Bec.B Designs

14/10/2026

A marketer walked into one of my client's businesses and told them they needed at least 300 Google reviews or they wouldn't get any business.

My client, an established service provider in the construction and mining industry, was understandably concerned.

But here's the thing. There's no universal 300-review minimum for a Google Business Profile.

Think about how you use reviews yourself.

If you're hiring a contractor for a major project, you're probably interested in what previous clients say about their reliability and quality of work.

Buying a mattress online? You might feel a lot more comfortable seeing hundreds of reviews from different customers.

We change what we're looking for depending on what we're buying, often without even thinking about it.

So yes, Google reviews matter. But chasing an arbitrary number because someone told you to isn't much of a strategy.

And if that number comes with a sales pitch, I'd be asking a few questions.

08/10/2026

If you start a conversation with me by saying, “Please don't judge my website”…

I won't.

Sometimes I'll look at an older website and think: this was a great website when it was built.

It did its job. You liked it. It represented the business at the time. Then the business changed.
Technology changed. The way people use websites changed. You added services, removed others, changed direction and probably patched a few things together along the way.

Now you're looking at it through 2026 eyes and wondering how you ever loved it.

That doesn't mean you made a bad decision back then. It might just mean the website has reached the end of that version of its job. We can start there.

07/10/2026

A website can keep working long after the business behind it has changed.

Which sounds like a good thing… until it's bringing you enquiries for services you’ve moved away from, answering questions based on an old way of working or positioning you for clients you no longer want.

That's not necessarily a design problem.

Before you start planning a rebuild, check whether the website is still communicating the right business.

Because putting a new design around an old message doesn't solve much.

06/10/2026

If your website is bringing in the wrong enquiries, it’s easy to assume the website isn’t working.

But sometimes it’s doing exactly what you’ve asked it to do, five years ago.

Businesses change. Services evolve, the clients you want to work with change and the way you deliver what you do can look completely different.

Your website doesn’t know any of that unless you tell it.

So before assuming the design needs to go, have a look at what the website is saying.

Is it selling the business you run today? Or is it still doing a cracking job of selling the one you used to run?

30/09/2026

I found this while wandering around the internet and, well… 😂
A husky wizard heading off to commit shenanigans. There are some products you see and immediately know exactly who in your life they belong to. This is one of those.

Some heroes are chosen by prophecy. Others simply wake up one morning and decide that today seems like an excellent day to commit a little harmless chaos. Featuring everyone's favourite husky wizard, this version is specially optimised for light-coloured phone cases, complete with a classic wooden s...

17/09/2026

“I think I need a new website.” 😭

Sometimes, yes. But that’s not the first conclusion I want to jump to when someone tells me their website isn’t working for them anymore.

First I want to know what “not working” truly means.

Are people struggling to understand what you do? Are you attracting the wrong enquiries? Is information hard to find? Has the business changed? Is the website becoming a pain to manage?

Because those are different problems, and they don’t automatically have the same solution.
I’d rather tell someone they need a smaller fix than sell them a new website they didn’t need.
And if the website genuinely has had its day?

Then we know why we’re rebuilding it and what the new one needs to do differently.

15/09/2026

When did you last look at your website as the business owner you are now?

Not to check whether a link works or update your opening hours.
Actually looked at whether it still represents the business.

A lot can change in a few years. Services get refined, teams grow, priorities shift and you get much clearer about the clients and projects that are a good fit.

The website doesn’t keep up with any of that by itself.

So you can end up with a perfectly solid business being represented by a website that’s several chapters behind.

That might look like old services still taking up space, important information buried somewhere it shouldn’t be, or potential clients getting an outdated picture of what you actually do.

It doesn’t necessarily mean “new website”.

But if you haven’t looked at yours through the lens of the business you run today for a while, it’s probably worth a fresh set of eyes.

08/07/2026

True story: a client once told me she’d stared at her website admin panel for twenty minutes trying to work out why it was “yelling” at her about a plugin update.

She didn’t touch anything, just closed the laptop.

And honestly? I get it.

Because when your website starts throwing up warnings, weird errors, broken bits, mystery updates, or “what-the-heck-does-that-even-mean” messages, it can feel like you’re supposed to magically know what to do.

But you’re a business owner.

Not a full-time website whisperer.

That moment — the laptop-closing, panic-Googling, quietly-hoping-it-sorts-itself-out moment — is one of the reasons Bec.B Designs exists.

Because I don’t believe small business owners should have to guess what their website needs.

You should be able to understand what’s going on, what actually needs action, and what can wait — without the jargon, judgement, or “just rebuild the whole thing” energy.

That’s where I come in.

Through clear website audits, practical strategy, personal support, and plain-English guidance, I help small business owners feel more confident and in control of their online presence.

Because your website should feel credible, functional, and easier to manage.

Not like a haunted cupboard you’re scared to open.

If your website has been giving you the digital side-eye lately, send me a message.

I’m happy to help you work out what’s actually going on.

13/06/2026

Hismile posted videos on its social media platforms, where apparently random shoppers tried Hismile’s products and expressed their satisfaction with the results.

However, the “random shoppers” in the videos were Hismile employees.

The ACCC fined them $138,600 for alleged false and misleading representations in its social media advertising.

“Misleading social media advertisements can reach millions of consumers and may impact their purchasing decisions. All businesses must ensure they are not making misleading or deceptive claims on social media platforms.” ACCC Commissioner Luke Woodward said.

In addition, Hismile uploaded videos to social media of its Glostik Tooth Gloss product which may have given consumers the impression that the product would remove stains on teeth.

The ACCC alleged that this was misleading, because the product only temporarily concealed stains.

Read more about this: https://www.accc.gov.au/media-release/hismile-pays-penalties-for-false-and-misleading-social-media-videos