial success. We look at everything with a fresh perspective. We enjoy working with people of purpose, brands of character and letting passion light our way. STRATEGY
Brand strategy
Brand and product naming
Brand architecture development
Workshop facilitation and/or attendance
Innovation idea generation
Research stimulus – mood boards, scamps, sketches, mock-ups
DESIGN
Brand design
Brand books and style guides
Packaging design
New brands
Brand relaunches / refreshes
Line extensions
Limited edition
Structural design (format)
Trade marketing material
Trade advertising
Trade presenters
Sales selling tools
Category drivers
Category presentation
Catalogue panels
Trade show stands
Retail activation
POS – graphics and structure
Temporary and semi-permanent floor media
Collateral material – leaflets, recipe cards, etc. Promotional material
On-pack promotions
Retail activation support material
Entry components
Corporate communication
Corporate identity suites
Corporate advertising
Brochures
Digital
Brand sites
Corporate sites
Design and development
PRODUCTION
Finished art (fully separated artwork)
Collateral material – flyers, brochures, etc
High end retouching and visualisation
Typography
Illustration
Photography
Food
People
Products
Animals
Architectural
Stylists
Food
People
Talent
People
Animals
Location sourcing
Mock-ups
All formats
Proofing
Pre press and printer management
Press approval attendance
Print management:
POS items – card, plastics, other
